Getting Field Observation Right: 10 things to pay attention to

3c0b492a599715b69b5ed1363a9c2c4f?s=47 Tomer Sharon
February 17, 2016

Getting Field Observation Right: 10 things to pay attention to

Observing how humans behave in our natural environments produces a lot of valuable data and insights. But it’s difficult—if not impossible—to pay attention to everything that’s going on during a field observation.

How do you know when something important happens?
How can you start to notice more of these important moments?
In this webinar, Tomer will guide us ​on how to stay focused ​during field observations, and what to pay attention to in order to capture data critical to your research goals.

Tomer will:
Review 10 different things to pay attention to
Provide tips on being a great observer
Share an exercise to help improve your observation skills

3c0b492a599715b69b5ed1363a9c2c4f?s=128

Tomer Sharon

February 17, 2016
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Transcript

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  3. GETTING FIELD OBSERVATION RIGHT: 10 Things to Pay Attention to

    TOMER SHARON Head of UX, WeWork @tsharon
  4. SKETCH BY BENJAMIN GADBAW

  5. DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA

    DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
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  7. ROUTINES ROUTINES ROUTINES

  8. INTERACTIONS INTERA CTIONS

  9. INTER UPTIONS R

  10. SHORTCUTS

  11. CONTEXT

  12. HABITS

  13. JARGON

  14. ANNOYANCES

  15. DELIGHTS

  16. TRANSITIONS

  17. OBSERVATION TIPS

  18. BE READY TO INVALIDATE

  19. HAVE A CONVERSATION

  20. LET PARTICIPANTS BE

  21. EXERCISE Bit.ly/observation-exercise Bit.ly/observation-solution

  22. 20% DISCOUNT Rosenfeldmedia.com/books/lean-user-research USE THE PROMO CODE ‘tomerevent’

  23. #validatingstory

  24. WE’RE HIRING!

  25. WE’RE HOLDING AN EVENT IN NYC NEXT WEEK WITH JARED

    SPOOL AND MY WWE TALK! Bit.ly/weworkux-event
  26. SKETCH BY BENJAMIN GADBAW

  27. THANK YOU @tsharon Speakerdeck.com/tsharon/

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