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Content design and why it matters

Eb59a050bf47d5b093834de492f9a93f?s=47 Tom Simcox
December 15, 2015

Content design and why it matters

Eb59a050bf47d5b093834de492f9a93f?s=128

Tom Simcox

December 15, 2015
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  1. @tomsimcox Content design and why it matters Content design and

    why it matters
  2. @tomsimcox Content design and why it matters What is content

    design?
  3. @tomsimcox Content design and why it matters It’s not web

    editing
  4. @tomsimcox Content design and why it matters Good content design

    lets people do what they need to do, simply and quickly
  5. @tomsimcox Content design and why it matters Start with user

    needs Work hard to make it simple for the user Understand your subject Write in plain English Be consistent but not uniform gov.uk/service-manual/the-team/content-designer.html
  6. @tomsimcox Content design and why it matters How people read

    online
  7. @tomsimcox Content design and why it matters People only read

    20-30% of a web page (less if it’s a transaction)
  8. @tomsimcox Content design and why it matters ‘F’ for fast

    nngroup.com/articles/f-shaped-pattern-reading-web-content/
  9. @tomsimcox Content design and why it matters Content improvements lead

    to better DWP services
  10. @tomsimcox Content design and why it matters The law rarely

    dictates what the content must be - only that there has to be some
  11. @tomsimcox Content design and why it matters

  12. @tomsimcox Content design and why it matters Consent and Declaration

    Disclaimer I understand that if I am paid Carer’s Allowance it may affect the benefits paid to D E. If the person you are caring for receives certain benefits, the amount they receive may be affected by your claim for Carer’s Allowance. Because of this we need both of you to understand the potential consequences of your claim to Carer’s Allowance. • If D E gets a Severe Disability Premium with their income-based Jobseeker’s Allowance, Income Support, income-related Employment and Support Allowance, Housing Benefit, they may no longer get that premium if we pay Carer’s Allowance to you. • If D E’s Pension Credit includes an extra amount for severe disability, they may no longer get that extra amount if we pay Carer’s Allowance to you. • This could also affect any reductions in Council Tax D E may be entitled to. To find out more about it, please contact the Local Authority. • We will need to check D E’s entitlement to Disability Living Allowance, Personal Independence Payment, Attendance Allowance, Constant Attendance Allowance or Armed Forces Independence Payment when considering your claim. • We may contact D E or their representative to establish whether 35 hours caring per week is taking place. Please tick this box to declare that you have understood the notes and you have made / will make the person you are caring for / or their representative aware that there could be a change to their benefits. Right content at the right time
  13. @tomsimcox Content design and why it matters

  14. @tomsimcox Content design and why it matters Test it -

    make sure it’s clear
  15. @tomsimcox Content design and why it matters

  16. @tomsimcox Content design and why it matters

  17. @tomsimcox Content design and why it matters Design content with

    data
  18. @tomsimcox Content design and why it matters

  19. @tomsimcox Content design and why it matters Service design manual

    (gov.uk/service-manual) Letting Go of the Words (Janice Redish)
 Forms that Work (Caroline Jarrett, now GDS) sarahjrichards.com/blog/content-design-vs-editorial Find out more
  20. @tomsimcox Content design and why it matters “A content designer

    is humble. No-one can know everything, language moves on, users are humans - they learn, evolve and adapt and we need to adapt with them. Assume nothing, question everything and research until you are sure.”
 
 Sarah Richards
  21. @tomsimcox Content design and why it matters Join us at

    our monthly UX design meeting
  22. @tomsimcox Content design and why it matters We’re hiring 3

    x Content Designers
 Leeds and Newcastle digital hubs Closing date 22 January civilservicejobs.service.gov.uk/csr/jobs.cgi?jcode=1475391
  23. @tomsimcox Content design and why it matters “…wooly phrases are

    mere padding that can be left out altogether or replaced with a single word. Let us not shrink from using the short expressive phrase even if it is conversational. …[this] may seem rough compared with the flat surface of officialise jargon. But the saving in time will be great.” WSC. 1940
  24. @tomsimcox Content design and why it matters “let’s make thing

    simpler, clearer and faster…” WWWPS*, 2015 * What Winston Would Probably Say, 2015
  25. @tomsimcox Content design and why it matters Thanks for listening

    :) tom.simcox@dwp.gsi.gov.uk @tomsimcox dwpdigital.blog.gov.uk @digitaldwp