min) Technique One / Going Deep (15 min) Technique Two / Letting Go (30 min inc. exercise) Coffee break (15 min) Technique Three / Setting The Direction (60 min inc. exercise) Further Discussion and Wrap Up (30 min) Total time 3 hours
the first image or word that comes to mind when I ask you the following question, you will have 30 seconds. It should be something you will feel comfortable sharing with your partner later in the session.
uncover the needs people have in connecting with friends and family. Especially ones that are not so obvious. Your goal in this, is that this data may open up ideas for innovative experiences for your new product.
how people interact with each other, you can uncover some useful data you can apply to VR. So… Don’t mention apps or technology in your question. Don’t focus on features. Focus on the why behind what makes people want to connect.
delivered well Asked for clarification when needed Prompted to go deeper when needed Got to the heart of the ‘why’ Let go and let the customer lead Did not offer solutions or correction Was not influenced by assumptions Got it back on track when needed
far off topic, gently bring it back. • Don’t draw undue attention to the speaker going off track • Dig deeper into something that was said earlier (I’m curious to hear more about that thing you said) • Re-state the scope statement if necessary • If you’ve gone as far as you can, end it and say thank you
go and move on • Make sure you understand, ask if you’re not sure • Don’t ask survey questions like (how often do you…) • Don’t introduce your vocabulary or your story • Don’t say “I want” • Replace your emotional reactions with curiosity about what was said