Website Auditing and conversion optimization

Ever happened that, you stumbled upon to a website and you were just awestruck by the look and feel of the website and all you have said is wow and you can’t stop scrolling through the website. Or there may be the case, that you may have stumbled upon to a website and your reaction is ‘whuuuut’ and you don’t wait another second to leave the website. There are certain measures that make your site amazing, flawless, average or worse. Most businesses simply ignore the part of maintaining and continuously improving their website.

Let’s talk about website auditing. What are the measures that can make or break a website? There are different standards of rating a website in terms of UX, design, performance, security. This talk will put an emphasis on UX part mainly followed up by some real time examples and how businesses can improve the user experience and thus convert users into customers

It will be a fun session about improving websites with regards to user experience, What kind of behavior you would expect from users and what can they do to have better conversions.

Transcript

1. Website Auditing and Conversion Optimization Vineet Talwar #WCVLC22 @vineetsktalwar
2. Vineet Talwar #WCVLC22 Founder, Some Tech Work E-Mail: contact@vineet.de Twitter/Instagram: @vineetsktalwar Linkedin: /in/vineetsktalwar Podcast: wpshoutout.com Speakerdeck: @vineetsktalwar WPTV: https://vineet.de/wptv
3. #WCVLC22 @vineetsktalwar
4. @vineetsktalwar
5. Let’s talk about buttons @vineetsktalwar #WCVLC22
6. @vineetsktalwar #WCVLC22
7. @vineetsktalwar #WCVLC22
8. https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/ @vineetsktalwar #WCVLC22
9. A Bad website has a measurable business impact #WCVLC22 @vineetsktalwar
10. Google <3 User Experience @vineetsktalwar
11. @vineetsktalwar #WCVLC22
12. But How? #WCVLC22 @vineetsktalwar
13. 5 Pilllars of auditing • Performance • Security • Accessibility • SEO • UI / UX @vineetsktalwar #WCVLC22
14. Security #WCVLC22 @vineetsktalwar
15. @vineetsktalwar #WCVLC22
16. @vineetsktalwar #WCVLC22
17. Are you Secure ? • securityheaders.com • observatory.mozilla.org • web.dev/measure • Github Repo Security • sitecheck.sucuri.net • Server Firewall // AWS Firewall • File permissions • WAF // AWS • WPScan • Audit users / code • No Nulled Code @vineetsktalwar
18. Need for Speed ? #WCVLC22 @vineetsktalwar
19. @vineetsktalwar #WCVLC22
20. Google wants you to speed up @vineetsktalwar #WCVLC22
21. Performance • Tools.pingdom.com • Page Speed Insights • Lighthouse test (web.dev/measure) • Gtmetrics • Chrome devtools @vineetsktalwar
22. a11y #WCVLC22
23. Accessibility • Lighthouse test (web.dev/measure) • Alt text • make.wordpress.org/accessibility/ handbook/best-practices/ • https://www.a11yproject.com/checkl ist/ @vineetsktalwar
24. SEO #WCVLC22
25. SEO • web.dev/measure • Any SEO Plugin • Search console and Analytics • Meta text and description • 404 check • Backlinks • Screaming Frog @vineetsktalwar
26. UI/UX #WCVLC22
27. @vineetsktalwar #WCVLC22
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29. A user interface is like a joke, if you have to explain it, its not that good #WCVLC22 @vineetsktalwar
30. @vineetsktalwar Source: vaexperience #WCVLC22
31. @vineetsktalwar #WCVLC22
32. UX and Psychology are match made in heaven #WCVLC22 @vineetsktalwar
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34. Plan it out • Use case • Estimate traffic • Expectations from visitors • User Retention • Test as your end user • Think abut mobile users first • A/B Test • Hotjar Test • VWO @vineetsktalwar
35. @vineetsktalwar #WCVLC22
36. UX is all about • Where you are • What your motivations are • Experience • Interactivity • How you feel • https://growth.design/case- studies @vineetsktalwar
37. UX design is a bridge between your users and your business #WCVLC22 @vineetsktalwar
38. @vineetsktalwar #WCVLC22
39. @vineetsktalwar #WCVLC22
40. UX design is: • Research: Understanding, Personas, Use cases, Journey Maps • Brainstorming: User Flows Wireframes • Implement: Prototype, Frontend / Backend • Reporting: Usability, Split testing, Analytics Reporting @vineetsktalwar
41. Decoding UX • Interview potential users • Messaging • Content Flow • Define purpose for each page • Usability testing • Analyze data • Identify trends • Test Test and Test @vineetsktalwar
42. @vineetsktalwar #WCVLC22
43. Examples #WCVLC22
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68. Image Source: WP Rocket
69. Source: knowyourmeme.c om Possible Issues ? @vineetsktalwar
70. #WCVLC22
71. Slides available: on Speakerdeck Vineet Talwar Founder, Some Tech Work Linktree: https://vineet.de/linkinbio