How to Use Linkedin as a Scientist

Workshop I was asked to host on using Linkedin as as scientist for my colleagues at WageningenUR on 21 May. We talked about social media in the research cycle and what we loved (&hated) about Linkedin

Transcript

1. Social networking for Scientists How to use LinkedIn as a scientist Marjolein Pijnappels, Alterra, WageningenUR j j pp , , g g Group Earth System Science and Climate Change
2. marjolein marjolein
3. Science & the research cycle
4. Why I’m not in love with Linkedin  Not a ‘network feel’  Pushy (wannabe) contacts Pushy (wannabe) contacts  Confusing
5. Why I’m not in love with Linkedin  Not a ‘network feel’  Pushy (wannabe) contacts Pushy (wannabe) contacts  Confusing
6. Why I’m not in love with Linkedin  Not a ‘network feel’  Pushy (wannabe) contacts Pushy (wannabe) contacts  Confusing
7. Why I still use Linkedin  Biggest professional networking site  Cooperation with colleagues internationally Cooperation with colleagues internationally  Sharing events & attracting larger crowd  Branding myself: source of all my publications and  Branding myself: source of all my publications and achievements  Find experts Find experts  Discussion & sharing
8. Linkedin profile for scientists • Choose a good recent photo you use for all your professional public profiles (we@wur, projects, Linkedin, twitter) • Choose a good headline • Choose a short url • Basic ‘resume’ tips: – Tell who you are, what you do, what you have to offer – Be to the point Be to the point – Use key words • Set your email settings • Ask for recommendations • Make regular status updates • Add li ti • Add applications • Join groups & discuss
9. Cooperation
10. Share events
11. Brand yourself
12. Find experts  Skills  1nd & 2nd degree 1nd & 2nd degree
13. Discussion & sharing
14. Choosing the right group  Screen for theme: does it fit you? Can you take something from the group and contribute as well?  Group members: isare those the people you want to share with (i.e. fellow scientists, policy makers, consultants)? consultants)?  Active: is the group active or was the last discussion a workshop announcement four months ago? workshop announcement four months ago?
15. Common Linkedin fears  I don’t want to share my personal things  What if I make a stupid comment in a group EVERYONE What if I make a stupid comment in a group EVERYONE can see FOREVER?  What if person X (who I do not want to be associated p ( with) invites me to be a friend?
16. Starting your own Linkedin Group  Share & discuss  Building the network Building the network  ClimateNL
18. Starting your own Linkedin Group  Useful  Active Active  Personal
19. Alternative: Research Gate  Love the look & feel  But too few colleagues on it But too few colleagues on it
20. Find me online Email: marjolein.pijnappels@wur.nl Linkedin: http://nl.linkedin.com/in/pijnappels Linkedin: http://nl.linkedin.com/in/pijnappels Twitter: http://twitter.com/studiolakmoes Visualizations: http://www studiolakmoes nl Visualizations: http://www.studiolakmoes.nl Wetenschapper 2.0: http://wetenschapper20 wordpress com/ http://wetenschapper20.wordpress.com/ Documents: https://speakerdeck.com/u/studiolakmoes p // p / /