Donna Spencer - Presenting design work: And getting great feedback

As designers, we spend a large amount of time talking about our work – probably as much as doing the work itself. Sometimes our clients understand what we’re talking about and know how to respond, but not always. Sometimes they seem to comment on things that aren’t relevant, aren’t in their expertise, and that we just can’t do anything about.
In this talk, you’ll learn how to present design work in a way that gets great (i.e. critical, not complimentary) feedback every time. It will cover

- How to prepare the audience to focus where you want them to
- How to present the work so they understand it well
- How to teach them to give great feedback It’s

It’s super-practical and you will be able to walk out with tactics for your very next presentation.

Transcript

1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a UX A a a 2021 Da 3 Th da , 26 A g 2021 Ca i ed b : T ac Ball
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 24 ha e g a g ea li e- f e e af e da ' e i a . S f m 1 'cl ck e ha e a e i f m QTBIPOC a d c ea i g afe a d i cl i e ace a d de ig . U abili H b ill a e i a d a 2.30 B e Digi al a e i g a e i e abli g ga i a i ad de ig hi ki g. E Digi al a e i g a e i hich i i led "ba ki g d g c i g babie a d deli e me ". A 3.30 e ha e a eed e ki g e e hich i h ed b a d . Oka . Le ' m e . We ha e D a S e ce c mi g i e . I'm e D a i ell-k ma f . B I - D a i a l g ime f ie d a d c lleag e c -f de f hi c fe e ce a d a e l g ime al a f he UX c mm i i A alia. Hell D a. Welc me. DONNA SPENCER: Hell . S I a - e e ab a hi g ab me a d I i ched f m like e e e ie bei g I'm like - I mi ed ha he aid. I h e i a ice. STEVE BATY: Tha k f c mi g a d if a e ead g I ill ha d e . DONNA SPENCER: I'm ead g . Fab. S da I'm alki g lide f ee a d e , me ime eake e i e hei alk a he la mi e a d all i mea he mi ed he lide . B I e i a he la mi e, hich mea I e i ca d I ca ac all ead. M ic i e e i g de ig k. Tha ' ha I ill c e i h e he e 20 mi e . A d he ea I - k I am a e h ca alk ab hi hi g i i bei g a de ig e f a e ce i all l g am f ime, I ha e clea l e a l f m ime a di g m fee , i i g m b m, head h e i head h e , h i g ff hi g ha I ha e c ea ed. O ha m eam ha c ea ed meb d el e ha
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 25 c ea ed. I ha e al led de ig e a d ha e al g a d a gh de ig e i maki g hei e e a i be e . S ha ' ha I'm g i g c e ff. N , he ea ha I hi k hi i b h a hi g alk ab ge e all a d a hi g - f me a bi f em ha i i ha e e e - like e e e a l . Like I ha e li e all e al ead hi eek fi e h h i g k back m clie a d akeh lde . A d m ca ee h d ed a d h d ed a d h d ed f h h i g k. A d i ' j ha e e e a l , b ha he e e a i e d a e ha e le make deci i i h. S if e me a e e a i he deci i ha a ed f ha ma ha e . S i ' e -im a f ha ea a ell. A d he he ea alk ab i i I d ' hi k e le a e a gh d hi . I ce ai l d ' ee i i he ed ca i g am ha ha e bee he i e de el ed ha I each, a d I d ' ee i de el - a gh i e ed ca i g am . I hi k a l f de ig e ei he ki d f ick i a he g , he d ' ick i a he g . S i ' al h alki g ab hi g like ha ha e a e ece a il c i g i ed ca i . N , he e i a c le f j like - I j like a hi i me c e de a d ha I mea b a e e a i . Beca e he ad ice I gi e i f a a ic la le f e e a i . S he e da I'm alki g ab he e a e e e i g de ig a ic la l e le like clie a d akeh lde . Tha mea I'm alki g ab e e i g de ig c lleag e , a d i a c i i e -ki d f a beca e ha ill d i a diffe e a ha I - me ad ice I ill gi e i a m me . P e e i g clie a d akeh lde a d I'm ima il alki g ab like hi g like Y f ame a d e, de ig c ce . N ece a il e ea ch, h gh he e i ce ai l i he e ha ill hel e e
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 26 e ea ch be e . A d ece a il me hi g like b a d, hich I d ' d , b he I ee i e e ed i ha a e i el diffe e a f elli g he . N ha . S ha ' j me a i g he alk i a bi f c e k ha I'm ac all alki g ab i e e i g de ig k. S I ill c e h ee hi g . S f l ki g d a m e b I eed hem ha ' h he a e he e. I h ld ha e ck hem m all, like a ele- m e . Tha ld ha e bee g d, ld ' i ? I ill c e ff h e a e he a die ce f e e a i . H ca ac all e e ha e e eall ell, he de a d ha a e alki g ab . A d e ce i all im a l , h each a die ce h gi e g d feedback. A d I ill e lai h ha i e im a i a c le f a I g . S he a e ki d f h ee mai ic . I feel like he I h ld ha e ha lide ha a - e ec i . B I j ha e d i i h ice. S e ec i . A die ce e . Tha ' ha m e a . S hi ma - ma e e ki d f hi k ab hi b I hi k hi i eall , eall , eall im a d e a e he a die ce b h a ch a e e a i a d hi k ab gi i g g d feedback. A d he ea ha I hi k i ' h like eall i g delibe a e eff i d i g hi , i ha i i g d hi k ab hi f m a die ce' e ec i e a d de a d ha hei e e ie ce migh be i a a ha he ca make e ha achie e g al b hi ki g ab hei e e ie ce. We e d a l f ime hi ki g ab e e e ie ce, a d I d ' k ha e e d a m ch ime hi ki g ab clie a d akeh lde a d c lleag e e e ie ce . S hi i im a f ha ea . Fi l , like he a e he e i he m, he he i ' agai a i al
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 27 m eal m, c ib e a jec a d hel . The a e he e like le d hei e e i e, he a e he e check eali , me ime he a e he e ac all gi e a al a d ig ff a d a , e , e a e g d g . I a l f ca e h gh, he e f lk - le ha e bee ki g i h hem f a l g hile, he ma ha e e e ac all bee i l ed i a jec like hi . The ma ha e bee i l ed i a de ig jec , he d ' eall ki d f k ha i i , he e c me a ca . The d ' k ha ' e a ki g hem. The d ' i e k ha a e h i g hem a d he d ' k h gi e g d feed back. We a eff i de a di g hei e e ie ce, k i g he e he c me f m, ha ' e c mm ica i g i h hem ell. S fi l , eed de a d h i ac all g i g be i he - ecei i g he e e a i . Like j k , c m le el li e all h i he e. B he al h a e he he e. Like ha ' hei c ec i , h ha e he bee i i ed a d ha d he ca e ab ? Like ha ma e hem. A d ha ki d f hi g a e g i g be g i g h gh hei mi d. A d he ce k ha , ha h ld d a he begi i g f he e e a i i gi e hem a j b d . S e e b d i he m h ld ha e a j b d . A d hi migh l k like a i g, " a d , hile I h hi , lea e kee a e e f he e hi g ha ela e e e i e". "Y , kee a e e f he e he hi g ha ela e he e e i e". Be eall delibe a e ab hi . Tell e le ha hei j b i i he m, ela e i he ea he a e he e a d ha he ca c ib e a d he he he a e l ki g a he hi g a e ab h i ead f j ki d f hem hi ki g h gh like ki d f, I d ' k ha ' g i g , I d ' k I d ' like hi c l , he ill be like, ka , igh , I'm g i g l k f m ff. I'm g i g
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 28 c ib e m ff. S gi e e le j b ha ela e ha he d . I d like a ki d f f hi g b he fi ime ill d i ill be eall , eall - i ill cha ge e e a i . A d i al immedia el make hem feel al ed a d de d. Like he k h he a e he e a d ha al e hei e e ie ce. S hi ki g ab e e i g, like ac all d i g e e a i e d e d. The fi a e lai i he blem ha ' e l i g. D ' di e i h i g a l i bef e ei e a e he blem. Thi d e a c le f hi g . I e he c e . I ca gi e a bi f c e if a e maki g - if a e i g - if a e h i g me hi g ecific a d g i g he b da ie . A d i al le ' eflec back a d h ha ha e de d ha ha e bee a ked d . S i d e a c le f hi g he e, ha a b ildi g c fide ce. S fi e lai , ha i he blem a e l i g. U i g he e mi l g ha clie e a ell. S h ha de a d a d de a d he ja g . S fi c e i i i e i . S a - a a he e d. A d ha I mea b ha i , h he l i ha came i h. A d ill migh be hi ki g, eah de , b he hi g I f e ee i e le h i g he ce he e h gh. S he ill a , i ce e la alked e did hi e ea ch a d he I did hi hi g, a d I ke ched hi ff. A d ha did ' k ell. A d he I ke ched hi he hi g. Tha al did ' k ell he e g he e. Y migh be g i g " b d d e ha ". I ha e ee ma de ig e d hi a d me a chi g hem a a akeh lde a ma age , I'm like - ha am I mea be l ki g a ? S i ead f h i g a hi g i be ee a i a d e d i , j h he e d i . J h he hi g came i h. S he c e a i h ead i he , he e i he blem ha e a em ed l e, he e i he l i . If e le a k ha
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 29 ha e ed i ha middle bi , he ill a k g d e i . Ab i . N , he hi g ha - ha e le f e a me a d I'm l ki g a Q&A b hi i he hi g ha all igh a d , e le g , I eed h m ce h m al e. M a e i , eed h l i h al e, h e l m e le d ' ca e ab ce . The migh ca e ha ha e c ide ed a ic la hi g a d he ill a k ab h e. B ce d e - i ' like a el ma e he e le he he e d ha a e li i g i . S al i he e e a i he a ac all h ff hi hi g i e e i a a e d i g a hi g. A d, agai , migh be like, eah e, b ha I ee m e le d a d I ac all did hi e e da ha f a eall a ic la ea , ha m e le d i h he c ee he ha e c me i h. S he d ha ' called a eal e a e . The e i he l g a d he e i he fil e a d he e i he ca ell i h he d c i i . A d he e i a ma a d a hi g he e g he e age. I ha e be ca ef l alk i h m ha d . He e i a he hi g a d he e i he d c a d he e i he ela ed ff. A d gi e like a eal e a e f he age. Wha ha e i h ha i ha e le a e like h a ha am I l ki g a . If d a ce a i -ba ed a ach he e h a e d i g a hi g, ha d i a , ka - hi i he e am le I e i m b k - beca e I'm eall bad a maki g e am le he fl - Ge a d ha a 3- ea - ld a d h i g i g f hei cl he . A d eed b e cl he . He like b ec d ha d beca e kid cl he a e e e i e. A d al j like b ec d ha d. S he a fi d e ea b ha ell ec d ha d cl he . He g e hi hi g - ha e e he hi g i - a d he ee hi hi g, a d he' ka , ha ' a g d e. Le me lea ab ha . A d he l k ee h cl e i i a d he he i ' g a ki g, e ce e a, e ce e a. S ell a f a e d i g a hi g, a d h he
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 30 c ee ha e e de ig a e, a i g e . The hi i al c e i i i e, he g back he a a d d i all e agai . Y migh a i a i bi i d e ' d like a e e ea i g elf b ha i ha e i g i he akeh lde ' head i " ha ' g i g ? " Beca e i ' feel fa b hem he ha e e e ee i bef e he a e d i g - he e m be a c g i i e i ci le ha I d ' k he ame f he e he fi ime d a hi g i feel eall l . S , i e, feel eall fa . A d he ec d ime d i like i feel - I'm babl ge i g ha back a d b k ha I mea . S h hem h gh ce, g back he begi i g a d h hem h gh agai . The ec d ime beca e he a e ie ed he de a d he a d he ha e a ed ee me f he c ee he ca ac all a a i g a e i a d eall f c i g ha he a e l ki g a a d he a k ha ha e gi e hem. A d he migh d a hi d h gh, e iall h i g like l ima e - like m de h i g i he e le h a e ha e diffe e abili ie , ca d i ha a hi d ime b defi i el d i de ice. If h gh me hi g ce a d he a k f feedback, e le a e ill eeli g f m i , g i g, 'I d ' k ha ha e ed he e". S gi e i me ime. If eed h ff me hi g, like eall f c i a iece a me de ailed feedback, agai , g h gh he ce a i fi . A d he g back a d a , I a h h ma k i a bi m e de ail, beca e he he ha e i i a ce a i i hei c e a d ca k he e f c . S he la ch k f hi , a I f e had ed, i all ab ge i g g d feedback f m clie . S I ld imagi e ha e e b d he e ha had a m me i hei ca ee he e he ha e a ked f feedback, a d ha e g e ei d e i , ei d c mme , hi g ha
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 31 h gh e e al ead e l ed. Thi g j like I d ' ha e - I ha e idea h a e e e a ki g me ha . I eem ha e hi g d ha I h ed. A d he ea ha hi ha e i he e ha e ' imed a die ce f , gi e hem j b , a d he a e like, h, I'm i he m, a d I'm clea l he e f a ea a d I' e g c ib e me hi g. A d me f he he ea i ca ha e e eciall if a e gi i g feedback me hi g hi k i e l ed, i ha ha e ' gi e hem ime eflec a d gi e feedback e l i e i ce e . S ha ' h ca ge bad feedback. B al a I aid a he begi i g, a l f akeh lde ha e e e d e hi bef e. The d ' k ha feedback l k like. S if j a " he e i a hi g, gi e me me feedback' like ha a e he mea be a i g ? I ead f d i g ha , agai if ha e e hem a he begi i g, h hem h gh he hi g, i a ce a i -ba ed a , he a he e d ca a , " , he hi g I a ked l k f e e hi , hi a d hi . Ca le me k ha e e ie ce a ela ed h e ic ". A d k , e c age hem gi e c c e e de ailed feedback. N j , "I d ' hi k hi ill k". Well, h ' i k. Wh ' i k f . Wha ' he hi g I d ' k ab . Ge hem be eall c c e e a d ecific a d a he - a he gi e feedback he ill lea f m each he . B d ' e e ge e d a d a , " did like i " " ha d hi k". If I a k h e e i , if I me a d accide all a k h e e i I ge ei d a e . I ge hi g ela ed e e i e a d ela ed e e ie ce. The he e im a hi g d i d ' a k e le b ai m he all l e i . I i ick. The eed de a d ha he ha e ee , eflec i , hi k ab i , hi k ab he c e , a d k , ha el e migh ma e a d he
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 32 gi e feed back. S I'm he e h ill ai e hi g ha he eam hi k a e e l ed beca e if he ha e made me g h gh i a d gi e feedback a he ime, I alk f he mee i g g i g, eah, b k i h ha da a a d he c e d e ' eall i a d I k hi he hi g babl d ' k a d I ill c me back e mee i g a d I li e all d hi e le, a d I a , I k hi k ha e a ed ha b he e a e all he he hi g I h gh ab i be ee . Beca e I am - I ca ' d i m fee eall ickl . S gi e e le ime g a a a d gi e feed back a d hi f c e mea e i g a mecha i m d i , b k , ha i a f he k. I e a mecha i m le feedback ha e . The he eall im a hi g d he e i h feedback i ha e a g d a d ig ce i eam a d ha d d i h i . Like h d a e i . H d a , e ill ake hi e , a d acce i a d d me hi g ab i , e ill a k hi e, e ill d ha e. A d he c mm ica e back clie a d akeh lde ha ' e d e i h hei feedback. Beca e if ha e a ked - e e i h a g d c e, a ked f bead feedback, he ha e gi e i , a d a ea ha e ig ed i he ill d i ice. The migh d i ice, he a e ce ai l d i g i h ee ime . If ha e e c ed ce , a k a ked f feedback, ha e li e ed i a d clea l aid, ha k hi i ha e hea d, hi i ha e a e d i g ab i , he e a e he hi g e a e d i g a hi g ab beca e he ill e ec . The ma like a e d i g a hi g ab hei hi g b he ill a lea de a d hei c ib i e i a ce a d ha ha e ea f e cl di g hei gge i . Tha ac all eed ig i hi a eam a d a ce a d de a d ha i i a e d i g a d h a e d i g i b ha ill make be e a de ig e a a .
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 33 The a e m h ee big i . P e a e he a die ce ahead f ime, , b h e a e f he a die ce a d e a e hem be ead gi e feedback. S a a he e d f he k. I ha e g f i . Sh a e d i g a hi g. N a eal e a e f he c ee . F fi ge . A d e a c ed feedback ce . A d ha ' - a d ha g . I ge a a he hi g. I e a b k. Le me j g ab e. He e i i . I i ' called " e e i g de ig k". Y ca fi d i he i e e f ab $10. Chea e ha a gla f i e a a ba . S I d ' ha e a di c c de beca e i i e chea . I ' ki . L k h ki i i . Y ca ead i i I d ' k babl ime a m ch a ca li e me alk ab i . I al a f ge d he elf m i al bi , hich i li e all alki g ab i . STEVE BATY: Ye . Ye . Tha k e m ch D a. Tha a a e me. DONNA SPENCER: Tha k . STEVE BATY: We - he e ha e bee me e i b I ill d hem d i g he Q & A ge he a mid da e if ha ' ka DONNA SPENCER: Tha ' c m le el fi e. STEVE BATY: E celle . Tha k . I a ea be - he e e g . M ide a a d he ff. Hi. S ha k e m ch f ha . Tha a a e me. The e i m ch e e a i f de ig k ha de mi e g ea de ig k. I ' a kill ha e h ld all ac ice a d a d be be e a beca e all ha k ca g f a gh if e d '