Demid Tishin, AllCorrect

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March 14, 2019

Demid Tishin, AllCorrect

Sex, Drugs and Undead, or How to Fail Your Game in Every Possible Market

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

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wnconf

March 14, 2019
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Transcript

  1. Sex, Drugs and Undead or How to Fail Your Game

    in Every Possible Market
  2. Disclaimers • The content of this presentation may be considered

    offensive by some users. • This presentation reflects my personal opinions and experience as a game developer and head of localisation studio. • This is not legal advice.
  3. I’ve got an RPG idea!

  4. Greek gods vs undead ISIS terrorists!

  5. Things to consider for each target territory 1. Will the

    game get an age rating? 2. Will it fit players’ cultural background? 3. Can users play it in full? • Will adaptations affect gameplay? • Do I have resources for any adaptations?
  6. 1. Will it get an age rating?

  7. Nudity • China • Thailand • Islamic countries • …

    https://www.youtube.com/watch?v=Gxg5INjNopo https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4 Japan Middle East USA China
  8. Homosexual relationships • China • Islamic countries • … https://www.youtube.com/watch?v=Gxg5INjNopo

    https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4
  9. Graphic depiction of violence; blood and gore • Japan •

    Germany • China • Thailand • Islamic countries… USA China http://www.dorkly.com/post/85479/5-strange-trends-in-german-video-game-censorship https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4 USA Germany Japan
  10. Extreme violence • Possible for ≈any country

  11. Unconstitutional organisations • Germany • Russia • … http://www.dorkly.com/post/85479/5-strange-trends-in-german-video-game-censorship USA

    Germany USA Germany USA Germany USA
  12. Bones & skulls • China https://www.themarysue.com/wrath-of-the-lich-king-china-censorship/ USA China USA China

    USA China
  13. Gambling • China • Iran • Saudi Arabia • UAE

    • … https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4 USA China
  14. Other bans in Islamic countries Gods

  15. Geopolitical imaginations, state image & boundaries • China • Korea

    • Hong Kong • Taiwan • … China China Korea
  16. Conflicts & history references

  17. Hand gestures (esp. in marketing content) US version Japanese version

    http://www.dorkly.com/post/82508/japan-censorship
  18. 2. Will it fit players’ cultural background?

  19. Perceived discrimination Face-petting game in the Japanese version (removed in

    US) https://www.youtube.com/watch?v=CHRjnTVQ_Ug
  20. Original character Updated character Blackface Perceived discrimination https://www.thegamer.com/samorost-developers-redesign-blackface-compared-chuchel/ https://tvtropes.org/pmwiki/pmwiki.php/Main/Blackface

  21. Perceived discrimination

  22. Proportions of in-game objects

  23. Proactive adaptation of character appearance https://twvideo01.ubm-us.net/o1/vault/gdc2018/presentations/Platonova_Diana_Making_Player_Approved.pdf Japan Japan RoW RoW

  24. Non-core gameplay: collectibles

  25. Non-core gameplay: collectibles Zhuge Liang skin for the Chinese Lunar

    Calendar event
  26. International vs National events 14 February + 14 March!

  27. 3. Can users play the game in full?

  28. IBM UI Expansion guidelines Number of Characters in Text Additional

    Physical Space Required 1 – 10 100% – 200% 11 – 20 80% – 100% 21 – 30 60% – 80% 31 – 50 40% – 60% 51 – 70 31% – 40% > 70 30%
  29. i2 right-to-left support

  30. Market research Content update Localisation engineering Culturalisation audit Game Design

    Localisation Localisation QA Get publisher-ready Loc provider Developer
  31. Greek gods vs undead ISIS terrorists?

  32. Want to get ready for international distribution? Drop me a

    line to receive the full checklist! Demid Tishin www.allcorrectgames.com dtishin@gmail.com