Mike Hines, Amazon

The Data Behind eSports and Competitive Gaming

(White Nights Conference Prague 2018)
The official conference website — http://wnconf.com

Transcript

1. @MikeFHines MikeFHines THE GROW TH CASE FOR COMPETITIVE GAMING THE NUMB ERS B EHIND THE HYPE MIKE HINES D E V E L O P E R E V A N G E L I S T, A M A Z O N
2. A B O U T Mi ke Hi n e s Amazon Appstore @MikeFHines Founder @ 2 Financial Services Startups Founder @ 2 Software Startups QA Engineer @ Now Software QA Manager, Product Manager @ Microsoft Evangelist @ Amazon.com Mentor @ GameFounders, Dev Bootcamp Games Judge @Casual Connect Indie Prize, White Nights, and Pocket Gamer Very Big Indie Pitch Speaker @ GDC, GDCE, Casual Connect, Pocket Gamer Connects, AnDevCon, White Nights, CES, PAX Dev, etc…
3. WHAT IS COMPETITIVE GAMING? A N D IS IT REAL LY A THIN G ?
4. W H AT I S I T C O M P E T I T I V E G A M I N G Real time competition between two or more players.
5. W H AT I S I T E S P O R T S F R A N C H I S E S The games that made esports big
6. W H AT I S T W I T C H S T R E A M Y O U R G A M E Stream your game, or watch others play your favorite game and learn new tricks Streamer/ Broadcaster Viewer Chat Gameplay Donations
7. W H AT I S I T I N T E R A C T W I T H F A N S Chat with fans of game you’re watching Chat window
8. WHO IS WATCHING? WHO IS PLAYING?
9. S C O P E H O W M A N Y H O U R S D O P E O P L E S P E N D WAT C H I N G … Data courtesy of: The Economist, NCAA, Twitch
10. P L AY E R S / V I E W E R S A S I A - PA C I F I C 51% OF ESPORTS MARKET IN 2017
11. A U D I E N C E E S P O R T S A U D I E N C E G R O W T H
12. R E V E N U E W H E R E I S E S P O RT S G O I N G ?
13. WHO IS INVESTING?
14. M I L L E N N I A L S A N D C O R D C U T T E R S W H Y B R O A D C A S T E R S A R E M O V I N G I N TO G A M E S
15. I T S J U S T G O O D B U S I N E S S W H Y B R O A D C A S T E R S A R E M O V I N G I N TO G A M E S
16. R E V E N U E S P L I T R E V E N U E I S GROWING WITH THE AUDIENCE
17. R E V E N U E R E V E N U E G R O W T H I N A S I A A N D NORTH AMERICA Esports revenue growth will be strongest in the largest gaming markets.
18. DEVELOP FOR BROADCASTING
19. D E V E L O P Include broadcaster portrait frame Allow flexibility for UI element Account for different situational awareness between player and viewer UI FLEXIBILITY
20. D E V E L O P Include broadcaster portrait frame Allow flexibility for UI element Account for different situational awareness between player and viewer UI FLEXIBILITY
21. D E V E L O P Context! USER INTERFACE CONSIDERATIONS TO KEEP IN MIND “What on earth is going on here?” - Viewer
22. D E V E L O P Context! USER INTERFACE CONSIDERATIONS TO KEEP IN MIND “Oh. This is the last game in a best of 7 tournament! I’ll watch this!” - Viewer
23. D E V E L O P N E W R E L AT I O N S H I P W I T H A U D I E N C E Traditional model from game industry Player Game Traditional model from sports industry Player Game Audience
24. D E V E L O P
25. D E V E L O P
26. NEXT STEPS
27. N E X T S T E P S Take advantage of Competitive Gaming as a developer WHAT CAN YOU D O N O W ? Be a part of Twitch Watch and play games on Twitch Empower your community Help your community organize their own tournaments. You can do a lot without ever streaming Promote your players who do stream When developing your game, use a streaming-first lens
28. M O R E I N F O G E T T H E B O O K COMPANION TO THE AMAZON APPSTORE P u b l i s h i n g , p ro m o t i n g a n d m a k i n g m o n e y w i t h y o u r a p p bit.ly/AmazonAppstoreBook
29. THANK YOU! Mike Hines Twitter - @MikeFHines Facebook - /MikeFHines Thank you for attending our event. Please take a moment to complete our survey for a chance to win the grand prize. Get my favorite indie dev docs here: http://bit.ly/MikeHinesDevTools