What UX Research Maturity Looks Like

My UX Insight 2018 opening keynote in Utrecht, The Netherlands (given on March 8, 2018). I shared problems with research as I observe them these days (red part), "solutions" researchers apply that don't really solve these problems (yellow part), and 10 ideas for solutions (green part).

Transcript

1. .
   @tsharon
   

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2. it’s not working.
   

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4. @tsharon
   

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5. bad memory
   

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6. fishing expeditions
   

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7. research factory
   

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8. sponsorship & buy-in
   

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9. research silos
   

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10. action
    

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11. seat at the table
    

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12. faith-based hallucinations
    

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13. job security
    

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14. @tsharon
    

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15. labs
    

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16. share-outs
    

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17. posters
    

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18. reports
    

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19. collaboration
    

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20. negotiation
    

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21. workshops
    

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22. @tsharon
    

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23. quit
    

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24. research
    

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25. visible experience
    

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26. reports
    

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27. research systems
    

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28. teams
    

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30. continuous research
    

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31. atomic research
    

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32. connect between experience and business metrics
    

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33. Lions don’t lose sleep
    over the opinion of sheep
    @tsharon
    

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34. We are all lions & lionesses
    

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35. Let’s act like ones.
    

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36. Let’s act like ones.
    bad memory
    fishing expeditions
    research factory
    sponsorship & buy-in
    research silos
    action
    seat at the table
    faith-based hallucinations
    Job security
    labs
    share-outs
    posters
    reports
    collaboration
    negotiation
    workshops
    quit
    research
    make experience visible
    reports
    research systems
    teams
    currency is video
    continuous research
    atomic research
    connect metrics
    @tsharon | YouTube: bit.ly/Tomer-UX
    

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