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Publisher's Summit part 4: Looking at the future of community newspapers

Publisher's Summit part 4: Looking at the future of community newspapers

Transcript

  1. Leading in Challenging Times
    Penelope Muse Abernathy
    Knight Chair of Journalism and Digital Media Economics
    Center for Innovation and Sustainability in Local Media
    UNC School of Media and Journalism
    Looking at the Future of Texas Community Newspapers
    Texas Christian University
    October 13, 2017

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  2. 1) Walk the talk and BELIEVE
    ... in the Art of Possibility.

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  3. 2) Communicate,
    communicate, communicate
    ... the vision, the
    mission, the strategy.

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  4. 3) Know your supporters, as
    well as the opposition
    ... stay close to both.

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  5. 4) Organize for speed and
    agility

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  6. 5) Give the work back
    ... and give your
    prospectors the
    resourcesthey need.

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  7. 6) Adjust the
    thermostat often
    ... bring in new
    talent and learn to
    say goodbye.

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  8. 7) Measureand
    re-measure often
    ... and always
    ask “what if.”

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  9. 8) Know yourself
    ... anchor yourself and
    manage your hungers.

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  10. The Five Qualities of Innovative
    Entrepreneurs
    Associating Questioning Observing
    Experimenting Networking

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  11. Successful Leaders of Change
    • Innovative: Always challenging traditional thinking and
    assumptions
    • Disruptive: Willing to take calculated risks
    • Bold: Decisive, but flexible
    • Socially adept: Can communicate different messages
    to different audiences
    • Optimistic: Realistic about the challenges, but
    determined to achieve the vision
    Credit: Russell Reynolds Associates

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  14. Find “Spotlight on Research” here

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  15. Conclusion:
    It’s tough keeping three plates
    spinning simultaneously.
    SUCCESSFUL NEWSPAPERS ASK THE QUESTION:
    Five years from now-
    How will we look to our customers, employees and
    shareholders?

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  16. A Sense of Time and Place
    in a Transient World

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  17. ... and the Art of Possibility.
    Don’t stop thinking about tomorrow

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  18. In the end, it is all about
    story-telling.

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  19. Penny Muse Abernathy
    Knight Chair in Journalism and Digital Media Economics
    UNC School of Media and Journalism
    (919) 843-4910
    [email protected]
    newspaperownership.com
    savingcommunityjournalism.com
    @businessofnews
    #USNewsDeserts
    #NewspaperOwnership

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