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Philipp Karstaedt, META Games GmbH

wnconf
March 13, 2019

Philipp Karstaedt, META Games GmbH

Make the Most of Your Publisher!

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

wnconf

March 13, 2019
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  1. MAKING THE MOST OF YOUR PUBLISHER

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  2. Making the most of publishers
    ➢ Intro & Ground Rules
    ➢ Dancing with the devil
    Selecting your publisher and what to ask
    ➢ What to expect when expecting…
    ➢ The publisher lingo
    ➢ Ask your doctor…
    … if your publisher is right for you
    ➢ No choice == choice

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  3. Who am I?
    ➢ Publishing Experience
    ➢ Development Experience
    GM Europe
    Producer / Portfolio
    COO & Co-Founder

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  4. Ground Rules
    ➢ Experience mostly mobile, but applies to all
    platforms
    ➢ Presumes (some) commercial ambitions for
    your game

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  5. Dancing with the devil
    ➢ Does your publisher fit with…
    - Your Game itself
    - Genre of your game
    - Your Audience
    - Your team’s skills

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  6. What to expect…
    ➢ Overall checks
    - Right & Complete Skill Offers
    - Track record
    - Testimonials

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  7. What to expect…
    ➢ Acquisition
    - Marketing Test / Audience Testing
    - Competitor Intelligence
    - Platform Relations

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  8. What to expect…
    ➢ Retention
    - Live Ops Info / Integration
    - Game Design Help
    - Game Testing

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  9. What to expect…
    ➢ Monetization
    - Monetization Design
    - BI Tools
    - Insight & Experience

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  10. Speaking in Publisher Tongues
    ➢ Test, test, test
    ➢ KPI Orientation
    - Even if you are deep into it, accept some
    fundamental aspects of your game could
    change
    ➢ Accept their goals
    - Each pub has two main drivers
    a. Make a profit
    b. See their knowledge respected

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  11. Ask your doctor…
    ➢ F2F Contact
    ➢ Good feels?
    - Reach out to other devs
    ➢ Communication style
    - Never okay to force, to appeal to
    authority, to overawe

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  12. …if a publisher is right for you
    ➢ Get a good deal
    - Review the agreement with a lawyer
    - Push for changes
    - Simulate the implications

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  13. When not to chose…
    ➢ Alternatives
    - Self-Publishing?
    - Consider outsourcing LO functions
    - Consider UA funding options
    ➢ Be realistic!
    - With your skills, your time, your priorities

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  14. Audience
    300M+ MOBA Fans*
    80M+ in NA/EU
    Gameplay Principles
    $75M+ Revenue Last Year**
    7 Years on the Market
    THE FIRST ESPORTS MANAGER GAME ON MOBILE
    Bringing together eSports fans and the most successful manager game on mobile
    *estimated on player and spectator numbers worldwide, all of them own a smartphone;
    ** https://www.bloomberg.com/news/articles/2017-08-14/in-belgrade-yes-belgrade-an-unlikely-path-to-a-tech-hit

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  15. MOBA BATTLE ROYALE
    We don’t do mobile eSports, we do eSports-themed mobile games
    Allowing eSports fans to engage with games around their main passion
    TYCOON GAME
    + +
    +
    FPS
    ESPORTS MANAGER FOR FPS ADVENTURE & PLAYER CAREER SIMULATOR

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  16. The worlds first esports specific fund and company builder, with:
    ➢ €18m Seed Fund, invested into META seed round
    ➢ $125m Venture Fund, invested into META extended seed /
    Series A
    Additionally, we get…
    ➢ Best strategic partnerships
    ➢ Instantaneous knowledge sharing
    ➢ Leverage of shared marketing channels
    BITKRAFT Esports Ventures raises a
    $125M USD venture capital fund
    For Investors Intrigued and Confused
    by Esports, a VC Fund Opens
    BITKRAFT Launches With 18 Million
    Euro To Fund Esports Startups
    BITKRAFT Esports Ventures will
    invest in esports startups
    Access to a wide range of successful esports companies
    Incubation of BITKRAFT esports ventures

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