Getting Field Observation Right: 10 things to pay attention to

Observing how humans behave in our natural environments produces a lot of valuable data and insights. But it’s difficult—if not impossible—to pay attention to everything that’s going on during a field observation.

How do you know when something important happens?
How can you start to notice more of these important moments?
In this webinar, Tomer will guide us ​on how to stay focused ​during field observations, and what to pay attention to in order to capture data critical to your research goals.

Tomer will:
Review 10 different things to pay attention to
Provide tips on being a great observer
Share an exercise to help improve your observation skills

3. GETTING FIELD OBSERVATION RIGHT: 10 Things to Pay Attention to TOMER SHARON Head of UX, WeWork @tsharon
4. SKETCH BY BENJAMIN GADBAW
5. DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA DATA
7. ROUTINES ROUTINES ROUTINES
8. INTERACTIONS INTERA CTIONS
9. INTER UPTIONS R
10. SHORTCUTS
11. CONTEXT
12. HABITS
13. JARGON
14. ANNOYANCES
15. DELIGHTS
16. TRANSITIONS
17. OBSERVATION TIPS
18. BE READY TO INVALIDATE
19. HAVE A CONVERSATION
20. LET PARTICIPANTS BE
21. EXERCISE Bit.ly/observation-exercise Bit.ly/observation-solution
22. 20% DISCOUNT Rosenfeldmedia.com/books/lean-user-research USE THE PROMO CODE ‘tomerevent’
23. #validatingstory
24. WE’RE HIRING!
25. WE’RE HOLDING AN EVENT IN NYC NEXT WEEK WITH JARED SPOOL AND MY WWE TALK! Bit.ly/weworkux-event
26. SKETCH BY BENJAMIN GADBAW
27. THANK YOU @tsharon Speakerdeck.com/tsharon/