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Filipp Karmanov, Black Snowflake

March 11, 2019

Filipp Karmanov, Black Snowflake

Hypercasual + Messengers: Love at First Sight?

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com


March 11, 2019

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  1. Hypercasual + Messengers: Love At First Sight? Filipp Karmanov, CEO

    & Founder Black Snowflake Games www.black-snowflake.org
  2. • In gamedev industry since 2007 • HTML5 evangelist since

    2013 • 60+ HTML5 games
  3. Mobile chats/social apps

  4. Facebook Instant Games growth – a huge surge Source: instantintel.co,

  5. Trivia apps caught the viral wave: the goal is to

    share Source: instantintel.co, 25/01/2019
  6. Hypercasual: the golden mean between trivias and “traditional” social games

    Trivias Hypercasual Social “AAA” Virality Big Big Average Launch time Fast Fast Slow Monetization (IAPs/ads) - + + User lifetime Short Average Long
  7. Case study: unifying to promote not a single game but

    an ecosystem
  8. (a word play on Russian “игра” – “game”)

  9. Igrach is: • A fast-growing hypercasual games brand • A

    platform which unifies these games • An API which makes game integration faster
  10. None
  11. Utilizing social platforms’ features to build a community around game(s)

    Dynamic cover of Igrach community on vk.com
  12. Utilizing social platforms’ features to build a community around game(s)

    Custom content (user photo skin) for joining the community Exclusive content for trading (“give 10 candies to a friend to unlock”)
  13. Backend matters

  14. But what about the games?

  15. Launch See result Share Trivia Hypercasual Launch Play Share Repeat

  16. • Short session but many attempts • Something to fight

    for (leaderboards, unlockable content) • Retention mechanics (rewards, notifications) • Encourage to share • Keep it (not very) minimal
  17. Thanks! Any questions? [email protected] fb.com/FilippBSG