UXINDIA 2015- Internal Empathy - Bringing UX to the team( Anubhuti Jain) by uxindia

Empathy and UX can go a long way in building team culture and increase productivity. In this talk, I will discuss about empathy and its correlation with UX, draw design parallel between UX principles that can apply to building team culture and the importance of the same. f

Transcript

2. INTERNA L EMPATHY BRINGING UX TO THE TEAM Anubhuti Jain PRODUCT DESIGN
3. UX and Empathy Forging real emotional connections with users takes the guts to protect the soul of your design, to be bold and vulnerable, and look through the customer’s lens. Image source: https://uxmag.com/articles/embracing-the-ux-spectrum
4. em·pa·thy Empathy is the capacity to understand or feel what another person is experiencing from within the other person's frame of reference, i.e., the capacity to place oneself in another's shoes.
5. “Designing the product is all for naught if you don't first take the time to design the organization. Whitney Hess, E ” xecutive Coach, Experience Designer
6. UX PRINCIPLES, EMPATHY & CULTURE
7. UX is a Conversation, so is building culture
8. UNDERSTAND THE PROBLEM
9. Understand the underlying problem before attempting to solve it. What is initially perceived to be the problem, you divine a "more right" (or several more) problem to solve. Sometimes you need to slow down to speed up.
10. Ask for Help If people make you feel bad, instead of blaming, tell them how you feel and ask them to help you. Someone is more likely to help you than admit they were wrong.
11. THE USER IS NOT ME Image source: 123rf.com
12. Acknowledge the user is not like you Do not assume you know your target audience. Strive to gain understanding and make informed decisions. Build empathy.
13. CLARITY ABOVE ALL Image source: yelp.com
14. Be specific, don’t use superlatives. Avoid jargon. People want somebody they can trust, not somebody who says ‘trust me’.
15. Be consistent. Be credible. Be trustworthy. Consistency creates connections.
16. Provide sign posts and cues Help people get where they want, guide them.
17. CONTEXT IS THE KING Image source: http://adexchanger.com/comic-strip/adexchanger-context-matters/
18. Provide Context Frame of reference applies to storytelling, conversations and relationships – all part of UX.
19. So why aren’t we being more empathetic at work? A. Just like Research, Empathy takes work.
20. The facilitator is at the center of decision-making The leader is the person who can empower and enable all the team members to reach their full potential and work together. Participation leads to buy-in.
21. Great experiences are Invisible Great teams are NOT
22. THANK YOU