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Demid Tishin, AllCorrect

wnconf
March 14, 2019

Demid Tishin, AllCorrect

Sex, Drugs and Undead, or How to Fail Your Game in Every Possible Market

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

wnconf

March 14, 2019
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Transcript

  1. Sex, Drugs and Undead
    or How to Fail Your Game
    in Every Possible Market

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  2. Disclaimers
    • The content of this presentation may be considered
    offensive by some users.
    • This presentation reflects my personal opinions and
    experience as a game developer and head of
    localisation studio.
    • This is not legal advice.

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  3. I’ve got an RPG idea!

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  4. Greek gods vs undead ISIS terrorists!

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  5. Things to consider for each target territory
    1. Will the game get an age rating?
    2. Will it fit players’ cultural background?
    3. Can users play it in full?
    • Will adaptations affect gameplay?
    • Do I have resources for any adaptations?

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  6. 1. Will it get an age rating?

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  7. Nudity
    • China
    • Thailand
    • Islamic countries
    • …
    https://www.youtube.com/watch?v=Gxg5INjNopo
    https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4
    Japan Middle East
    USA China

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  8. Homosexual relationships
    • China
    • Islamic countries
    • …
    https://www.youtube.com/watch?v=Gxg5INjNopo
    https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4

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  9. Graphic depiction of violence; blood and gore
    • Japan
    • Germany
    • China
    • Thailand
    • Islamic
    countries…
    USA China
    http://www.dorkly.com/post/85479/5-strange-trends-in-german-video-game-censorship
    https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4
    USA Germany
    Japan

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  10. Extreme violence
    • Possible for ≈any country

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  11. Unconstitutional organisations
    • Germany
    • Russia
    • …
    http://www.dorkly.com/post/85479/5-strange-trends-in-german-video-game-censorship
    USA Germany
    USA Germany USA Germany
    USA

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  12. Bones & skulls
    • China
    https://www.themarysue.com/wrath-of-the-lich-king-china-censorship/
    USA China
    USA China USA China

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  13. Gambling
    • China
    • Iran
    • Saudi Arabia
    • UAE
    • …
    https://rainbow6.ubisoft.com/siege/en-us/news/152-337194-16/aesthetic-changes-in-y3s4
    USA China

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  14. Other bans in Islamic countries
    Gods

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  15. Geopolitical imaginations, state image & boundaries
    • China
    • Korea
    • Hong Kong
    • Taiwan
    • …
    China China
    Korea

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  16. Conflicts & history references

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  17. Hand gestures (esp. in marketing content)
    US version Japanese version
    http://www.dorkly.com/post/82508/japan-censorship

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  18. 2. Will it fit players’ cultural
    background?

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  19. Perceived discrimination
    Face-petting game in the Japanese version (removed in US)
    https://www.youtube.com/watch?v=CHRjnTVQ_Ug

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  20. Original character Updated character
    Blackface
    Perceived discrimination
    https://www.thegamer.com/samorost-developers-redesign-blackface-compared-chuchel/
    https://tvtropes.org/pmwiki/pmwiki.php/Main/Blackface

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  21. Perceived discrimination

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  22. Proportions of in-game objects

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  23. Proactive adaptation of character appearance
    https://twvideo01.ubm-us.net/o1/vault/gdc2018/presentations/Platonova_Diana_Making_Player_Approved.pdf
    Japan Japan
    RoW RoW

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  24. Non-core gameplay: collectibles

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  25. Non-core gameplay: collectibles
    Zhuge Liang skin for the Chinese Lunar Calendar event

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  26. International vs National events
    14 February + 14 March!

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  27. 3. Can users play the game in full?

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  28. IBM UI Expansion guidelines
    Number of Characters
    in Text
    Additional Physical Space
    Required
    1 – 10 100% – 200%
    11 – 20 80% – 100%
    21 – 30 60% – 80%
    31 – 50 40% – 60%
    51 – 70 31% – 40%
    > 70 30%

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  29. i2 right-to-left support

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  30. Market research
    Content update
    Localisation engineering
    Culturalisation audit
    Game Design
    Localisation Localisation QA
    Get publisher-ready
    Loc provider
    Developer

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  31. Greek gods vs undead ISIS terrorists?

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  32. Want to get ready for international distribution?
    Drop me a line to receive the full checklist!
    Demid Tishin
    www.allcorrectgames.com
    [email protected]

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