Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Kate Minogue, Facebook

wnconf
March 15, 2019

Kate Minogue, Facebook

Strategic Considerations for Mobile Gaming Engagement Campaigns

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

wnconf

March 15, 2019
Tweet

More Decks by wnconf

Other Decks in Business

Transcript

  1. None
  2. Kate Minogue

  3. 3 01 Presentation Name 02 03 04

  4. 4 4 Source: Adjust, “Unmasking Uninstalls: Three Data Points To

    Think About,” September 6, 2018. Based on Adjust platform activity only. Broader industry statistics may vary.
  5. 5 5 3.8%

  6. 6 6 + =

  7. 7 7 01

  8. 8 8

  9. Presentation Name 9 9

  10. 10 10 Source: Facebook global data, Oct 2017–Jul 2018. Analysis

    of aggregated results from 145 conversion lift studies, which contained 240 global mobile gaming engagement campaigns.
  11. 11 11

  12. 12 12 02

  13. 13 13

  14. None
  15. 1 2 3 4 5

  16. 16 16

  17. 17 17 03

  18. 18 18

  19. 19 19

  20. 20 20 Source: Facebook global data, Oct 2017–Jul 2018. Analysis

    of aggregated results from 145 conversion lift studies, which contained 240 global mobile gaming engagement campaigns. 2.3x 2x
  21. 21 21

  22. 22 22

  23. 23 23 Presentation Name

  24. None
  25. 25 25 04

  26. 26 26

  27. 27 27

  28. 28 28

  29. 29