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Getting Field Observation Right: 10 things to pay attention to

Tomer Sharon
February 17, 2016

Getting Field Observation Right: 10 things to pay attention to

Observing how humans behave in our natural environments produces a lot of valuable data and insights. But it’s difficult—if not impossible—to pay attention to everything that’s going on during a field observation.

How do you know when something important happens?
How can you start to notice more of these important moments?
In this webinar, Tomer will guide us ​on how to stay focused ​during field observations, and what to pay attention to in order to capture data critical to your research goals.

Tomer will:
Review 10 different things to pay attention to
Provide tips on being a great observer
Share an exercise to help improve your observation skills

Tomer Sharon

February 17, 2016
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Transcript

  1. GETTING FIELD OBSERVATION RIGHT:
    10 Things to Pay Attention to
    TOMER SHARON
    Head of UX, WeWork
    @tsharon

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  2. SKETCH BY BENJAMIN GADBAW

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  3. DATA
    DATA
    DATA DATA
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    DATA

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  4. ROUTINES
    ROUTINES
    ROUTINES

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  5. INTERACTIONS INTERA
    CTIONS

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  6. INTER UPTIONS
    R

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  7. OBSERVATION TIPS

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  8. BE READY TO INVALIDATE

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  9. HAVE A CONVERSATION

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  10. LET PARTICIPANTS BE

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  11. EXERCISE
    Bit.ly/observation-exercise
    Bit.ly/observation-solution

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  12. 20% DISCOUNT
    Rosenfeldmedia.com/books/lean-user-research
    USE THE PROMO CODE ‘tomerevent’

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  13. #validatingstory

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  14. WE’RE HIRING!

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  15. WE’RE HOLDING AN EVENT IN NYC NEXT WEEK
    WITH JARED SPOOL AND MY WWE TALK!
    Bit.ly/weworkux-event

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  16. SKETCH BY BENJAMIN GADBAW

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  17. THANK YOU
    @tsharon
    Speakerdeck.com/tsharon/

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