What is Strategic Design?

A short start with a small introduction to the topic of Strategic Design within the meetup group Strategic Design Berlin.

Transcript

1. What is Strategic Design? A »new thing«? Or just a new hype? Meetup #1 Strategic Design Berlin, 27.02.2020 Strategic Design Berlin
2. Strategic Design Berlin, 27.02.2020 Welcome & Thank you
3. Strategic Design Berlin, 27.02.2020 Strategic Design Berlin
4. Strategic Design Berlin, 27.02.2020
5. Strategic Design Berlin, 27.02.2020 photos free drinks & snacks lang: English
6. Strategic Design Berlin, 27.02.2020 Intro Workshop topics Next steps Networking
7. Strategic Design Berlin, 27.02.2020 Who, Why & What?
8. Strategic Design Berlin, 27.02.2020 Who is the team behind Strategic Design Berlin? Thomas Otto Design Director, MVPF Janko Jovanovic UX Lead, Contentful
9. Strategic Design Berlin, 27.02.2020 »What do you do when you realize you are addressing the wrong problem, you bounded remit having been the outcome of the wrong question in the first place?« Dan Hill, Director of Strategic Design at Vinnova (Dark Matter and Trojan Horses)
10. Strategic Design Berlin, 27.02.2020 What could be the reasons? • Wrong end of the value chain. • You don’t have the right title. • We don’t feel in position to change something. • We don’t know how. …
11. Strategic Design Berlin, 27.02.2020 Opportunity Traditional Design Time source: helsinkidesignlab.org
12. Strategic Design Berlin, 27.02.2020 Opportunity Strategic Design Time source: helsinkidesignlab.org
13. Strategic Design Berlin, 27.02.2020 »When the conversation is abstract, as it often is in the strategic work […], it is difficult to resolve. By building something we pull conversation towards consensus.« Dan Hill, Director of Strategic Design at Vinnova (Dark Matter and Trojan Horses)
14. Strategic Design Berlin, 27.02.2020 Your turn!
15. Strategic Design Berlin, 27.02.2020 What are we planning? 1. Hopes & Fears (ca. 10 min) 2. What means strategic design for you? (ca. 15 min) 3. What are the topics you are interested in? (ca. 30 min) 4. How to communicate? (ca. 15 min)
16. Strategic Design Berlin, 27.02.2020 Hopes & Fears Hopes •It would be great if… •I’m really excited about… •This workshop has so much potential because… •This new way of working excites me because… Fears •I’m concerned that… •This product would be great except… •This workshop is a fine idea but it •doesn’t really account for… •Unfortunately, the way we all work…
17. Strategic Design Berlin, 27.02.2020 What means strategic design for you? In your daily work context Your personal view In your own words
18. Strategic Design Berlin, 27.02.2020 What are the topics you are interested in? What is relevant in current situation? Where would you like to go? To learn?
19. Strategic Design Berlin, 27.02.2020 How to communicate? Which format would help you? Which channel is comforting you? How much time do you want to invest?
20. Thank you Meetup #1 Strategic Design Berlin, 27.02.2020