Kate Minogue, Facebook

Strategic Considerations for Mobile Gaming Engagement Campaigns

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

Transcript

2. Kate Minogue
3. 3 01 Presentation Name 02 03 04
4. 4 4 Source: Adjust, “Unmasking Uninstalls: Three Data Points To Think About,” September 6, 2018. Based on Adjust platform activity only. Broader industry statistics may vary.
5. 5 5 3.8%
6. 6 6 + =
7. 7 7 01
8. 8 8
9. Presentation Name 9 9
10. 10 10 Source: Facebook global data, Oct 2017–Jul 2018. Analysis of aggregated results from 145 conversion lift studies, which contained 240 global mobile gaming engagement campaigns.
11. 11 11
12. 12 12 02
13. 13 13
15. 1 2 3 4 5
16. 16 16
17. 17 17 03
18. 18 18
19. 19 19
20. 20 20 Source: Facebook global data, Oct 2017–Jul 2018. Analysis of aggregated results from 145 conversion lift studies, which contained 240 global mobile gaming engagement campaigns. 2.3x 2x
21. 21 21
22. 22 22
23. 23 23 Presentation Name
25. 25 25 04
26. 26 26
27. 27 27
28. 28 28