UX14 - UX as Business Strategy (Liam Friedland)

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October 10, 2014

UX14 - UX as Business Strategy (Liam Friedland)

User Experience (UX) is too frequently considered as a nice-to have luxury instead of being viewed as a strategic business asset with direct impact on a company's sales and profits. Strategically positioned and empowered UX teams can have direct and positive impacts on product and service company's business models.

This workshop will provide attendees with a hands-on approach for re-imagining and re-positioning UX as a stragetic business process within their company.

Lecture, case studies, and group exercises will focus on: UX activity audits; understanding the business benefits that UX programs provide to companies; developing tangible ways to demonstrate UX group contributions and performance; effective tactics for promoting organizational change and; aligning UX activities to strategic corporate initiatives.



October 10, 2014