Steal Like An Artist: The Quentin Tarantino Remix

Nothing is ever truly original. Nothing.

No matter what you are working on it is always a mash up of what has come before.

This is never truer than when you are working on creative endeavours.

As digital marketers we now have to be more creative than ever.

A few years back processes ruled in SEO. Nail processes, scale that bad boy up and off you go. Success could be yours.

Problem is, things change.

Google clamped down. They made examples of people, of businesses. Collateral damage happened. That actually started to enforce what they said they would all along. They just forgot to clamp down for a decade. That stuff worked (still does in some places nudge nudge wink wink).

Collateral damage wasn’t the only by-product of the clamp down. The content marketing deluge happened. The web went from being full of hardly comprehensible spun shit to being full of hardly comprehensible human written shit (who had heard someone tell them that having a blog WAS content marketing).

Before you had to be the one with the most to win.

Now you have to stand out to win (and maybe a bit of having the most).

Transcript

4. A day or two before a DRINK://
5. I got this email…
6. V
7. DRINK:// friend and sponsor messaged him
8. “Not original enough…”
9. This is pretty much the talk I pitched…
10. …I ain’t fuckin’ bitter
11. t I love you Pumpkin. I love you Honey-Bunny
12. All right ramblers, let’s get ramblin’
17. I
18. I
19. I
20. I had of course, seen films before…
21. …But this film and subsequent Tarantino films lead me down paths of pop culture I didn’t know
22. And films in particular…
23. …Cos the dude is a fuckin’ thief
24. 8 1/2 (1963) Pulp Fiction (1994)
25. I The Flintstones (1961) Pulp Fiction (1994)
26. I City Of The Living Dead (1980) Kill Bill, Vol. 1 (2003)
27. I Gone With The Wind (1939) Django Unchained (2012)
28. I A Professional Gun (1968) Django Unchained (2012)
29. I City On Fire (1987) Reservoir Dogs (1992)
30. He got better at it after Reservoir Dogs…
33. I
34. I
35. There I am – soaking up everything I could
36. I got chucked out after one soddin’ year…
39. I
40. SEO was a bit different then
41. Article marketing
42. Spinning
43. Link submissions
44. It wasn’t creative.
45. But things were gonna change…
47. I started to soak that shit up.
49. Yeah, a bit shit now…
51. I
52. I
53. Tom Phillips, 1960s…
54. …Tom Phillips stole the idea from William Burroughs…
55. …Who stole the idea from Brion Gysin…
56. But Tristan Tzara (poet) had done something similar before… …And Caleb Whitefoord (political satirist) had done something similar before… …And you can see how this works.
57. I
58. I
59. The best do it. And me…
63. I
65. I
67. I
68. This shit makes fuckin’ sense now
69. It’s all connected
70. I
72. We still use the same principles today
73. And we still get links…
74. Couple of examples?
79. Some people even steal from us…
87. A day or two before a DRINK://
88. I got this email…
89. V
90. DRINK :// friend and sponsor messaged him
91. “Not original enough…”
92. This is pretty much the talk I pitched…
93. …I ain’t fuckin’ bitter
94. t I love you Pumpkin. I love you Honey-Bunny
95. I
96. Let’s look at good theft and bad theft again
97. I
98. Always be stealin’
99. Steal and remix, steal and make better
100. ‘The worst time to look for an idea is when you need one’ John Webster Creative Director, Boase Massimi Pollitt
102. And I practice what I preach
103. Obviously the fonts for this presentation were stolen from Tarantino
104. Obviously the fonts for this presentation were stolen from Tarantino
105. The non-linear format for jumping through time was stolen from Pulp Fiction
106. Obviously the fonts for this presentation were stolen from Tarantino
107. The Austin Kleon bits were stolen from his Ted talk
108. Obviously the fonts for this presentation were stolen from Tarantino
109. Which became a presentation I gave 5 years ago
110. Obviously the fonts for this presentation were stolen from Tarantino
111. Which I stole from for this presentation
112. So it’s the only time I’ve sort of done a presentation twice. Ever.
113. But I took from other places, added, improved, upgraded and remixed.
114. I
116. I