How to Use Linkedin as a Scientist

Workshop I was asked to host on using Linkedin as as scientist for my colleagues at WageningenUR on 21 May. We talked about social media in the research cycle and what we loved (&hated) about Linkedin

Transcript

1. Social networking for Scientists
   How to use LinkedIn as a scientist
   Marjolein Pijnappels, Alterra, WageningenUR
   j j pp , , g g
   Group Earth System Science and Climate Change
   

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2. marjolein
   marjolein
   

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3. Science & the research cycle
   

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4. Why I’m not in love with Linkedin
    Not a ‘network feel’
    Pushy (wannabe) contacts
   Pushy (wannabe) contacts
    Confusing
   

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5. Why I’m not in love with Linkedin
    Not a ‘network feel’
    Pushy (wannabe) contacts
   Pushy (wannabe) contacts
    Confusing
   

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6. Why I’m not in love with Linkedin
    Not a ‘network feel’
    Pushy (wannabe) contacts
   Pushy (wannabe) contacts
    Confusing
   

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7. Why I still use Linkedin
    Biggest professional networking site
    Cooperation with colleagues internationally
   Cooperation with colleagues internationally
    Sharing events & attracting larger crowd
    Branding myself: source of all my publications and
    Branding myself: source of all my publications and
   achievements
    Find experts
   Find experts
    Discussion & sharing
   

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8. Linkedin profile for scientists
   • Choose a good recent photo you use for all your professional public profiles (we@wur,
   projects, Linkedin, twitter)
   • Choose a good headline
   • Choose a short url
   • Basic ‘resume’ tips:
   – Tell who you are, what you do, what you have to offer
   – Be to the point
   Be to the point
   – Use key words
   • Set your email settings
   • Ask for recommendations
   • Make regular status updates
   • Add li ti
   • Add applications
   • Join groups & discuss
   

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9. Cooperation
   

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10. Share events
    

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11. Brand yourself
    

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12. Find experts
     Skills
     1nd & 2nd degree
    1nd & 2nd degree
    

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13. Discussion & sharing
    

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14. Choosing the right group
     Screen for theme: does it fit you? Can you take
    something from the group and contribute as well?
     Group members: isare those the people you want to
    share with (i.e. fellow scientists, policy makers,
    consultants)?
    consultants)?
     Active: is the group active or was the last discussion a
    workshop announcement four months ago?
    workshop announcement four months ago?
    

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15. Common Linkedin fears
     I don’t want to share my personal things
     What if I make a stupid comment in a group EVERYONE
    What if I make a stupid comment in a group EVERYONE
    can see FOREVER?
     What if person X (who I do not want to be associated
    p (
    with) invites me to be a friend?
    

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16. Starting your own Linkedin Group
     Share & discuss
     Building the network
    Building the network
     ClimateNL
    

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18. Starting your own Linkedin Group
     Useful
     Active
    Active
     Personal
    

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19. Alternative: Research Gate
     Love the look & feel
     But too few colleagues on it
    But too few colleagues on it
    

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20. Find me online
    Email: marjolein.pijnappels@wur.nl
    Linkedin: http://nl.linkedin.com/in/pijnappels
    Linkedin: http://nl.linkedin.com/in/pijnappels
    Twitter: http://twitter.com/studiolakmoes
    Visualizations: http://www studiolakmoes nl
    Visualizations: http://www.studiolakmoes.nl
    Wetenschapper 2.0:
    http://wetenschapper20 wordpress com/
    http://wetenschapper20.wordpress.com/
    Documents:
    https://speakerdeck.com/u/studiolakmoes
    p // p / /
    

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