Be aware: Cognitive Bias Alert!

Transcript

1. Cognitive Bias alert! Be aware Sarah Stokes strategic design | coaching
2. @SarahLucyStoked Daniel Kahneman Thinking Fast and Slow Cognitive Bias “The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”
3. Sarah Stokes strategic design | coaching When is it important to listen? Customer research Stakeholder interviews Coaching Receiving feedback When people talk to you (When your spidey senses 
 tell you to shut up and listen)
4. Sarah Stokes strategic design | coaching Knowing that these biases exist and that we can do something about it is a great start Cognitive Bias
5. System two: Slow Analytical & deliberate 35,000 decisions Cognitive Bias System one: Fast 
 Quick to judge Sarah Stokes strategic design | coaching
6. Müller-Lyer illusion Sarah Stokes strategic design | coaching
7. So what actually is 
 cognitive bias? Fast decisions Mental short cuts Cognitive Bias Sarah Stokes strategic design | coaching
8. The Linda problem Tversky, Amos, and Daniel Kahneman. "Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment." Psychological review 90.4 (1983): 293. Cognitive Bias Sarah Stokes strategic design | coaching
9. Sarah Stokes strategic design | coaching The IKEA effect We place a higher value on 
 something we’ve made Cognitive Bias Thomas, M. and Alluru, J. (2015), "The disastrous consequences of the Ikea Effect: Apple, Intel and Wang Labs learning the cost of true love", Strategic Direction, Vol. 32 No. 1, pp. 8-10.
10. Decision-making Research Storytelling 1 2 3 Cognitive Bias @SarahLucyStoked Cognitive bias plays a part in every human interaction in UX
11. Research Cognitive Bias Confirmation Bias A tendency to seek evidence that confirms our existing beliefs Framing Effect How we ask questions affects the response we get Sarah Stokes strategic design | coaching
12. Storytelling / showcases Cognitive Bias Anchoring Effect People tend to take the first piece of information they hear into account Serial-position effect We pay more attention to the earlier and latter part of lists Sarah Stokes strategic design | coaching
13. Bandwagon Bias Accepting ideas that are adopted by others in the group Cognitive Bias Decision-making False Consensus Effect Assuming others think and feel the same way that you do Sarah Stokes strategic design | coaching
14. Top tips Be (self) aware #1 @SarahLucyStoked
15. Top tips Aim for diversity of input #2 @SarahLucyStoked
16. Top tips Use structured approaches #3 @SarahLucyStoked
17. “In order to change the world, you have to get your head together first.” – www.sarahstokes.com.au Jimi Hendrix Thank you