L E K I T 2 0 1 8 - 2 0 1 9 V. 1 10 D I G I TA L M E D I A V T G R O U P D I G I TA L P R O D U C T C H I N E S E 1 0 1 E V E N TS Data source: Social media MAP demographic: Mandarin Chinese, 2017 Uwired HK report, Feb 10, 2018 China Internet Network Information Center report, 2017 Embassies, consulates, and business associations in Thailand The Association of Thai Travel Agents, Tourist stats report, Sep 20, 2018 CHINA HONG KONG TAIWAN MALAYSIA NUMBER OF CHINESE-SPEAKING POPULATION USING INTERNET 772 million 2 million 4.5 million 20 million 4.5 million EXPATS AND BUSINESSMEN 200,000 30,000 200,000 50,000 TOURISTS 2018 7,728,385 694,053 466,462 2,506,821 Chinese-speaking markets are not just about China. Target audiences in China, Hong Kong, Taiwan, and Malaysia, all at the same time. TARGET AUDIENCES WHY CHINESE-SPEAKING MARKET