Upgrade to Pro — share decks privately, control downloads, hide ads and more …

UXINDIA 2015- Internal Empathy - Bringing UX to the team( Anubhuti Jain) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 31, 2015

UXINDIA 2015- Internal Empathy - Bringing UX to the team( Anubhuti Jain) by uxindia

Empathy and UX can go a long way in building team culture and increase productivity. In this talk, I will discuss about empathy and its correlation with UX, draw design parallel between UX principles that can apply to building team culture and the importance of the same. f

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 31, 2015
Tweet

Transcript

  1. None
  2. INTERNA L EMPATHY BRINGING UX TO THE TEAM Anubhuti Jain

    PRODUCT DESIGN
  3. UX and Empathy Forging real emotional connections with users takes

    the guts to protect the soul of your design, to be bold and vulnerable, and look through the customer’s lens. Image source: https://uxmag.com/articles/embracing-the-ux-spectrum
  4. em·pa·thy Empathy is the capacity to understand or feel what

    another person is experiencing from within the other person's frame of reference, i.e., the capacity to place oneself in another's shoes.
  5. “Designing the product is all for naught if you don't

    first take the time to design the organization. Whitney Hess, E ” xecutive Coach, Experience Designer
  6. UX PRINCIPLES, EMPATHY & CULTURE

  7. UX is a Conversation, so is building culture

  8. UNDERSTAND THE PROBLEM

  9. Understand the underlying problem before attempting to solve it. What

    is initially perceived to be the problem, you divine a "more right" (or several more) problem to solve. Sometimes you need to slow down to speed up.
  10. Ask for Help If people make you feel bad, instead

    of blaming, tell them how you feel and ask them to help you. Someone is more likely to help you than admit they were wrong.
  11. THE USER IS NOT ME Image source: 123rf.com

  12. Acknowledge the user is not like you Do not assume

    you know your target audience. Strive to gain understanding and make informed decisions. Build empathy.
  13. CLARITY ABOVE ALL Image source: yelp.com

  14. Be specific, don’t use superlatives. Avoid jargon. People want somebody

    they can trust, not somebody who says ‘trust me’.
  15. Be consistent. Be credible. Be trustworthy. Consistency creates connections.

  16. Provide sign posts and cues Help people get where they

    want, guide them.
  17. CONTEXT IS THE KING Image source: http://adexchanger.com/comic-strip/adexchanger-context-matters/

  18. Provide Context Frame of reference applies to storytelling, conversations and

    relationships – all part of UX.
  19. So why aren’t we being more empathetic at work? A.

    Just like Research, Empathy takes work.
  20. The facilitator is at the center of decision-making The leader

    is the person who can empower and enable all the team members to reach their full potential and work together. Participation leads to buy-in.
  21. Great experiences are Invisible Great teams are NOT

  22. THANK YOU