Bringing UX Thinking to Buildings and Communities

WeWork is a fast growing startup with a mission to create a world where people work to make a life, not just a living. WeWork offers its members a beautiful shared workspace, a lively community of creators to connect with, technology and services. Tomer Sharon, WeWork's Head of UX, will describe his undercover work at WeWork, the WeWork user journeys, and a recent project that combined an integration of physical space, digital product, and service design.

Transcript

1. BRINGING UX
   THINKING TO
   BUILDINGS AND
   COMMUNITIES
   TOMER SHARON
   VP, Head of UX, WeWork
   @tsharon
   

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2. WHO THE F#€% ARE YOU?
   

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3. WHY THE F#€% DID YOU LEAVE GOOGLE?
   

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4. WHAT THE F#€% IS WEWORK?
   

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11. WHY THE F#€% DID WEWORK HIRE YOU?
    

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12. WHAT IS UX?
    

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13. WHAT WAS THE 1ST THING YOU DID?
    

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14. WHAT DID YOU DECIDE TO DO NEXT?
    

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15. PRE-MEMBERSHIP
    ONBOARDING
    MEMBERSHIP
    GROWTH
    GRADUATION
    

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16. DESIGN TEAM LEAD
    PRODUCT DESIGNER
    VISUAL DESIGNER
    UX ENGINEER
    DESIGN RESEARCHER
    ARCHITECT
    INTERIOR DESIGNER
    COMMUNICATIONS MANAGER
    GROUP COORDINATOR
    INDUSTRIAL DESIGNER
    INFORMATION ARCHITECT
    DATA SCIENTIST
    DESIGN PRODUCER
    PARTICIPANT RECRUITER
    FILMMAKER
    DESIGN WRITER
    SERVICE DESIGN LEAD
    RESEARCH INTERNS
    

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17. WHAT ELSE IS INTERESTING IN YOUR
    GROUP?
    

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18. CAN YOU DESCRIBE A PROJECT YOUR
    GROUP IS INVOLVED IN?
    

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20. QUESTION FOR YOU:
    IF WE ARE HERE TO SOLVE PROBLEMS
    AND MEET HUMAN NEEDS, WHY DO WE
    ALMOST ALWAYS USE A DIGITAL
    HAMMER?
    

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21. THANK YOU
    Rosenfeldmedia.com/books/lean-user-research
    @tsharon (Twitter & Instagram)
    Facebook.com/leanresearch
    Instagram: #validatingstory
    

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