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Bastian Bergmann, 12Traits

wnconf
March 14, 2019

Bastian Bergmann, 12Traits

Create Player-Centricity and Drive Player LTV With Psychological Data

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

wnconf

March 14, 2019
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Transcript

  1. FEELING /
    NEED
    YOUR GAME
    APPRAISAL
    APATHY /
    NEGATIVE
    EMOTION
    CANCELLATION
    WHEN YOU DON’T MATCH
    YOUR PLAYER’S NEEDS.

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  2. FEELING /
    NEED
    YOUR GAME
    APPRAISAL
    POSITIVE
    EMOTION
    AMPLIFICATION
    WHEN YOU DO.

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  3. BEHAVIORAL
    “I CAN MASTER IT”
    EMOTIONAL
    “IT REFLECTS ME”
    IT LOOKS AMAZING,
    SO WILL I
    IT MAKES ME FEEL
    SMART
    I CAN TELL STORIES
    ABOUT IT AND MYSELF
    VISCERAL
    “I WANT IT”
    THE DEEPER YOU GO, THE MORE EMOTIONAL
    RESONANCE (ENGAGEMENT)

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  4. CREATE RESONANCE EVERY STEP OF THE WAY
    PSYCHOLOGICAL DATA ACROSS YOUR GAME’S LIFECYCLE
    SOFT
    LAUNCH
    IDEA
    CONCEPTION
    GLOBAL
    LAUNCH
    MAINTAIN &
    CONTRIBUTE
    PORTFOLIO
    STRATEGY
    DAU

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