Publisher's Summit part 4: Looking at the future of community newspapers

Transcript

1. Leading in Challenging Times Penelope Muse Abernathy Knight Chair of Journalism and Digital Media Economics Center for Innovation and Sustainability in Local Media UNC School of Media and Journalism Looking at the Future of Texas Community Newspapers Texas Christian University October 13, 2017
2. 1) Walk the talk and BELIEVE ... in the Art of Possibility.
3. 2) Communicate, communicate, communicate ... the vision, the mission, the strategy.
4. 3) Know your supporters, as well as the opposition ... stay close to both.
5. 4) Organize for speed and agility
6. 5) Give the work back ... and give your prospectors the resourcesthey need.
7. 6) Adjust the thermostat often ... bring in new talent and learn to say goodbye.
8. 7) Measureand re-measure often ... and always ask “what if.”
9. 8) Know yourself ... anchor yourself and manage your hungers.
10. The Five Qualities of Innovative Entrepreneurs Associating Questioning Observing Experimenting Networking
11. Successful Leaders of Change • Innovative: Always challenging traditional thinking and assumptions • Disruptive: Willing to take calculated risks • Bold: Decisive, but flexible • Socially adept: Can communicate different messages to different audiences • Optimistic: Realistic about the challenges, but determined to achieve the vision Credit: Russell Reynolds Associates
14. Find “Spotlight on Research” here
15. Conclusion: It’s tough keeping three plates spinning simultaneously. SUCCESSFUL NEWSPAPERS ASK THE QUESTION: Five years from now- How will we look to our customers, employees and shareholders?
16. A Sense of Time and Place in a Transient World
17. ... and the Art of Possibility. Don’t stop thinking about tomorrow
18. In the end, it is all about story-telling.
19. Penny Muse Abernathy Knight Chair in Journalism and Digital Media Economics UNC School of Media and Journalism (919) 843-4910 pennyma@email.unc.edu newspaperownership.com savingcommunityjournalism.com @businessofnews #USNewsDeserts #NewspaperOwnership