Most frequently observed items • Weigh)ng items by… % of observed values that are greater than th Mean of observed values across all users Mean of observed values across all items Quick math… Non-Personalized Baseline Recommender CoOccurrence(data, i_ref) MostPopular(data) ThresholdPercentage(data, th) UserMean(data) ItemMean(data)
simplicity and modularity • Efficient numerical compu)ng, especially for matrices • Good ecosystem surrounding mathema)cal tools - Recommender system is not only about ML