Marine Tourism: Starting Small But Thinking Big

Outlines particularly Scottish Projects that have used modest investment to grow bigger outcomes. Discussion will be around how these lessons can apply to a wider international market. The presentation also focuses on the Marine Tourism Strategy development (Awakening the Giant) and how they developed their ambitions for growth by pulling together a fairly disparate group of people.

1. - Martin Latimer Blue Sea Consulting LLP Scottish Canals Non-Executive Director www.wcc16.com #WCCSCOTLAND STARTING SMALL, THINKING BIG Marine Tourism as a Catalyst for Regeneration
2. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG Value of marine tourism Maximising the opportunities Global opportunity
3. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – European Market Leisure boating statistics ▪ 70,000km (43,500 mls) of coastline ▪ 6.3 million boats ▪ 4,500 marinas providing 1.75 million berths ▪ 155,000 direct jobs in marine tourism & marine leisure ▪ Generates € 13 billion annually
4. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – Scottish Market Leisure boating statistics ▪ 16,500km (10,250 mls) of coastline, 69% of UK Coastline ▪ 44,500 boats (approximately 10,000 boats over 8m) ▪ 80 small and larger marinas providing around 7,500 berths ▪ 1,450 direct marine tourism & marine leisure jobs (280 companies) ▪ Generates £366m (around 9% of the UK figure)
5. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG - Regeneration QUESTION – IS TOURISM CAPABLE OF BEING A CATALYST FOR REGENERATION (Y or N) What does it mean?
6. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – Tourism
7. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – Marine Industry
8. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG ▪ Campbeltown, Argyll
9. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG
10. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG ▪ Greenock, Inverclyde – James Watt Dock (est 1878)
11. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG ▪ Loch Aline, Sound of Mull - Highlands
12. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG - Strategy So why create a Marine Tourism Strategy?
13. Starting Small, Thinking BIG - Cooperation
14. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG - Delivery
15. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG - Ambitions
16. A Strategic Framework for Scotland’s Marine Tourism Sector Awakening the Giant
17. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – The Vision ▪By 2020 Scotland will be a marine tourism destination of first choice for quality, value for money and memorable experiences ▪By 2020 the value of sailing tourism in Scotland will have been increased from £101m to £145m and the value of the marine tourism sector will have increased from £360 to over £450m
18. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG - Outcomes Insert image
19. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – Next steps Insert image
20. www.wcc16.com #WCCSCOTLAND Starting Small, Thinking BIG – The Result