All start-ups start with an idea in the head of the founder. Normally he validates the idea by analysing the product-market fit and business potential of the idea before thinking of developing and scaling the idea further. This is normally done by receiving prospective customer feedback via surveys, interviews etc.
He develops the MVP and start approaching the customers. But sooner than later, with more and more product and market feedback starts to come in, whole bunch of questions start to arise - Should and shouldn't he change the product strategy? How? When? Is it a false positive? And so on. This talk will analyse some of the factors to consider before pivoting from the original product idea and help developing a solid product strategy for a successful venture.
The role and importance of UX is paramount in a product strategy: - How UX plays an important role in that and key rules of thumb from point of UX in product development. Main KPIs from UX point of view and how to analyse A/B testing strategies to collect feedback; how to specify and modify product them to detect false positives etc.