Building an effective product strategy - Early stage Startup (Pankaj Saharan)

All start-ups start with an idea in the head of the founder. Normally he validates the idea by analysing the product-market fit and business potential of the idea before thinking of developing and scaling the idea further. This is normally done by receiving prospective customer feedback via surveys, interviews etc.

He develops the MVP and start approaching the customers. But sooner than later, with more and more product and market feedback starts to come in, whole bunch of questions start to arise - Should and shouldn't he change the product strategy? How? When? Is it a false positive? And so on. This talk will analyse some of the factors to consider before pivoting from the original product idea and help developing a solid product strategy for a successful venture.

The role and importance of UX is paramount in a product strategy: - How UX plays an important role in that and key rules of thumb from point of UX in product development. Main KPIs from UX point of view and how to analyse A/B testing strategies to collect feedback; how to specify and modify product them to detect false positives etc.

Transcript

1. Pankaj Saharan, UXINDIA13 Conference Presentation
2. Pankaj Saharan UX India, Banglaore 25.10.2013 Building an effective product strategy (Early stage start-ups)
3. Bio                          Pankaj  Saharan     Pankaj  has  been  involved  in  working  with  big  Fortune  500  companies  to  start-­‐ups   across  mul=ple  industries.  He  got  excep=onal  blend  of  both  technical  skills  (worked  as   a  CTO  in  a  startup,  Technical  Project  Management  and  developer  posi=ons  in  the  past)   complemented  with  excellent  business  and  management  skills.  He  possesses  relentless   drive  and  entrepreneurial  aItude  to  make  things  happen.  He  is  obsessed  in  making   FES  -­‐  world-­‐class!  and  take  Founder  Solu=ons  to  new  heights.  
4. Pankaj Saharan (Co-founder) ! www.FounderSolutions.com ! ! Email: pankaj.saharan@foundersolutions.com Phone: +358 504 86 3323 Twitter: @pankajsaharan http://fi.linkedin.com/in/pankajsaharan/ Skype: psaharan Contact   Get in Touch !