Juan Benitez - Disruption and the Future of Commerce

Juan Benitez is a senior technology leader with nearly 20 years of industry experience in software development and engineering. He is the General Manager at Braintree, a PayPal company, where he leads the Braintree team in delivering a payments platform and service simplifying access to powerful payments solutions. Before joining Braintree, Juan held the position of VP of Search Advertising at Yahoo!. He graduated from Carnegie Mellon University and currently resides in California.

Disruption and the Future of Commerce

PayPal and Braintree are uniquely positioned to enable merchants and consumers to connect whenever and wherever, and with the rise of mobile usage this connection is becoming more and more critical. Juan Benitez will touch on how PayPal and Braintree are working to continue to deliver innovative products that bring merchants and consumers together.

Transcript

1. BENITEZ JUAN 09:00 BRAINTREE MAIN ROOM NEXT WOOCONF2016 DISRUPTION & THE FUTURE OF COMMERCE
2. Disruption and the Future of Commerce >04/7/2016
3. The Past
4. (founded in 1995)
5. Big fundamental/Disruptive shifts in computing are changing how consumers buy.
6. Mobile Time Spent per Adult User per Day with Digital Media, USA, 2008 — 2015 6 5 4 3 2 1 0 2008 2009 2010 2011 2012 2013 2014 2015 Mobile Desktop Other Connected Devices 0.2 0.3 2.2 0.4 0.3 0.3 2.3 2.4 2.6 2.5 0.3 0.3 0.4 2.4 2.4 2.3 0.3 0.3 0.4 0.8 1.6 2.3 2.6 2.8 Hours per Day Source: Kleiner Perkins Caufield & Byers, May 2015 10% is e-Commerce 
 1% is mobile Adults now spend 51% of their time on mobile platforms. $25 trillion in global commerce across stores, devices, and the web.
7. PC • 276M PCs sold in 2015
 • Shared, or used at work
 • Web and web search
 • Over 2B units in use Mobile • 1.4B phones sold in 2015 • Personal • Web, web search, apps, social, location, service integration, prediction, APIs, image recognition, local wireless… • 7.2B mobile devices in use vs. Source: IDC, Jan 2016 / Source: Forbes, May 2015
8. Global First Source: http://www.forbes.com/sites/ellenhuet/2014/12/11/ubers-global-expansion/#5baab6057a7a
9. • Provide easy to use APIs which are available to everyone
 • Great integrations. Great APIs. Great Platforms to Build on Democratize
10. Social messaging platforms are dominating consumers’ attention Source: Pew Research, 2015 Social Networking Use Has Shot Up In The Past Decade 100 75 50 25 0 2006 2008 2010 2012 2014 Internet Users All Adults % of all American adults and internet-using adults who use at least one social networking site Average smartphone user picks up their device 85 times a day - twice as often as they realize.
11. The evolution of context.
12. Desktop Mobile Adds Search: I want X My Newsfeed: my friend is interested in X Messaging: my friend thinks I should buy X Context: we think you want or should check out X
13. The future of commerce
 is contextual.
14. Messaging Is becoming the interface for consumers to connect and transact with each other, and businesses. Transportation Business
15. Buy Buttons 87% of Pinners have purchased something because of Pinterest Social media increased its share 
 of e-commerce referrals nearly 200% between the first quarters of 2014 
 and 2015. Pinterest gets about 2/3 of its referred traffic from mobile browsers. Source: BI Intelligence, June 2015 Source U.S. Mobile Benchmark Report, Adobe Digital Index, 2014 Source: http://www.forbes.com/sites/kathleenchaykowski/2015/10/06/pinterest-adds-new- commerce-partners-doubles-number-of-buyable-pins/#15676e3b5cef
16. Up to 65% of emails are opened on a mobile device Companies using email to nurture leads generate 50% sales leads at 33% lower cost Email Source: US Consumer Device Preference Report, Q4 2013/Source: Hubspot
17. PayPal Commerce Letting consumers buy what they want, when they want, in a few taps.
18. Thank you.