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Steal Like An Artist: The Quentin Tarantino Remix

Steal Like An Artist: The Quentin Tarantino Remix

Nothing is ever truly original. Nothing.

No matter what you are working on it is always a mash up of what has come before.

This is never truer than when you are working on creative endeavours.

As digital marketers we now have to be more creative than ever.

A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.

Problem is, things change.

Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).

Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).

Before you had to be the one with the most to win.

Now you have to stand out to win (and maybe a bit of having the most).

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Wayne Barker

May 29, 2022
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Transcript

  1. None
  2. None
  3. None
  4. A day or two before a DRINK://

  5. I got this email…

  6. V

  7. DRINK:// friend and sponsor messaged him

  8. “Not original enough…”

  9. This is pretty much the talk I pitched…

  10. …I ain’t fuckin’ bitter

  11. t I love you Pumpkin. I love you Honey-Bunny

  12. All right ramblers, let’s get ramblin’

  13. None
  14. None
  15. None
  16. None
  17. I

  18. I

  19. I

  20. I had of course, seen films before…

  21. …But this film and subsequent Tarantino films lead me down

    paths of pop culture I didn’t know
  22. And films in particular…

  23. …Cos the dude is a fuckin’ thief

  24. 8 1/2 (1963) Pulp Fiction (1994)

  25. I The Flintstones (1961) Pulp Fiction (1994)

  26. I City Of The Living Dead (1980) Kill Bill, Vol.

    1 (2003)
  27. I Gone With The Wind (1939) Django Unchained (2012)

  28. I A Professional Gun (1968) Django Unchained (2012)

  29. I City On Fire (1987) Reservoir Dogs (1992)

  30. He got better at it after Reservoir Dogs…

  31. None
  32. None
  33. I

  34. I

  35. There I am – soaking up everything I could

  36. I got chucked out after one soddin’ year…

  37. None
  38. None
  39. I

  40. SEO was a bit different then

  41. Article marketing

  42. Spinning

  43. Link submissions

  44. It wasn’t creative.

  45. But things were gonna change…

  46. None
  47. I started to soak that shit up.

  48. None
  49. Yeah, a bit shit now…

  50. None
  51. I

  52. I

  53. Tom Phillips, 1960s…

  54. …Tom Phillips stole the idea from William Burroughs…

  55. …Who stole the idea from Brion Gysin…

  56. But Tristan Tzara (poet) had done something similar before… …And

    Caleb Whitefoord (political satirist) had done something similar before… …And you can see how this works.
  57. I

  58. I

  59. The best do it. And me…

  60. None
  61. None
  62. None
  63. I

  64. None
  65. I

  66. None
  67. I

  68. This shit makes fuckin’ sense now

  69. It’s all connected

  70. I

  71. None
  72. We still use the same principles today

  73. And we still get links…

  74. Couple of examples?

  75. None
  76. None
  77. None
  78. None
  79. Some people even steal from us…

  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. A day or two before a DRINK://

  88. I got this email…

  89. V

  90. DRINK :// friend and sponsor messaged him

  91. “Not original enough…”

  92. This is pretty much the talk I pitched…

  93. …I ain’t fuckin’ bitter

  94. t I love you Pumpkin. I love you Honey-Bunny

  95. I

  96. Let’s look at good theft and bad theft again

  97. I

  98. Always be stealin’

  99. Steal and remix, steal and make better

  100. ‘The worst time to look for an idea is when

    you need one’ John Webster Creative Director, Boase Massimi Pollitt
  101. None
  102. And I practice what I preach

  103. Obviously the fonts for this presentation were stolen from Tarantino

  104. Obviously the fonts for this presentation were stolen from Tarantino

  105. The non-linear format for jumping through time was stolen from

    Pulp Fiction
  106. Obviously the fonts for this presentation were stolen from Tarantino

  107. The Austin Kleon bits were stolen from his Ted talk

  108. Obviously the fonts for this presentation were stolen from Tarantino

  109. Which became a presentation I gave 5 years ago

  110. Obviously the fonts for this presentation were stolen from Tarantino

  111. Which I stole from for this presentation

  112. So it’s the only time I’ve sort of done a

    presentation twice. Ever.
  113. But I took from other places, added, improved, upgraded and

    remixed.
  114. I

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  116. I