NYC UXPA event: Validating Product Ideas

Celebrate the publication of Tomer Sharon’s new book, Validating Product Ideas, with a fun, interactive talk.

From the event page:

Learn from Tomer about his experience writing the book, including research with over 200 product managers, startup founders, and venture capitalists from all over the world. From this research, Tomer structured Validating Product Ideas around these four burning questions that product managers and startup founders frequently ask themselves about their users (or potential users):

1. What do people need?
2. Do people want the product?
3. Which design generates better results?
4. How do people find stuff?

For each question, Tomer will briefly explain the question, why it is important to ask, and when in the design process it is a good time to ask it. Then, Tomer will then facilitate a short open discussion about the methods by which to answer the question.

Transcript

1. VALIDATING PRODUCT IDEAS: FINDING ANSWERS TO YOUR BURNING QUESTIONS TOMER SHARON Head of UX, WeWork @tsharon
2. WHY Q&A
3. WHY Q&A
4. 3 YEARS AGO...
6. FOUNDERS PRODUCT MANAGERS VENTURE CAPITALISTS
7. WHAT QUESTIONS DID YOU ASK YOURSELF ABOUT YOUR AUDIENCE?
8. HOW DID YOU ANSWER THESE QUESTIONS?
11. RIGHT QUESTIONS WRONG ANSWERS
12. STRONG NEED WEAK WANT
15. WHAT IS LEAN USER RESEARCH?
16. A discipline that provides insights into users, their perspectives, and their abilities to use products and then gives this information to the right people at the right time so that the research is invaluable for developing products.
17. Precisely-stated questions Falling in love with problems Behavior over opinions Continuous Fast Rich reporting Everyone’s
18. WHY Q&A
19. Q1
20. WHAT DO PEOPLE NEED?
22. CAN WE DEVELOP IT? SHOULD WE DEVELOP IT?
23. PERFECTLY EXECUTING THE WRONG PLAN bit.ly/wrong-plan
24. HOW WOULD YOU ANSWER THE QUESTION WHAT DO PEOPLE NEED?
25. MONTHS? WEEKS? DAYS? HOURS?
26. EXPERIENCE SAMPLING
27. PARTICIPANTS ARE INTERRUPTED SEVERAL TIMES A DAY TO NOTE THEIR EXPERIENCE IN REAL TIME
28. Q2
29. DO PEOPLE WANT THE PRODUCT?
31. ONCE PEOPLE READ, HEAR, OR TALK ABOUT OR INTERACT WITH THE PRODUCT, WOULD THEY WANT TO BUY AND USE IT?
32. DESIGN UX MARKETING
33. TRUE STORY
39. NOT A UX OR DESIGN QUESTION
40. HOW WOULD YOU ANSWER THE QUESTION DO PEOPLE WANT THE PRODUCT?
41. MONTHS? WEEKS? DAYS? HOURS?
42. CONCIERGE MVP
43. AN MVP THAT MANUALLY PROVIDES THE FUNCTIONALITY OF THE PRODUCT TO THE CUSTOMER
44. EXAMPLE: ASSISTING LOST SHOPPERS
45. PROBLEM: Men find it hard to find their way around a grocery store when they shop for groceries. They waste a lot of time trying to find certain items, while not willing to admit they can't find them and get help from grocery personnel.
46. PRODUCT IDEA: An iPad mounted on a grocery shopping cart with an app that allows shoppers to take a photo of their shopping list. The app then provides the shortest, most effective route to shop for groceries in the list.
47. CONCIERGE MVP: A personal assistant (not wearing a store uniform so that others don't know the customer is getting help) walks with the customer in the store and shows him where groceries are located. The assistance guides the male shopper through a preferred route, which saves the customer's time.
48. Q3
49. WHICH DESIGN GENERATES BETTER RESULTS?
51. “RESEARCH”
52. CHOODE BETWEEN DESIGN ALTERNATIVES
53. BETTER UNDERSTAND CUSTOMER TASTE
54. COMPARE TO PRODUCTION
55. COMPARE TO ITSELF OVER TIME
56. BENCHMARK
57. HOW WOULD YOU ANSWER THE QUESTION WHICH DESIGN GENERATES BETTER RESULTS?
58. MONTHS? WEEKS? DAYS? HOURS?
59. A/B TESTING
60. Q4
61. HOW DO PEOPLE FIND STUFF?
63. HOW WOULD YOU ANSWER THE QUESTION HOW DO PEOPLE FIND STUFF?
64. MONTHS? WEEKS? DAYS? HOURS?
65. TREE TESTING 1st-CLICK TESTING LOSTNESS METRIC
66. WHY Q&A
67. “DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE.” - ABE LINCOLN
68. WE’RE HIRING DESIGN TEAM LEAD PRODUCT DESIGNER VISUAL DESIGNER PROTOTYPER INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER PARTICIPANT RECRUITER Medium.com/@tsharon
75. THANK YOU Rosenfeldmedia.com/books/lean-user-research @tsharon (Twitter & Instagram) Facebook.com/leanresearch Instagram: #validatingstory