Webinar: Website Optimization: The Good, the Bad, and the Ugly

Dive into the fascinating world of website optimization with our upcoming talk, "Website Optimization: The Good, the Bad, and the Ugly." Have you ever been captivated by a website's stunning design and intuitive user experience, uttering a mesmerized "Wow!"? Or have you encountered a site that made you exclaim "Whuuuut?" and hastily click away? The difference between an exceptional and a lackluster website often lies in the nuances of website auditing and conversion optimization.

In this engaging session, we will explore the critical elements that can elevate or sink a website's appeal. Focusing primarily on User Experience (UX), we'll unravel the standards and measures that distinguish an impactful website from the mediocre. You will learn about the intricacies of UX, including design, performance, and security, and how these aspects intertwine to shape the overall user journey.

We'll also get into real-time examples to illustrate how businesses can significantly enhance user experience and, consequently, transform casual browsers into loyal customers. Expect a lively and insightful discussion on improving websites with a keen eye on user behavior and strategies to boost conversions. Whether you're a business owner, web developer, or digital enthusiast, this talk will equip you with practical insights to optimize your website for the better. Join us for a session filled with valuable takeaways, interactive discussions, and the opportunity to elevate your website from good to great—or save it from being downright ugly!

Learn more about the event here

Transcript

1. Website Optimization: The Good, the Bad, and the Ugly WordPress Delhi NCR Meetup Group Vineet Talwar Moderator: Hitesh Wadhwa
2. Vineet Talwar 2x Startup Founder & CTO with 10+ Years at the Helm | 100k+ User Growth in MusicTech | Agency, MarTech & EdTech | Public Speaker | AWS Certified WPTV: https://wordpress.tv/speakers/vineet-talwar/ contact@vineet.de @vineetsktalwar /in/vineetsktalwar
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5. Let’s talk about buttons @vineetsktalwar
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8. https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/ @vineetsktalwar
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10. Google <3 User Experience @vineetsktalwar
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12. But How? @vineetsktalwar "
13. 5 Pilllars of auditing • Performance • Security • Accessibility • SEO • UI / UX @vineetsktalwar
14. Security @vineetsktalwar "
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17. Are you Secure ? • securityheaders.com • observatory.mozilla.org • web.dev/measure • sitecheck.sucuri.net • Server Firewall // AWS Firewall • File permissions • WAF // AWS Firewall • WPScan / WPSec • Audit users / code -- 2FA • No Nulled Code @vineetsktalwar
18. Need for Speed ? @vineetsktalwar "
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20. Google wants you to speed up #LearnWP @vineetsktalwar "
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23. a11y @vineetsktalwar "
24. Accessibility • Lighthouse test (web.dev/measure) • Alt text • make.wordpress.org/accessibility/ handbook/best-practices/ • https://www.a11yproject.com/checkl ist/
25. SEO @vineetsktalwar "
26. SEO • web.dev/measure • Any SEO Plugin • Search Console • Google Analytics • Meta text and description • 404 check • Backlinks • Screaming Frog
27. UI/UX @vineetsktalwar "
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30. A user interface is like a joke, if you must explain it, its not that good @vineetsktalwar " "
31. Source: vaexperience @vineetsktalwar
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33. UX and Psychology are match made in heaven @vineetsktalwar "
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35. Plan it out • Use case • Estimate thetraffic • Expectations from visitors • User Retention • Test as your end user • Think abut mobile users first • A/B Test • Hotjar Test • Analytics @vineetsktalwar
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37. UX is all about • Where you are • What your motivations are • Experience • Interactivity • How you feel • https://growth.design/case- studies @vineetsktalwar
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39. UX design is a bridge between your users and your business @vineetsktalwar your "
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42. UX design is: • Research: Understanding, Personas, Use cases, Journey Maps • Brainstorming: User Flows Wireframes • Implement: Prototype, Frontend / Backend • Reporting: Usability, Split testing, Analytics Reporting @vineetsktalwar
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44. Decoding UX • Interview potential users • Messaging • Content Flow • Define purpose for each page • Usability testing • Analyze data • Identify trends • Test Test and Test @vineetsktalwar
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98. Image Source: WP Rocket
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100. Source: knowyourmeme.com
101. And It’s a wrap!
102. " Linktree: /vineetsktalwar @vineetsktalwar