Lean User Research Workshop German UPA

3c0b492a599715b69b5ed1363a9c2c4f?s=47 Tomer Sharon
September 06, 2016

Lean User Research Workshop German UPA

The fast adoption of the Lean Startup management approach among startups, enterprises, and government agencies worldwide has brought to light new (and renewed) user research methods. These methods help answer burning questions people, teams, and organizations have about their customers. A key aspect of Lean User Research is that it creates a shared understanding among research stakeholders and that it provides fast, reliable results.

This workshop will introduce attendees to lean user research starting from understanding what it is, what it is good for, when to use and not use it, through quick, fun exercises that allow attendees to taste actual implementation of three techniques and methods: stating hypotheses, user observation, and Concierge MVP. Exercises involve group work, analysis and walkthrough of user observation videos, and developing a concept for a MVP.

Workshop outline

Introduction to Lean Startup
When to use Lean Research
Exercise 1: Assumptions and hypotheses
Exercise 2: Observing users
Exercise 3: Concierge MVP
Q&A and wrap up

3c0b492a599715b69b5ed1363a9c2c4f?s=128

Tomer Sharon

September 06, 2016
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Transcript

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    +

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    “DEVELOP A SMART SHOPPING CART FOR GROCERY STORES THAT HELPS

    PEOPLE SCAN AND PAY FOR PRODUCTS AS THEY WALK IN THE STORE.” ?
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    STUDENTS WERE ASKED ABOUT THEIR ATTITUDE TOWARD CHEATING. A FEW

    WEEKS LATER, THEY WERE ASKED TO GRADE THEIR OWN TESTS. THERE WAS CLOSE TO ZERO CORRELATION BETWEEN ATTITUDE TOWARD CHEATING AND ACTUAL CHEATING. [COREY, 1937]
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    WE BELIEVE THAT [DOING THIS] FOR [THESE PEOPLE] WILL ACHIEVE

    [THIS OUTCOME*]. WE’LL KNOW THIS IS TRUE WHEN WE SEE [THIS MARKET FEEDBACK]. *OUTCOME IS THE CHANGE IN THE WORLD AFTER WE CREATE A PRODUCT/SERVICE
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    WE BELIEVE THAT MOMS WHO VISIT GROCERY STORES WITH THEIR

    KIDS WILL PAY FOR A DEVICE THAT MAKES THEIR SHOPPING EXPERIENCE FASTER AND MORE FUN FOR THEIR KIDS. WE’LL KNOW THIS IS TRUE WHEN: 1. MOMS USE OUR PROTOTYPE EFFICIENTLY 2. KIDS HAVE FUN WHILE MOMS ARE SHOPPING
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    WE BELIEVE THAT [DOING THIS] FOR [THESE PEOPLE] WILL ACHIEVE

    [THIS OUTCOME]. WE’LL KNOW THIS IS TRUE WHEN WE SEE [THIS MARKET FEEDBACK]. RESEARCH QUESTION: HOW CAN WE IMPROVE THE IN- STORE GROCERY SHOPPING EXPERIENCE WITH TECHNOLOGY? DOING… FOR THESE PEOPLE OUTCOME TEST
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    4

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    WHAT TO DO? 1. WRITE DOWN INSIGHTS, OBSERVATIONS 2. GROUP DEBRIEF AFTER

    EACH VIDEO: •  WHAT WAS MOST IMPORTANT? •  WHAT SURPRISED YOU? •  WHAT STOOD OUT? •  WHAT SHOULD WE DO DIFFERENTLY?
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    ONCE PEOPLE READ, HEAR, OR TALK ABOUT OR INTERACT WITH

    THE PRODUCT, WOULD THEY WANT TO BUY AND USE IT?
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    PROBLEM: Men find it hard to find their way around

    a grocery store when they shop for groceries. They waste a lot of time trying to find certain items, while not willing to admit they can't find them and get help from grocery personnel.
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    DIGITAL SOLUTION: An iPad mounted on a grocery- shopping cart

    with an app that allows shoppers to take a photo of their shopping list. The app then provides the shortest, most effective route to shop for groceries in the list.
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    MANUAL SOLUTION: A personal assistant (not wearing a store uniform

    so that others don't know the customer is getting help) walks with the customer in the store and shows him where groceries are located. The assistance guides the male shopper through a preferred route, which saves the customer's time.
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    PROBLEM: People who want to paint a room have no

    idea which wall color goes well with existing room furniture and floor color. They want to be creative and cool, but don't know how.
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    DIGITAL SOLUTION: A website allows people to upload room photos.

    As users select walls they want to paint, they are presented with suggestions for matching colors based on the color palette of the furniture in the room.
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    MANUAL SOLUTION: An interior designer who specializes in color theory

    and practice sends color suggestions accompanied by rationale to customers who sent room photos via email. The designer also offers a 15- minute phone consultation to answer customers' questions.
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    PROBLEM: Enterprises need to deal with multiple unusable applications for

    managing mobile security and privacy, specifically for mobile messaging and biometrics.
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    DIGITAL SOLUTION: A software product that integrates with various mobile

    security and networking services while providing a dashboard for evaluating security threats, as well as actionable recommendations for dealing with them.
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    MANUAL SOLUTION: An enterprise network security expert who is well-informed

    and experienced provides an in-house review and consultation to enterprise data security departments. The expert's output is a detailed report about potential security breaches and action remedies.
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    Researching User Needs Online Course Experience sampling, Observation, Interviewing teamtreehouse.com/library/researching-user-needs

    Remotely Possible 6-episode webinar on remote research with Steve Krug and I goo.gl/aeT4g8 Monthly Lean User Research Newsletter Resources, videos, training announcements mad.ly/signups/113417/join