Designing for UX Designers

Transcript

1. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 SPEAKER: My, everyone, my name is Tariq and about a year ago my good friend and I decided to start a UX consulting business. There's one great thing about working for yourself is you get to decide how to spend your time. One thing that we wanted to do was take a look at the kinds of tools we were using and we wanted to make sure they were giving the best value to our clients and to their users. And as we were going through and looking at it, this is a map of 2019 UX research tools and in this bottom right-hand corner there's tools to do with sin thinksising your research and managing insights and we can put them into two categories. One category like Confluence, trelo and Google drive, is a way to organise and we have some more specific tools things like Dovetail and these tools are enforcing a process on to us rather than tools that work with our UX process. In looking at all of this, we were unhappy, we didn't like the way these things were happening so we thought we could do better. We could design a tool for UX designers. Now, actually one of the things that we were worried about and we heard earlier today was about the designer's sigh. Someone looking at the thing we decided and going (Sigh). We thought you would look at our type ology and the white space and look at the things that we design and say we don't like that at all. But we ran into a different problem designing for UX designers and we will come back to that. Our first step is to learn how UX designers design. If you haven't seen this video, it's hilarious, it's a mocumentary about UX. Part of the process of learning how UXs do research, we got to analyse our own process. Another great thing about running your own business is you can spend the time to do that. How often do you get a chance to look at the way you do your research? How often do you get to apply UX to the UX process? And we wanted to have a lot of conversations there is a photo f our very professional user interview lab. And we also attended UX design research Australia earlier in the year, while all of you were sitting in the audience listening we were furiously taking notes. We didn't really get consent forms but I hope you don't mind. And we ended up at some stage in the process putting down together this journey map. It's a journey map of the UX research process as we found from talking to UX designers. And we included lots of little (inaudible) things in the process, like different motivations. Like self-centred motivations, maybe putting together something for research because it makes a good case study to show your next employer or present at UX Australia. Other things were focussed on pain point, the things that annoyed people. These are the kind of things that alloy annoyed people about the UX process. I don't think I spoke to a single person who would write one report if a stakeholder didn't request it. No-one likes writing a report. And sirn thesising -- synthesising research on a screen doesn't feel like and everyone come plains like I feel like I've done this research before in my company, I wish I could look it it up. I don't know if you've seen hide the pain Harold, that's contort the design tool into our current process. So we wanted to spend some time looking at the different way that people do it. Hands up if you've ever had to do a big research project where you're analysing up to 10 participants or more with Post-It notes on a wall? And you've got participant two said this really interesting thing about the order process. There's
2. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 2 of 3 no command F. There's no way to find that quote if you know it. And what happens when it's done? You tear it all, all that work, gone. So there are other ways and other tools that you can use. In Trello, you can put different participants in columns and this is the way that we observed and UX designers told us about and you drag them into your themes on the affinity map on the side. What happens? Once you move something from the participant you lose track of where it is. You have to tag all of your participants manually. Have you tried affinity mapping in Excel, don't.Dovetail needs you to write a transcript, highlight interesting pieces of your research that participants said, right click and add a tag. That is not a single person that we spoke to that likes tagging. And Mirrow, who has used Mirrow to do affinity mapping? It feels like Post-It notes on a wall. It's hard to get the data in there, it's better to do it in excel and paste it in. And then you have to manually tag stuff. What do you do afterwards? What did we do? We decided to try to take the best ideas from the different tools and put them all together into a single screen. I will let that play in the background. So we took the physicality of dragging things around in Trello, people who did that liked it. We liked the idea also of the fact that there was a missing spot and that was automatic tagging. OK, this participant said this. As soon as you put something into a spot you shouldn't have to manually tag it. You're building insight s as you go and that automatically goes and generates a report for you and when we actually tested it with people that was one of the best things people said. We had a participant who drnt like any of the -- didn't like any of the app at all but would be willing to use it so they didn't have to write a report at all. rf that was the process we were looking at simplifying. You may notice something is missing. What is missing is usability testing. We talked act the research we did up front. The competitors, we stole - I mean, the inspiration from. And we talked about the design that we did. What about usability testing? One interesting thing we realised at the beginning is if we were going to test something to make a better way to do synthesis, people needed to do it with their data and drag and drop. We tried (inaudible), we tried doing all the different prototyping tools to simulate it and we were never going to be able to validate this idea unless we built it. So we did and we ended up making it and building a prototype and testing it with people and that's when we learned along the way we made a few mistakes. It would have been nice to have a #3r0e9o type -- prototype from the beginning but you take what you can can. That is the Crean screen on the right and Trello on the left. We thought it was better than what you use already and people say it looks something like I'm already familiar with. We also showed a video of how that happened and that was a key example for us. If something is familiar, you want to show, don't tell, the difference. The last thing was what did we learn. We learned that UX designers tend to be very friendly, agreeable people. We were worried that you were going to be too critical of something that we design and we discovered the opposite, people were too friendly. They they're used to interviews and asking questions and we found it hard to get the information. We like to see and feel the entire process and what's happening and understand it and that is really fundamental to the way that we do things. I just want to take a moment to thank you all for gives us the opportunity to do that. I chuck our
3. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 3 of 3 presentations, any presentation I do on Slide Share if there's anything you want to look at. There is a Beta version of the app but it doesn't work very well on mobile. Thanks for your time. [APPLAUSE]