UXINDIA18 - How not to drown in the ocean of qualitative and quantitative data?

Transcript

1. None

2. redesigning Allegro in the ocean of data

3. disposable diapers

4. disposable diapers pampers

5. disposable diapers pampers off-road vehicle

6. disposable diapers pampers off-road vehicle jeep

7. disposable diapers pampers off-road vehicle jeep sneakers

8. disposable diapers pampers off-road vehicle jeep sneakers adidas

9. generic trademark trademark or brand name that, due to its

   popularity or significance, has become the generic name for, or synonymous with, a general class of product or service
10. None

11. buying on Allegro = buying online

12. ? icon: Freepic from www.flaticon.com

13. 72 %

14. ? icon: Good Ware from www.flaticon.com

15. 50 %

16. “With great power comes great responsibility.” uncle Ben, Spiderman

17. why the new Allegro layout?

18. new styleguide metrum

19. main page

20. main page offer listing

21. main page offer listing offer page

22. main page offer listing offer page checkout process

23. main page offer listing offer page checkout process thank you

    page

24. previous redesign in 2012...

25. previous redesign in 2012... went wrong!

26. previous redesign in 2012... how to fix it?

27. Metrum redesign in 2017...

28. Metrum redesign in 2017... how to make it painless?

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30. None

31. metrics how is our product doing?

32. how is our product doing? % of converted visits

33. how is our product doing? % of converted visits Gross

    Merchandise Value

34. how is our product doing? % of converted visits Gross

    Merchandise Value NPS

35. start small

36. start small 1.5% traffic

37. 2 months rollout?

38. 2 months rollout? NOPE

39. metrics showed us... % of converted visits Gross Merchandise Value

    NPS

40. something is wrong % of converted visits Gross Merchandise Value

    NPS

41. how to move forward?

42. metrics how is our product doing?

43. metrics how is our product doing? creating hypothesis

44. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis

45. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis surveys Diary studies Usability tests

46. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis Analysis of transactions Analysis of traffic surveys Diary studies Usability tests

47. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis Analysis of transactions Analysis of traffic surveys Diary studies Usability tests Why so many methods?

48. Why are people spending less?

49. None

50. “I can’t find other items from the same seller!”

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55. buying multiple offers from one seller

56. buying multiple offers from one seller Analysis of transactions

57. buying multiple offers from one seller

58. why is something happening? ux research big data analysis

59. why is something happening? ux research big data analysis alarmed

    us

60. why is something happening? ux research big data analysis alarmed

    us gave us hints

61. why is something happening? ux research big data analysis alarmed

    us gave us hints showed us scale

62. Why is the checkout performing worse?

63. list of offers offer page checkout process ending transaction monitoring

    purchase funnel

64. list of offers offer page checkout process ending transaction monitoring

    purchase funnel conversion up!

65. list of offers offer page checkout process ending transaction monitoring

    purchase funnel conversion up! conversion down

66. list of offers offer page checkout process ending transaction monitoring

    purchase funnel conversion up! conversion down first conclusion: there’s something wrong with our checkout process!
67. None

68. I just wanted to find out which delivery options are

    available.
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70. None
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74. why is something happening? ux research big data analysis alarmed

    us

75. why is something happening? ux research big data analysis alarmed

    us redefined problem

76. why is something happening? ux research big data analysis alarmed

    us redefined problem confirmed problem

77. Why is the conversion on offers listing dropping?

78. list of offers offer page checkout process ending transaction monitoring

    purchase funnel conversion down
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82. more space

83. more space less offers

84. is that a problem?

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87. None

88. why is something happening? ux research big data analysis

89. why is something happening? ux research big data analysis alarmed

    us

90. why is something happening? ux research big data analysis alarmed

    us provided hypothesis

91. why is something happening? ux research big data analysis alarmed

    us provided hypothesis proved the hypothesis

92. why is something happening? ux research big data analysis alarmed

    us provided hypothesis proved the hypothesis

93. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis

94. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis creating solution

95. metrics how is our product doing? creating hypothesis why is

    something happening? ux research big data analysis creating solution A/B tests is the solution working?

96. wrapping things up

97. ux research big data analysis

98. ux research big data analysis why is not enough?

99. ux research big data analysis why is not enough?

100. ux research big data analysis

101. 2 months rollout?

102. 2 months rollout? 8 months rollout

103. 2 months rollout? 8 months rollout

104. any questions? alicja.antkowiak@allegro.pl przemyslaw.chrosniak@allegro.pl