F**K LEADS; GENERATE RELATIONSHIPS

Rethink the way you approach marketing to developers. Focus more on building strong relationships, and less on generating leads for your sales team.

2. @timfalls timfalls@sendgrid.com Nov 4 2013
3. GENERATE LEADS ! RELATIONSHIPS
4. GENERATE LEADS ! RELATIONSHIPS F**K Title
5. relationships > leads
6. handshakes > clicks
16. “Humans are grossly underrated.” ! - @garyvee, circa 2010
17. people salary quality technology invoice quantity
24. Now, go do this:
25. different/fresh ideas ! new information ! opportunities ! innovation ! lead[er]s
27. About six months ago, I competed in a hackathon in New York City. “Hey, do you need any help?” “No thanks. We aren’t using an email service.” “What are you working on? What technology stack did you choose? What do you need help with?” But he didn’t just turn and walk away… He worked us through our issues, step by step, introducing us to little-known online tools, resources, and best practices.! ! An hour later, we had a better hold on the stack, finally able to make progress on our project.! At about 3AM, two developer evangelists from SendGrid came strolling into the room…
29. One afternoon at our Agile Sprint planning meeting, “I’ve met some of their developers and seen projects they’ve worked on. They seem really talented; I can’t imagine their product is anything less than great.” Almost subconsciously, I muttered… “SendGrid.” “What was that?” “SendGrid.” “Have you ever used it?” “No.” “I don’t understand…how can you recommend it then?” our project manager tells the team… “It’s time to research email deliverability services. Does anyone have any preference for a particular vendor?
30. “Okay, we’ll try it.” …my team loved SendGrid.
31. “mind ninja inception?”
32. “mind ninja inception?” keepin’ it real.
33. THANKS!
34. Q’s! &! A’s
35. timfalls@sendgrid.com ! @timfalls BIG thanks to The Noun Project for design/icons
36. Noun Project design contributors: ! Woman designed by Kristin Poncek User, designed by Luis Prado Cursor designed by Benjamin Orlovski Blog designed by Nathan Thomson Folder designed by Dan Hetteix Friends designed by Rob Schill Two designed by Jim Slatton Hug designed by Veysel Kara