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Kate Minogue, Facebook

wnconf
March 15, 2019

Kate Minogue, Facebook

Strategic Considerations for Mobile Gaming Engagement Campaigns

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

wnconf

March 15, 2019
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  1. Kate Minogue

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    Source: Adjust, “Unmasking Uninstalls: Three Data Points To Think About,” September 6, 2018. Based on
    Adjust platform activity only. Broader industry statistics may vary.

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    Source: Facebook global data, Oct 2017–Jul 2018. Analysis of aggregated results from 145 conversion lift
    studies, which contained 240 global mobile gaming engagement campaigns.

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    Source: Facebook global data, Oct 2017–Jul 2018. Analysis of aggregated results from 145 conversion lift studies, which contained 240 global mobile gaming
    engagement campaigns.
    2.3x 2x

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    Presentation Name

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