Bastian Bergmann, 12Traits

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March 14, 2019

Bastian Bergmann, 12Traits

Create Player-Centricity and Drive Player LTV With Psychological Data

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

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wnconf

March 14, 2019
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Transcript

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  9. FEELING / NEED YOUR GAME APPRAISAL APATHY / NEGATIVE EMOTION

    CANCELLATION WHEN YOU DON’T MATCH YOUR PLAYER’S NEEDS.
  10. FEELING / NEED YOUR GAME APPRAISAL POSITIVE EMOTION AMPLIFICATION WHEN

    YOU DO.
  11. BEHAVIORAL “I CAN MASTER IT” EMOTIONAL “IT REFLECTS ME” IT

    LOOKS AMAZING, SO WILL I IT MAKES ME FEEL SMART I CAN TELL STORIES ABOUT IT AND MYSELF VISCERAL “I WANT IT” THE DEEPER YOU GO, THE MORE EMOTIONAL RESONANCE (ENGAGEMENT)
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  18. CREATE RESONANCE EVERY STEP OF THE WAY PSYCHOLOGICAL DATA ACROSS

    YOUR GAME’S LIFECYCLE SOFT LAUNCH IDEA CONCEPTION GLOBAL LAUNCH MAINTAIN & CONTRIBUTE PORTFOLIO STRATEGY DAU
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