rule of the game 2. Act like Mavericks 3. Learn to say NO! 4. Consume VS Influence – It’s a choice! • Consume: Be smart about the business – work at their cadence • Influence: Be there in person
successful UX in organization • Where companies go wrong? o Digital divide! – no wholistic view o Limited to design & usability testing – no strategy • Barriers – prevent UX having greater impact o Lack of understanding o Partial implementation
UX Connect UX to firm strategies Process Research. Period. Embrace UX Strategy Less talk, more make Staffing Examine " ratios Staff research as its own role Hire UX VPs Advice for Business/Organization
UX Connect UX to firm strategies Process Track user " exposure hours Embrace UX Strategy Fast testing platform Staffing Examine " ratios Research sandwich Hire UX VPs What we (UX-ers) can do to help
Find CX Council Process Track user " exposure hours Embrace UX Strategy Fast testing platform Staffing Examine " ratios Research sandwich Hire UX VPs What we (UX-ers) can do to help
Find CX Council Process Track user " exposure hours Embrace UX Strategy Fast testing platform Staffing Magic ratio 1:4 Research sandwich Hire UX VPs What we (UX-ers) can do to help
Find CX Council Process Track user " exposure hours Get your strategy stories right Fast testing platform Staffing Magic ratio 1:4 Research sandwich Collect VP success stories What we (UX-ers) can do to help
friend 2. Get off you’re a** 3. Starting with an apology 4. Not setting the stage properly 5. Giving the real-estate tour 6. Taking notes 7. Reading script
Canada Submission Video: https://vimeo.com/113737289" Presenta)on Video: h0ps://vimeo.com/119365621 “Imagine Step, a wearable insole that can transform our kinetic energy into electricity and redistribute that power back into our cities through public transfer stations.”