NYC UXPA event: Validating Product Ideas

3c0b492a599715b69b5ed1363a9c2c4f?s=47 Tomer Sharon
January 26, 2016

NYC UXPA event: Validating Product Ideas

Celebrate the publication of Tomer Sharon’s new book, Validating Product Ideas, with a fun, interactive talk.

From the event page:

Learn from Tomer about his experience writing the book, including research with over 200 product managers, startup founders, and venture capitalists from all over the world. From this research, Tomer structured Validating Product Ideas around these four burning questions that product managers and startup founders frequently ask themselves about their users (or potential users):

1. What do people need?
2. Do people want the product?
3. Which design generates better results?
4. How do people find stuff?

For each question, Tomer will briefly explain the question, why it is important to ask, and when in the design process it is a good time to ask it. Then, Tomer will then facilitate a short open discussion about the methods by which to answer the question.

3c0b492a599715b69b5ed1363a9c2c4f?s=128

Tomer Sharon

January 26, 2016
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Transcript

  1. VALIDATING PRODUCT IDEAS: FINDING ANSWERS TO YOUR BURNING QUESTIONS TOMER

    SHARON Head of UX, WeWork @tsharon
  2. WHY Q&A

  3. WHY Q&A

  4. 3 YEARS AGO...

  5. 200

  6. FOUNDERS PRODUCT MANAGERS VENTURE CAPITALISTS

  7. WHAT QUESTIONS DID YOU ASK YOURSELF ABOUT YOUR AUDIENCE?

  8. HOW DID YOU ANSWER THESE QUESTIONS?

  9. 400

  10. 8

  11. RIGHT QUESTIONS WRONG ANSWERS

  12. STRONG NEED WEAK WANT

  13. None
  14. None
  15. WHAT IS LEAN USER RESEARCH?

  16. A discipline that provides insights into users, their perspectives, and

    their abilities to use products and then gives this information to the right people at the right time so that the research is invaluable for developing products.
  17. Precisely-stated questions Falling in love with problems Behavior over opinions

    Continuous Fast Rich reporting Everyone’s
  18. WHY Q&A

  19. Q1

  20. WHAT DO PEOPLE NEED?

  21. None
  22. CAN WE DEVELOP IT? SHOULD WE DEVELOP IT?

  23. PERFECTLY EXECUTING THE WRONG PLAN bit.ly/wrong-plan

  24. HOW WOULD YOU ANSWER THE QUESTION WHAT DO PEOPLE NEED?

  25. MONTHS? WEEKS? DAYS? HOURS?

  26. EXPERIENCE SAMPLING

  27. PARTICIPANTS ARE INTERRUPTED SEVERAL TIMES A DAY TO NOTE THEIR

    EXPERIENCE IN REAL TIME
  28. Q2

  29. DO PEOPLE WANT THE PRODUCT?

  30. None
  31. ONCE PEOPLE READ, HEAR, OR TALK ABOUT OR INTERACT WITH

    THE PRODUCT, WOULD THEY WANT TO BUY AND USE IT?
  32. DESIGN UX MARKETING

  33. TRUE STORY

  34. None
  35. None
  36. None
  37. None
  38. None
  39. NOT A UX OR DESIGN QUESTION

  40. HOW WOULD YOU ANSWER THE QUESTION DO PEOPLE WANT THE

    PRODUCT?
  41. MONTHS? WEEKS? DAYS? HOURS?

  42. CONCIERGE MVP

  43. AN MVP THAT MANUALLY PROVIDES THE FUNCTIONALITY OF THE PRODUCT

    TO THE CUSTOMER
  44. EXAMPLE: ASSISTING LOST SHOPPERS

  45. PROBLEM: Men find it hard to find their way around

    a grocery store when they shop for groceries. They waste a lot of time trying to find certain items, while not willing to admit they can't find them and get help from grocery personnel.
  46. PRODUCT IDEA: An iPad mounted on a grocery shopping cart

    with an app that allows shoppers to take a photo of their shopping list. The app then provides the shortest, most effective route to shop for groceries in the list.
  47. CONCIERGE MVP: A personal assistant (not wearing a store uniform

    so that others don't know the customer is getting help) walks with the customer in the store and shows him where groceries are located. The assistance guides the male shopper through a preferred route, which saves the customer's time.
  48. Q3

  49. WHICH DESIGN GENERATES BETTER RESULTS?

  50. None
  51. “RESEARCH”

  52. CHOODE BETWEEN DESIGN ALTERNATIVES

  53. BETTER UNDERSTAND CUSTOMER TASTE

  54. COMPARE TO PRODUCTION

  55. COMPARE TO ITSELF OVER TIME

  56. BENCHMARK

  57. HOW WOULD YOU ANSWER THE QUESTION WHICH DESIGN GENERATES BETTER

    RESULTS?
  58. MONTHS? WEEKS? DAYS? HOURS?

  59. A/B TESTING

  60. Q4

  61. HOW DO PEOPLE FIND STUFF?

  62. None
  63. HOW WOULD YOU ANSWER THE QUESTION HOW DO PEOPLE FIND

    STUFF?
  64. MONTHS? WEEKS? DAYS? HOURS?

  65. TREE TESTING 1st-CLICK TESTING LOSTNESS METRIC

  66. WHY Q&A

  67. “DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE.” -

    ABE LINCOLN
  68. WE’RE HIRING DESIGN TEAM LEAD PRODUCT DESIGNER VISUAL DESIGNER PROTOTYPER

    INFORMATION ARCHITECT DATA SCIENTIST DESIGN PRODUCER PARTICIPANT RECRUITER Medium.com/@tsharon
  69. None
  70. None
  71. None
  72. None
  73. None
  74. None
  75. THANK YOU Rosenfeldmedia.com/books/lean-user-research @tsharon (Twitter & Instagram) Facebook.com/leanresearch Instagram: #validatingstory