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Creating Social media Champions

Creating Social media Champions

Presentation at ConnectVA Social Media Conference

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The Spark Mill

March 16, 2015
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Transcript

  1. MAKING AND CREATING CHAMPIONS

  2. INTRODUCTIONS: THE SPARK MILL

  3. WHY?

  4. THE DEATH OF PRESS RELEASES

  5. WHY CREATE AND FIND CHAMPIONS 1. The power of a

    testimonial will outperform anything you create. 2. Champions can open doors faster than you can. 3. It isn’t marketing, its genuine.
  6. Fun infographics and tips from http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about- fundraising-social-media-and-mobile-technology/

  7. SO WHY DO PEOPLE SHARE THINGS? http://nytmarketing.whsites.net/mediakit/pos/

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  9. WHO MAKES A GOOD CHAMPION? •  Basic communication skills • 

    Enthusiasm for the cause •  Personal connection to the NPO •  Active Facebook profile & basic social media etiquette •  Positive outlook on life •  Willingness to learn •  Time to spend on social media
  10. WHERE ARE THEY? •  Your email newsletter – who is

    clicking and opening? •  Twitter – who is engaging? •  Facebook – who is engaging? •  Staff, board, volunteers, donors •  Online donors
  11. RECRUIT INFLUENCERS •  Find Them •  Reach out to them

    •  Give them all the tools they need Source: http://www.bethkanter.org/ambassadors/
  12. HOW TO GET CONTENT SHARED •  Appeal to people’s motivation

    to connect •  Inspire Trust •  Keep your messages simple •  Use humor •  Embrace a sense of urgency •  One share is the beginning •  Email is your best engine
  13. TELL A STORY •  The Issue Story – how your

    project solves a larger social issue •  The Local Story – how your project serves your community •  The People you serve – how the people you serve will be transformed •  The behind the scenes – sneak peek •  Innovation story – what you are doing that is unique •  Personal passion story – why your supporter is passionate
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  15. STORYTELLING

  16. WHY ARE STORIES IMPORTANT?

  17. YOUR STORY: CHANNELING A CHAMPION •  Your Story •  What

    Helped •  Transformation •  What do others need? •  What is your Call to Action
  18. CRAFT YOUR STORY

  19. TOOLS

  20. See our post? What can you do to help? 1. 

    Click like. 2.  Better yet, comment. 3.  Even better, click the share button! 4.  The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
  21. GIVE THEM TOOLS

  22. CREATE SHAREABLE CONTENT

  23. KEEP UP THE MOMENTUM

  24. •  Coverpage •  Square logo •  Twitter logo •  Online

    News Page •  Own your content SPEND TIME IN THE BEAUTY SALON
  25. IF DIY: BASICS OF GOOD DESIGN 1.  2-3 Fonts 2. 

    3-4 Colors 3.  Clean Alignment 4.  White Space 5.  Specifications •  Formats •  Distributions •  Branding Guidelines
  26. IMPORTANCE OF BRAND STANDARDS

  27. CONTENT CREATION Pic monkey CANVA

  28. FREE STOCK IMAGES •  http://list.ly/l/703

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  30. MAKE VIDEOS •  Use what you have •  Prepare ahead

    of time •  Keep it short •  Choose your words carefully •  Include a call to action •  Choose good music https://www.youtube.com/watch?v=szpN6nn2sMo
  31. FACEBOOK NEWSFEED •  Newsfeed is no longer filled with status

    updates
  32. SOCIAL MEDIA IS NOW ABOUT ADVANTAGES •  Be like oreo,

    not Susan G. Komen.
  33. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409# to write:

    sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill