WordPress SEO in 2019 [EN] - Joost De Valk

WordCamp Athens 2019

Joost is going to describe at his presentation what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

Transcript

1. WordPress SEO in 2019
2. Who are we? Yoast, makers of the Yoast SEO plugin, amongst other things. 100+ people.
4. Where are you from? Wijchen, the Netherlands, mostly.
5. Who am I? Joost de Valk, founder of Yoast Chief Product Officer at Yoast Marketing lead for WordPress.org
6. Who am I, really? But most of all: - husband of Marieke, CEO of Yoast - father of 4 kids - in Athens with my eldest son Tycho :)
8. SEO for everyone
13. 9 million+ installs of Yoast SEO worldwide
14. SEO issues we’ve solved
15. • Technical SEO • Content SEO How do we split up SEO?
16. • Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? What if we split it up like this:
17. Discovery
18. • Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:
19. For us, Discovery is a solved problem.
20. Indexing
21. • Content • Meta data • Canonicalization • Rendering Indexing of content:
22. For a basic WordPress site, Indexing is also a solved problem.
23. Ranking
24. • Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:
26. Your content will be discovered.
27. Your content will be 
 indexed.
28. But will you get it 
 ranked?
29. WordPress SEO in 2019
30. Rich snippets everywhere
32. How does this work?
33. Heading slide
34. Heading slide
35. Heading slide
37. As Schema gets more use, it becomes more of a requirement for ranking.
38. In 2019, more types of results will require Schema.
39. Why??
43. Most Schema implementations
45. With Yoast SEO:
48. Extend it, make it better, or copy it!
49. But isn’t SEO all about E-
50. The E-A-T hype EAT stands for: - Expertise - Authority - Trustworthiness
51. The E-A-T hype This isn’t new. Remember rel=author? We did this stuff in 2011.
52. Schema helps EAT Instead of 
 rel=author, 
 we now have 
 sameAs:
53. So what should I do?
54. What you should do - If you don’t already: start using Gutenberg. - Make sure your author profiles are complete. - Write good content. More. Better.
55. A bit of re-cap
56. Discovery
57. Indexing
58. Ranking
59. Schema: we’ve solved it
60. Write good content
61. 2019 so far rocks.