What UX Research Maturity Looks Like

My UX Insight 2018 opening keynote in Utrecht, The Netherlands (given on March 8, 2018). I shared problems with research as I observe them these days (red part), "solutions" researchers apply that don't really solve these problems (yellow part), and 10 ideas for solutions (green part).

Transcript

1. . @tsharon
2. it’s not working.
4. @tsharon
5. bad memory
6. fishing expeditions
7. research factory
8. sponsorship & buy-in
9. research silos
10. action
11. seat at the table
12. faith-based hallucinations
13. job security
14. @tsharon
15. labs
16. share-outs
17. posters
18. reports
19. collaboration
20. negotiation
21. workshops
22. @tsharon
23. quit
24. research
25. visible experience
26. reports
27. research systems
28. teams
30. continuous research
31. atomic research
32. connect between experience and business metrics
33. Lions don’t lose sleep over the opinion of sheep @tsharon
34. We are all lions & lionesses
35. Let’s act like ones.
36. Let’s act like ones. bad memory fishing expeditions research factory sponsorship & buy-in research silos action seat at the table faith-based hallucinations Job security labs share-outs posters reports collaboration negotiation workshops quit research make experience visible reports research systems teams currency is video continuous research atomic research connect metrics @tsharon | YouTube: bit.ly/Tomer-UX