Bastian Bergmann, 12Traits

Create Player-Centricity and Drive Player LTV With Psychological Data

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

Transcript

9. FEELING / NEED YOUR GAME APPRAISAL APATHY / NEGATIVE EMOTION CANCELLATION WHEN YOU DON’T MATCH YOUR PLAYER’S NEEDS.
10. FEELING / NEED YOUR GAME APPRAISAL POSITIVE EMOTION AMPLIFICATION WHEN YOU DO.
11. BEHAVIORAL “I CAN MASTER IT” EMOTIONAL “IT REFLECTS ME” IT LOOKS AMAZING, SO WILL I IT MAKES ME FEEL SMART I CAN TELL STORIES ABOUT IT AND MYSELF VISCERAL “I WANT IT” THE DEEPER YOU GO, THE MORE EMOTIONAL RESONANCE (ENGAGEMENT)
18. CREATE RESONANCE EVERY STEP OF THE WAY PSYCHOLOGICAL DATA ACROSS YOUR GAME’S LIFECYCLE SOFT LAUNCH IDEA CONCEPTION GLOBAL LAUNCH MAINTAIN & CONTRIBUTE PORTFOLIO STRATEGY DAU