Publisher's Summit part 4: Looking at the future of community newspapers

Transcript

1. Leading in Challenging Times
   Penelope Muse Abernathy
   Knight Chair of Journalism and Digital Media Economics
   Center for Innovation and Sustainability in Local Media
   UNC School of Media and Journalism
   Looking at the Future of Texas Community Newspapers
   Texas Christian University
   October 13, 2017
   

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2. 1) Walk the talk and BELIEVE
   ... in the Art of Possibility.
   

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3. 2) Communicate,
   communicate, communicate
   ... the vision, the
   mission, the strategy.
   

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4. 3) Know your supporters, as
   well as the opposition
   ... stay close to both.
   

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5. 4) Organize for speed and
   agility
   

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6. 5) Give the work back
   ... and give your
   prospectors the
   resourcesthey need.
   

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7. 6) Adjust the
   thermostat often
   ... bring in new
   talent and learn to
   say goodbye.
   

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8. 7) Measureand
   re-measure often
   ... and always
   ask “what if.”
   

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9. 8) Know yourself
   ... anchor yourself and
   manage your hungers.
   

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10. The Five Qualities of Innovative
    Entrepreneurs
    Associating Questioning Observing
    Experimenting Networking
    

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11. Successful Leaders of Change
    • Innovative: Always challenging traditional thinking and
    assumptions
    • Disruptive: Willing to take calculated risks
    • Bold: Decisive, but flexible
    • Socially adept: Can communicate different messages
    to different audiences
    • Optimistic: Realistic about the challenges, but
    determined to achieve the vision
    Credit: Russell Reynolds Associates
    

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14. Find “Spotlight on Research” here
    

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15. Conclusion:
    It’s tough keeping three plates
    spinning simultaneously.
    SUCCESSFUL NEWSPAPERS ASK THE QUESTION:
    Five years from now-
    How will we look to our customers, employees and
    shareholders?
    

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16. A Sense of Time and Place
    in a Transient World
    

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17. ... and the Art of Possibility.
    Don’t stop thinking about tomorrow
    

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18. In the end, it is all about
    story-telling.
    

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19. Penny Muse Abernathy
    Knight Chair in Journalism and Digital Media Economics
    UNC School of Media and Journalism
    (919) 843-4910
    pennyma@email.unc.edu
    newspaperownership.com
    savingcommunityjournalism.com
    @businessofnews
    #USNewsDeserts
    #NewspaperOwnership
    

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