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UXINDIA17 - The power of UX: Transforming busin...

uxindia
November 20, 2017

UXINDIA17 - The power of UX: Transforming businesses from the ground up

The power of UX: Transforming businesses from the ground up

uxindia

November 20, 2017
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  1. @LjkFountain UXIndia2017 PHARMA INDUSTRY 15-30% R&D 1.5–2x on S&M 20%

    Profit Past 15-30% R&D 1.5–2x on S&M 40% Profit Present @LjkFountain UXIndia2017
  2. @LjkFountain UXIndia2017 Functional: Fix the basics Emotional: Create a differentiated

    brand experience Empower & connect practitioners Easy to find & consume The real brief @LjkFountain UXIndia2017
  3. @LjkFountain UXIndia2017 “Healthcare Practitioners rarely use our websites. We’ve made

    digital services confusing to find, difficult to use, with too much focus on sales and marketing.”
  4. @LjkFountain UXIndia2017 One team, no siloes UX Consultant Delivery Lead

    Medical Director Compliance Officer Regulatory Officer UX Designer Digital Manager UX Strategist Business Integrator (IT) Developer Marketing Manager
  5. LEVEL 1: RELIABLE ALWAYS EASY TO FIND AND USE INFORMATION

    LEVEL 2: SUPPORTIVE ADAPTS TO ME & MY CONTEXT LEVEL 3: CONSULTATIVE FEELS LIKE A TRUSTED TWO WAY DIALOGUE Get the basics right Be relevant & supportive Be a trusted advisor LEVEL 4: EMPOWERING MAKES ME A BETTER PRACTITIONER Empower & connect practitioners Healthcare Practitioner Engagement BEHAVIOUR Keep HCPs on the site Encourage exploration of the site Bring HCPs back to the site Turn HCP into advocates OUTCOME Empowering world class practitioners EXPERIENCE VISION
  6. @LjkFountain UXIndia2017 “GPs are time poor” “They only have 10-minute

    Consultations” What does that actually mean? How are they spending their time?
  7. @LjkFountain UXIndia2017 Qualitative research uncovered A GP had less than

    a minute in between consultations. The first 5 minutes of the 10-minute consultation is spent getting a picture of the past six months medical history and current medication on their own/shared device with slow wifi/3g
  8. @LjkFountain UXIndia2017 #1 Disruption triggers change #2 Have a champion

    at the top #3 One team, shared vision #4 Bring the team on the journey