This presentation provides an overview of Parks Canada’s work in recent years to better connect youth to Canada’s heritage places, and will discuss specific initiatives implemented along Canada’s canals.
The Parks Canada Agency is responsible for protecting and presenting nationally significant examples of Canada’s natural and cultural heritage. Recognizing that today’s youth are tomorrow’s supporters and visitors of Parks Canada places, initiatives have been developed in recent years to increase the connections made with youth. Increasing interaction with younger Canadians and identifying subcategories of youth through specific target market segments are key strategies being used to inform Parks Canada’s efforts.
Ensuring our Past Has a
Darlene Upton - Parks Canada
13 of 18
9 canals (625 km) 75
18-34 year olds now largest
segment of the workforce
36% of Canada’s population
is under 29
“When I was young I only had one
thing to play with – it was called
Parks Canada Who?
– Who’s Doing it?
Planting the seed
Get them when they’re young
Facts on youth and cultural heritage appreciation
Make it an experience – unique
It’s not just about kids
Tapping into creative genius
Connecting with young people in
their urban habitat
• Street Festivals
A different kind of picnic
From the Seat of a voyageur canoe
Bring a buddy and tell your friends
Canada’s 150th Birthday in 2017
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