Ensuring our Past has a Future – Connecting Young People to Parks Canada’s Heritage Places

This presentation provides an overview of Parks Canada’s work in recent years to better connect youth to Canada’s heritage places, and will discuss specific initiatives implemented along Canada’s canals.

The Parks Canada Agency is responsible for protecting and presenting nationally significant examples of Canada’s natural and cultural heritage. Recognizing that today’s youth are tomorrow’s supporters and visitors of Parks Canada places, initiatives have been developed in recent years to increase the connections made with youth. Increasing interaction with younger Canadians and identifying subcategories of youth through specific target market segments are key strategies being used to inform Parks Canada’s efforts.

Transcript

1. 1
   Ensuring our Past Has a
   Future
   Darlene Upton - Parks Canada
   

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2. 2
   168
   NATIONAL
   HISTORIC
   SITES
   46
   NATIONAL
   PARKS
   13 of 18
   Canada’s
   WORLD
   HERITAGE
   SITES
   

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3. 3
   9 canals (625 km) 75
   communities
   >25,000km2
   watersheds
   

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4. 4
   Canada’s Youth
   18-34 year olds now largest
   segment of the workforce
   36% of Canada’s population
   is under 29
   

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5. 5
   “When I was young I only had one
   thing to play with – it was called
   outside”
   

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6. 6
   Parks Canada Who?
   

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7. 7
   Recreational Boating
   – Who’s Doing it?
   

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8. 8
   Planting the seed
   

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9. 9
   Get them when they’re young
   Facts on youth and cultural heritage appreciation
   

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10. 10
    Make it an experience – unique
    accommodation
    

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11. 11
    It’s not just about kids
    

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12. 12
    Engagement through
    employment
    And beyond….
    

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13. 13
    Tapping into creative genius
    

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14. 14
    Youth Ambassadors
    https://www.youtube.com/watch?v=QIzca8z-MUc
    @OMGParksCan
    

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16. 16
    Youth Ambassadors
    https://www.youtube.com/watch?v=QIzca8z-MUc
    @OMGParksCan
    

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17. 17
    @OpUnplugged
    

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18. 18
    Connecting with young people in
    their urban habitat
    • Zoos
    • Aquariums
    • Street Festivals
    • Public
    Transportation
    

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20. 20
    Virtually Connected
    

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21. 21
    Concerts
    

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22. 22
    A different kind of picnic
    

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23. 23
    From the Seat of a voyageur canoe
    

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24. 24
    Bring a buddy and tell your friends
    

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25. 25
    The
    Lock
    Stop
    Team
    

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26. 26
    Results
    

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27. 27
    #What’s trending?
    Canada’s 150th Birthday in 2017
    

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28. 28
    This sample title screen was created with the
    layout called “TITLE AND PICTURE”.
    Thank you!
    

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