Getting Field Observation Right: 10 things to pay attention to

Observing how humans behave in our natural environments produces a lot of valuable data and insights. But it’s difficult—if not impossible—to pay attention to everything that’s going on during a field observation.

How do you know when something important happens?
How can you start to notice more of these important moments?
In this webinar, Tomer will guide us ​on how to stay focused ​during field observations, and what to pay attention to in order to capture data critical to your research goals.

Tomer will:
Review 10 different things to pay attention to
Provide tips on being a great observer
Share an exercise to help improve your observation skills

Transcript

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3. GETTING FIELD OBSERVATION RIGHT:
   10 Things to Pay Attention to
   TOMER SHARON
   Head of UX, WeWork
   @tsharon
   

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4. SKETCH BY BENJAMIN GADBAW
   

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5. DATA
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7. ROUTINES
   ROUTINES
   ROUTINES
   

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8. INTERACTIONS INTERA
   CTIONS
   

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9. INTER UPTIONS
   R
   

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10. SHORTCUTS
    

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11. CONTEXT
    

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12. HABITS
    

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13. JARGON
    

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14. ANNOYANCES
    

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15. DELIGHTS
    

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16. TRANSITIONS
    

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17. OBSERVATION TIPS
    

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18. BE READY TO INVALIDATE
    

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19. HAVE A CONVERSATION
    

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20. LET PARTICIPANTS BE
    

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21. EXERCISE
    Bit.ly/observation-exercise
    Bit.ly/observation-solution
    

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22. 20% DISCOUNT
    Rosenfeldmedia.com/books/lean-user-research
    USE THE PROMO CODE ‘tomerevent’
    

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23. #validatingstory
    

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24. WE’RE HIRING!
    

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25. WE’RE HOLDING AN EVENT IN NYC NEXT WEEK
    WITH JARED SPOOL AND MY WWE TALK!
    Bit.ly/weworkux-event
    

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26. SKETCH BY BENJAMIN GADBAW
    

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27. THANK YOU
    @tsharon
    Speakerdeck.com/tsharon/
    

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