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Steal Like An Artist: The Quentin Tarantino Remix

Steal Like An Artist: The Quentin Tarantino Remix

Nothing is ever truly original. Nothing.

No matter what you are working on it is always a mash up of what has come before.

This is never truer than when you are working on creative endeavours.

As digital marketers we now have to be more creative than ever.

A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.

Problem is, things change.

Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).

Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).

Before you had to be the one with the most to win.

Now you have to stand out to win (and maybe a bit of having the most).

Wayne Barker

May 29, 2022
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Transcript

  1. View Slide

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  4. A day or two
    before a DRINK://

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  5. I got this email…

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  6. V

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  7. DRINK:// friend and
    sponsor messaged him

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  8. “Not original enough…”

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  9. This is pretty much the
    talk I pitched…

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  10. …I ain’t fuckin’ bitter

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  11. t
    I love you Pumpkin.
    I love you Honey-Bunny

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  12. All right ramblers,
    let’s get ramblin’

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  17. I

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  18. I

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  19. I

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  20. I had of course, seen
    films before…

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  21. …But this film and
    subsequent Tarantino films
    lead me down paths of pop
    culture I didn’t know

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  22. And films in particular…

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  23. …Cos the dude is
    a fuckin’ thief

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  24. 8 1/2
    (1963)
    Pulp Fiction
    (1994)

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  25. I
    The Flintstones
    (1961)
    Pulp Fiction
    (1994)

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  26. I
    City Of The Living Dead
    (1980)
    Kill Bill, Vol. 1
    (2003)

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  27. I
    Gone With The Wind
    (1939)
    Django Unchained
    (2012)

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  28. I
    A Professional Gun
    (1968)
    Django Unchained
    (2012)

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  29. I
    City On Fire
    (1987)
    Reservoir Dogs
    (1992)

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  30. He got better at it after
    Reservoir Dogs…

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  33. I

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  34. I

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  35. There I am – soaking up
    everything I could

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  36. I got
    chucked out
    after one
    soddin’
    year…

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  39. I

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  40. SEO was a bit different then

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  41. Article marketing

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  42. Spinning

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  43. Link submissions

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  44. It wasn’t creative.

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  45. But things were
    gonna change…

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  47. I started to soak
    that shit up.

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  49. Yeah, a bit shit now…

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  51. I

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  52. I

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  53. Tom Phillips, 1960s…

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  54. …Tom Phillips stole
    the idea from
    William Burroughs…

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  55. …Who stole the
    idea from
    Brion Gysin…

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  56. But Tristan Tzara (poet) had done
    something similar before…
    …And Caleb Whitefoord (political
    satirist) had done something similar
    before…
    …And you can see how this works.

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  57. I

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  58. I

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  59. The best do it. And me…

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  63. I

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  65. I

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  67. I

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  68. This shit makes
    fuckin’ sense now

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  69. It’s all connected

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  70. I

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  72. We still use the same
    principles today

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  73. And we
    still get
    links…

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  74. Couple of examples?

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  79. Some people even
    steal from us…

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  83. View Slide

  84. View Slide

  85. View Slide

  86. View Slide

  87. A day or two
    before a DRINK://

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  88. I got this email…

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  89. V

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  90. DRINK :// friend and
    sponsor messaged him

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  91. “Not original enough…”

    View Slide

  92. This is pretty much the
    talk I pitched…

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  93. …I ain’t fuckin’ bitter

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  94. t
    I love you Pumpkin.
    I love you Honey-Bunny

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  95. I

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  96. Let’s look at good theft
    and bad theft again

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  97. I

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  98. Always be stealin’

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  99. Steal and remix, steal
    and make better

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  100. ‘The worst time
    to look for an
    idea is when you
    need one’
    John Webster
    Creative Director,
    Boase Massimi Pollitt

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  102. And I practice what I preach

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  103. Obviously the fonts for this
    presentation were stolen
    from Tarantino

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  104. Obviously the fonts for this
    presentation were stolen
    from Tarantino

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  105. The non-linear format for
    jumping through time was
    stolen from Pulp Fiction

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  106. Obviously the fonts for this
    presentation were stolen
    from Tarantino

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  107. The Austin Kleon bits were
    stolen from his Ted talk

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  108. Obviously the fonts for this
    presentation were stolen
    from Tarantino

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  109. Which became a
    presentation I gave 5 years
    ago

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  110. Obviously the fonts for this
    presentation were stolen
    from Tarantino

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  111. Which I stole from for
    this presentation

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  112. So it’s the only time I’ve
    sort of done a presentation
    twice. Ever.

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  113. But I took from other places,
    added, improved, upgraded
    and remixed.

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  114. I

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  116. I

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