Learnings from teaching business to designers and vice versa

Transcript

1. Learnings from trying to teach business to designers
2. The best designers are business strategists Benek Lisefski Aug 2018 · Medium article Designers shouldn’t code. They should study business. Joshua Taylor Feb 2016 · Medium article Your designers should learn to speak business. Clearleft Jul 2019 · Blog post “Business and design are separate planets, and this needs to change. We have a translation problem.” Erika Hall May 2019 · UX London
3. of respondents find it challenging to be involved in business conversations 70% Source: Independent survey conducted with ~30 designers
4. of respondents find it challenging to be involved in business conversations What’s stopping you?
5. Management consultant Boston Consulting Group, Mumbai Experience designer BCG Digital Ventures, Sydney %
6. Design MBA Business problem solving for designers
7. “I don’t understand the jargon” Misconception that the terminology and accounting is business MECE? EBITDA ROCE Liquidity? “I don’t understand the jargon” Misconception that the terminology and accounting is business MECE? EBITDA ROCE Liquidity?
8. “I don’t know the magic framework” Lack of access to specialised tailormade frameworks
9. “Business is all about the numbers” Impression that business is about numerical, commercial impact only ! "#$ % & ' sin + ,-"./
10. Business jargon Just learn as you go Magic frameworks Structured thinking All about numbers All about impact
11. Thank you