WordPress SEO in 2019 [EN] - Joost De Valk

WordPress SEO in 2019 [EN] - Joost De Valk

WordCamp Athens 2019

Joost is going to describe at his presentation what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

Transcript

  1. WordPress SEO in 2019

  2. Who are we? Yoast, makers of the Yoast SEO plugin,

    amongst other things. 100+ people.
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  4. Where are you from? Wijchen, the Netherlands, mostly.

  5. Who am I? Joost de Valk, founder of Yoast Chief

    Product Officer at Yoast Marketing lead for WordPress.org
  6. Who am I, really? But most of all: - husband

    of Marieke, CEO of Yoast - father of 4 kids - in Athens with my eldest son Tycho :)
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  8. SEO for everyone

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  13. 9 million+ installs of Yoast SEO worldwide

  14. SEO issues we’ve solved

  15. • Technical SEO • Content SEO How do we split

    up SEO?
  16. • Discovery - where is it? • Indexing - what

    is it? • Ranking - how good / important is it? What if we split it up like this:
  17. Discovery

  18. • Direct URL submission • Links • XML Sitemaps •

    API’s Discovery of content:
  19. For us, Discovery is a solved problem.

  20. Indexing

  21. • Content • Meta data • Canonicalization • Rendering Indexing

    of content:
  22. For a basic WordPress site, Indexing is also a solved

    problem.
  23. Ranking

  24. • Quality • Authority / External links • Internal links

    / Site structure • Quality • Quality Ranking of content:
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  26. Your content will be discovered.

  27. Your content will be 
 indexed.

  28. But will you get it 
 ranked?

  29. WordPress SEO in 2019

  30. Rich snippets everywhere

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  32. How does this work?

  33. Heading slide

  34. Heading slide

  35. Heading slide

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  37. As Schema gets more use, it becomes more of a

    requirement for ranking.
  38. In 2019, more types of results will require Schema.

  39. Why??

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  43. Most Schema implementations

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  45. With Yoast SEO:

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  48. Extend it, make it better, or copy it!

  49. But isn’t SEO all about E-

  50. The E-A-T hype EAT stands for: - Expertise - Authority

    - Trustworthiness
  51. The E-A-T hype This isn’t new. Remember rel=author? We did

    this stuff in 2011.
  52. Schema helps EAT Instead of 
 rel=author, 
 we now

    have 
 sameAs:
  53. So what should I do?

  54. What you should do - If you don’t already: start

    using Gutenberg. - Make sure your author profiles are complete. - Write good content. More. Better.
  55. A bit of re-cap

  56. Discovery

  57. Indexing

  58. Ranking

  59. Schema: we’ve solved it

  60. Write good content

  61. 2019 so far rocks.

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