This is the New Typography (and the Typefaces that Make it Work)

Transcript

1. This is the new typography (and the typefaces that make

   it work) Sunday, 21 October 12

2. Gerry Leonidas Sunday, 21 October 12

3. Typography & Graphic Communication Sunday, 21 October 12

4. Sunday, 21 October 12

5. MATD TDi+ [MAResTD] Sunday, 21 October 12

6. ῥηθῆναι (aor.pass.inf.): see εἴρω2,ἐρῶ ῥηίδιος (also ῥῄδιος) ep.Ion.adj.: see ῥᾴδιος

   ῥηίζω Ion.vb.: see ῥᾱίζω ῥήιστος, ῥηίτατος, ῥηίτερος (also ῥῄτερος), ῥηίων: see ῥᾴδιος ῥηκτός ή όν vbl.adj. [ῥήγνῡμι] (of a person) able to be broken or rent (by a weapon or stones), vulnerable Il. AR. ῥῆμα ατος n. [εἴρω2; ἐρῶ] 1 something said or spoken, statement Hdt. +; saying by a wise person), maxim Pi. Pl. Men. 2 spoken word, word (usu.pl., sts. w.connot. of advice) Archil. + 3 spoken word, mere word (opp. actions, reality) Pi. + 4 (ref. to a word or phrase) expression Ar. + 5 (gramm.) verb (opp. ὄνομα noun) Pl. Arist.; phrase (opp. ὄνομα word) Pl. ῥημάτιον ου n. [dimin. ῥῆμα] little phrase Ar. ῥηματίσκιον ου n. [dimin. ῥῆμα] sort of little phrase Pl. ῥήν ῥηνός m. [reltd. ἀρήν; cf. πολύρρην] | only acc.sg. ῥῆνα, dat. pl. ῥήνεσσι | lamb, sheep AR. ῥῆξαι (aor.inf.): see ῥήγνῡμι ῥηξηνορίη ης ep.Ion.f. [ῥηξήνωρ] strength to break the enemy Od. ῥηξ-ήνωρ ορος masc.adj. [ῥήγνῡμι, ἀνήρ] breaker of men (epith. of Achilles, ref. either to killing of individuals or to breaking of enemy ranks) Hom. Hes. Demosthenes) Aeschin. 2 (of a person) practising rhetoric, good at oratory Isoc. Pl. Arist. ῥητορικῶς adv. in the manner of an orator, rhetorically Pl. Aeschin. Arist. Plu. ῥητός ή όν vbl.adj. [εἴρω2; ἐρῶ] 1 (of persons) spoken of, famed Hes. 2 (of a payment, a reward, a sum of money) stated, specified Il. Th.; (of a time, a day) Hdt. +; ἐπὶ ῥητοῖς on fixed terms Hdt. E. + 3 (of things) that may be spoken of or said, speakable (opp. what must be kept secret or unspoken) Trag. Isoc. D. Men.; (ref. to what may be said w. propriety or decency) S. D.; ( . ., ref. to what ought not to be spoken of, or cannot be adequately described) S. E.; that may be expressed in language, expressible Pl. 4 (of an answer) express, definite Plb. (math., of magnitudes and quantities) rational Pl. ῥητῶς adv. expressly, distinctly Plb. ῥήτρᾱ ᾱς Ion. ῥήτρη ης f. 1 verbal agreement Od. Call. 2 prescribed code of conduct, ordinance X. 3 (at Sparta) Rhetra (the unwritten law-code of Lycurgus) Plu.; (more gener.) decree, ordinance Tyrt. Plu. ῥήτωρ ορος m. 1 public speaker, orator Pl.; proposer ( . . burs tip o thro 2 bu 3 re ῥησι- ῥῆσις talk 2 (co 3 sp 4 de Ῥῆσο Tro ῥήσσ ῥητέ ῥη Pl. ῥητή ῥητῑ ΄ν ῥητο 2 (co ῥητο 2 || ῥητο the Arist Dem 2 (o Arist ῥη Aesc ῥητό Hes. 2 (o Il. Th 3 (o ὠμέγα [types of documents that interest me] Sunday, 21 October 12

7. Sunday, 21 October 12

8. [we look (and touch) original things, ] Sunday, 21 October

   12

9. [and we look at type in use, in detail] Sunday,

   21 October 12

10. [from Gabiel Bá and Fabio Moon’s Daytripper] Sunday, 21 October

    12

11. [student drawings for themed toys] Sunday, 21 October 12

12. aaaanyway… Sunday, 21 October 12

13. 1/3 students media and graphic design [the composition of TypoLondon’s

    audience] Sunday, 21 October 12

14. typefaces? typography? [terms that this audience may receive with a…]

    Sunday, 21 October 12

15. WTF! Sunday, 21 October 12

16. typo graphy Sunday, 21 October 12

17. 117 slides more, 2 stories, 1 dedication Sunday, 21 October

    12

18. typeface design is a mirror [to the way people communicate

    with texts, and the people involved] Sunday, 21 October 12

19. technology modes of reading [typography responds to changes in these

    two things] Sunday, 21 October 12

20. Six stages of typography Sunday, 21 October 12

21. 0 Me-too documents Sunday, 21 October 12

22. [© image of a manuscript with generous use of colour

    and uniform hierarchy ] Sunday, 21 October 12

23. [© image of a manuscript with copious marginal annotations] Sunday,

    21 October 12

24. [marginal inscription at Delphi] Sunday, 21 October 12

25. [‘marginal annotation’ in Athens] Sunday, 21 October 12

26. 1 Monochrome typography Sunday, 21 October 12

27. [inescapable material properties] Sunday, 21 October 12

28. [typography prescribed by…] Sunday, 21 October 12

29. [the typesetting (and type-making) technologies] Sunday, 21 October 12

30. Sunday, 21 October 12

31. [which drive typographic hierarchies based on space and type style]

    Sunday, 21 October 12

32. [proccesses that allow immitation] Sunday, 21 October 12

33. [preamble to specification] Sunday, 21 October 12

34. 2 Iron, and early mechanisation Sunday, 21 October 12

35. Sunday, 21 October 12

36. Sunday, 21 October 12

37. [responses to new readers, and new modes of reading] Sunday,

    21 October 12

38. [still constrained by economies of material properties and manual labour]

    Sunday, 21 October 12

39. [19C technologies reaching well into the 20th] Sunday, 21 October

    12

40. The Long Nineteenth Century: 1789–1914 [tip o’ the hat to

    Hobsbawm] Sunday, 21 October 12

41. The Really Long Nineteenth Century: 1789–1957 [the typographic ‘long century’]

    Sunday, 21 October 12

42. 3 Mechanical typesetting Sunday, 21 October 12

43. Sunday, 21 October 12

44. Sunday, 21 October 12

45. [an industrial process that relies on precision, specification, documentation] Sunday,

    21 October 12

46. [typesetting manufacturers with global reach and dominance] Sunday, 21 October

    12

47. 4 Photo-electric and early digital typesetting Sunday, 21 October 12

48. Sunday, 21 October 12

49. Sunday, 21 October 12

50. Sunday, 21 October 12

51. [one of many insightful comments of the period:] Sunday, 21

    October 12

52. Sunday, 21 October 12

53. 4.1 Platform- independent digital Sunday, 21 October 12

54. Industry change [collapse of major industries, questions over IP, career

    and gender impacts] Sunday, 21 October 12

55. Role change [designer and draftsperson meld] Sunday, 21 October 12

56. 4.2 Globalisation and a rethinking of documents [longform writing booms;

    paragraph- level typography evolves] Sunday, 21 October 12

57. Unicode OpenType Sunday, 21 October 12

58. [the backbone of fluid information interchange…] Sunday, 21 October 12

59. [with the potential for rich typography] Sunday, 21 October 12

60. [but still only the beginnings of support for global type]

    Sunday, 21 October 12

61. [blogs helped reading on screen, but are typographically shallow] Sunday,

    21 October 12

62. [whereas newspapers and magazines demand rich typographic hierarchies] Sunday, 21

    October 12

63. 5 Content maturity on the web Sunday, 21 October 12

64. [online is the primary location of content, and an interconnected

    state is assumed] Sunday, 21 October 12

65. [live, typographically rich, accessible, on a global scale] Sunday, 21

    October 12

66. [as familiar document structures give way to…] Sunday, 21 October

    12

67. [opaque structures that disguise nature and length of content] Sunday,

    21 October 12

68. [which focus design challenges at the level of section access]

    Sunday, 21 October 12

69. [and whether a paper edition exists or nor] Sunday, 21

    October 12

70. [discovery and navigation on smaller screens are the key design

    challenge] Sunday, 21 October 12

71. [where familiar typographic structures and document metaphors persist ] Sunday,

    21 October 12

72. [and fundamental typographic para- meters survive across techologies] Sunday, 21

    October 12

73. [such as the stroke-counter rhythm, and line spacing] Sunday, 21

    October 12

74. [looking beyond typeface details, Didot and…] Sunday, 21 October 12

75. […Emigre share textural and spacing decisions] Sunday, 21 October 12

76. [where tablets are and extension of octavo-scale typography] Sunday, 21

    October 12

77. 6 Designed for users, and purpose Sunday, 21 October 12

78. [the personal, edited, annotated, connected trajectory through texts is the

    futture] Sunday, 21 October 12

79. [new publishing models rely on this extended typography…] Sunday, 21

    October 12

80. [for consistency of use, and identity across screen scales] Sunday,

    21 October 12

81. [publication-level navigation, and customisation] Sunday, 21 October 12

82. [where complex distinctions rely on type and colour for differentiation]

    Sunday, 21 October 12

83. [reviving solutions with roots in the manuscript era] Sunday, 21

    October 12

84. dedication [interlude for a special friend removed] Sunday, 21 October

    12

85. typefaces! [typeface commentary withheld] Sunday, 21 October 12

86. All must quit talking while Fred plays jazz vibes Times

    Sunday, 21 October 12

87. All must quit talking while Fred plays jazz vibes Georgia

    Sunday, 21 October 12

88. All must quit talking while Fred plays jazz vibes Arial

    Sunday, 21 October 12

89. All must quit talking while Fred plays jazz vibes Verdana

    Sunday, 21 October 12

90. All  must  quit   talking  while  Fred   plays  jazz

     vibes   Cambria Sunday, 21 October 12

91. All  must  quit   talking  while  Fred   plays  jazz

     vibes   Calibri Sunday, 21 October 12

92. All  must  quit   talking  while  Fred   plays  jazz

     vibes   Candara Sunday, 21 October 12

93. All must quit talking while Fred plays jazz vibes Skolar

    Sunday, 21 October 12

94. namides bonuper Sunday, 21 October 12

95. namides bonuper Sunday, 21 October 12

96. All must quit talking while Fred plays jazz vibes FF

    Tisa Sunday, 21 October 12

97. namides bonuper Sunday, 21 October 12

98. All must quit talking while Fred plays jazz vibes Elena

    Sunday, 21 October 12

99. namides bonuper Sunday, 21 October 12

100. All must quit talking while Fred plays jazz vibes Katari

     Sunday, 21 October 12

101. All must quit talking while Fred plays jazz vibes Capucine

     Sunday, 21 October 12

102. All must quit talking while Fred plays jazz vibes Fenland

     Sunday, 21 October 12

103. Sunday, 21 October 12

104. All must quit talking while Fred plays jazz vibes Ideal

     Sans Sunday, 21 October 12

105. All must quit talking while Fred plays jazz vibes (enough

     already!) Sunday, 21 October 12

106. 100 Ultra Light only > 60 mm 200 Light pullquotes

     300 Light-ish nothing 400 Regular Body text 500 Medium Subheadings Sunday, 21 October 12

107. Sunday, 21 October 12

108. Sunday, 21 October 12

109. [moving towards being able to have very complex typography live,

     everywhere] Sunday, 21 October 12

110. [where reading may primarily happen on a small screen] Sunday,

     21 October 12

111. Industry change, again [type globalisation is local: world-class designers working

     locally, not in the NW] Sunday, 21 October 12

112. So, now what? [questions for the design students in the

     audience] Sunday, 21 October 12

113. a grounded opinion, on top of an impulse [creativity becomes

     worthwhile when it is supported by research and reflection] Sunday, 21 October 12

114. thank you @gerryleonidas @typefacedesign Sunday, 21 October 12