UX14 - Role Of UX Design In Building Products: How I Learnt To Stop Designing And Love Developers? (Praneet Koppula)

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October 10, 2014

UX14 - Role Of UX Design In Building Products: How I Learnt To Stop Designing And Love Developers? (Praneet Koppula)

The role of the UX designers is mostly seen as that of gate keepers to keep bad interface decisions away from the users and customers. In most cases this turns into a them vs us situations for the designer/ design team leading to an overwhelming task of multiple designs and unproductive meetings to get buy-in.

The role of the UX designer lately is being transitioning into that of coaching and training the product teams make better design choices. Most of the traditional processes are deterrent to this new way of working within the product teams.

This talk will concentrate on tools and practices with anecdotes from personal experiences that other designers can adopt to deliver better value for their users and customers. Will highlight how redesigning the design processes and workflows by building empathy inwards towards the teams they work with daily.

Key concepts that will be covered:
1) Designing interfaces and strategies for involving the development team in the process
2) Testing interfaces and how to get the buy in from the development team to make changes to their baby, aka code
3) Tools and practices that help designers to involve the teams to be the user advocates

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uxindia

October 10, 2014
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