Ruslan Voronetsky, Appodeal

Let's Open Development Office in Minsk and Become Hi-Tech Park Residents Yesterday

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

Transcript

1. Lets open development center in Minsk 
 and become the resident 
 of the High Tech Park «yesterday»
2. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Ruslan Voronetsky General Manager / Appodeal BEFORE Was in charge of business development efforts and corporate services in Colliers International NOW General manager of Appodeal Belarus, operating business processes in CIS region
3. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» On 10 March, 2018, Appodeal’s CEO Pavel Golubev announced his plans to open a development office in Minsk on his Facebook page. Minsk inland county identification 100 developers within one year Gathering the dev team in one place 
 (in the past 50% of the dev team was scattered across different cities) The HTP member The best office space in Minsk Initial Case
4. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Структура команды Юлия Потапович HR Manager Руслан Воронецкий General Manager Галина Токарева HR Director Наталья Жуковская Finance Manager Административная команда офиса была нанята
 из белорусских специалистов за 30 дней Алена Зенькова Office Manager Administrative team structure It took 30 days to hire the team with professionals on the local market
5. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Six months later • Established ourselves as a top company 
 to work for on a local career market • Hired the first-class Belarusian developers (32 job offers made)
 Technologies: Scala, Ruby, Go, Angular, Elixir, Click House, etc. • Made 24 relocation offers for developers, 5 relocation offers for Customer Success specialists, 2 employees moved to Minsk on their own • We rented one of the city’s best office spaces (1000 m2) • Become the resident of the HTP
6. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» How we entered a new market Facebook posts from Appodeal’s CEO, 
 a recognized industry person and influencer Well-coordinated teamwork of HR Managers, Event Managers and PR Manager A series of publications on dev.by, tut.by, the Village: 
 press releases, interview with the CEO, article about 
 the corporate culture at Appodeal, etc. Targeted banner ad campaign on Habr Promotional Video about Minsk (Instagram, Youtube, Facebook) Partnership and engagement at local conferences: RubyConf, DataFest, DevGamm, GoFest Use of local HR expertise
7. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» At the same time Working on legal entity in Belarus Negotiations with banks and leasing companies Choosing corporate law company Working on social benefits package with all contractors Looking for office space in Minsk
8. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Social / relocation package Salary growth
 Family employment assistance
 Personal adaptation plan Paid kindergarten Corporate gym 
 Medical insurance
 Medical services
 Lunches Corporate taxi
 English language courses (Skyeng and tutors 
 for separate groups)
 
 Paid rental apartment 
 Relocation bonus
9. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Our office in Minsk Separate building in the city center Roof-top with nice view on the city Game-zones, massage-room, relax-rooms Cinema on the backyard
10. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Relocation
 process Timing: one summer
 Planned: 37
 Completed: 29 (75%) Team call 
 (discussion) Steps Discussio n 
 with team 
 leads Shortlisting employees 
 for relocation Personal interview with HR Drafting
 Job Offer Approving Job Offer 
 with the current and future Lead and Financial Director Making
 Job Offer Being present at every step 
 of relocation
11. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Policies Relocation Policy Timelapse Social Benefits policy Vacation and Business days policy Onboarding Policy Finance planning policy Workflow 
 and legal policy Facility management policy To be continued
12. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Tracking System HR board • New position and responsibilities, possible changes in corporate structure, new manager
 • Probation period (if there is any)
 • Salary which is appointed/approved by Salary Manager
 • Transfer and living conditions (bonuses, benefits, additional requests)
 • Any other comments What did we consider? Payment Board • Tasks for payments • Payment calendar • Accepted payments Minsk operational Board

13. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» The High Tech Park The resident of the HTP — is a special exterritorial legal status for IT-companies
14. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Roadmap Search for local expert Exploring the list of documents Working on business plan Financial statements 
 (GM/CFO) Technical statements (CTO) Investments plan Finalizing business plan You are the resident Presentation to the HTP board
15. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» The HTP benefits NO: income tax, VAT, customs taxes, offshore tax, inspections Individual income tax - 9% instead of 14% Social contribution - 34% of average salary in Belarus instead of 34% of net salary Tax on dividends - 5% Foreign citizens employment Smart-contract 100 000 USD - saving
16. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Mistakes Terms of preparing all necessary docs, delivery. No salary ranges as we didn’t conduct the employee assessment before the relocation Open channels in Slack 
 where we discussed candidates etc. Financial planning Too positive scenario of the business plan (20% - haircut)
17. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Recommendations Well organized payments calendar
 Confidential salary information and other information connected with budget
 Relocation system (a well-thought relocation package)
 Tracking HR/Amdmin System
 Internal PR/external PR
 Major policies as soon as possible
 Project manager for your new office
18. Lets open the development center in Minsk and become the HTP resident «yesterday» Lets open development center in Minsk
 and become the resident of the HighTechPark «yesterday» Appodeal Minsk Showreel
19. Thank you for watching! Ruslan Voronetsky ruslan.voronetsky@appodeal.com 
 Telegram: RuslanVoronetsky www.appodeal.com