Ensuring our Past has a Future – Connecting Young People to Parks Canada’s Heritage Places

This presentation provides an overview of Parks Canada’s work in recent years to better connect youth to Canada’s heritage places, and will discuss specific initiatives implemented along Canada’s canals.

The Parks Canada Agency is responsible for protecting and presenting nationally significant examples of Canada’s natural and cultural heritage. Recognizing that today’s youth are tomorrow’s supporters and visitors of Parks Canada places, initiatives have been developed in recent years to increase the connections made with youth. Increasing interaction with younger Canadians and identifying subcategories of youth through specific target market segments are key strategies being used to inform Parks Canada’s efforts.

Transcript

1. 1 Ensuring our Past Has a Future Darlene Upton - Parks Canada
2. 2 168 NATIONAL HISTORIC SITES 46 NATIONAL PARKS 13 of 18 Canada’s WORLD HERITAGE SITES
3. 3 9 canals (625 km) 75 communities >25,000km2 watersheds
4. 4 Canada’s Youth 18-34 year olds now largest segment of the workforce 36% of Canada’s population is under 29
5. 5 “When I was young I only had one thing to play with – it was called outside”
6. 6 Parks Canada Who?
7. 7 Recreational Boating – Who’s Doing it?
8. 8 Planting the seed
9. 9 Get them when they’re young Facts on youth and cultural heritage appreciation
10. 10 Make it an experience – unique accommodation
11. 11 It’s not just about kids
12. 12 Engagement through employment And beyond….
13. 13 Tapping into creative genius
14. 14 Youth Ambassadors https://www.youtube.com/watch?v=QIzca8z-MUc @OMGParksCan
16. 16 Youth Ambassadors https://www.youtube.com/watch?v=QIzca8z-MUc @OMGParksCan
17. 17 @OpUnplugged
18. 18 Connecting with young people in their urban habitat • Zoos • Aquariums • Street Festivals • Public Transportation
20. 20 Virtually Connected
21. 21 Concerts
22. 22 A different kind of picnic
23. 23 From the Seat of a voyageur canoe
24. 24 Bring a buddy and tell your friends
25. 25 The Lock Stop Team
26. 26 Results
27. 27 #What’s trending? Canada’s 150th Birthday in 2017
28. 28 This sample title screen was created with the layout called “TITLE AND PICTURE”. Thank you!