Let The Star Shine A Light On Me

Let The Star Shine A Light On Me
@JAPAN PIO Summit 2019
2019.11.24
Yasushi HARA
Faculty of Economics, Hitotsubashi University, Tokyo, Japan.

Transcript

1. Let The Star Shine A Light On Me Preliminary Analysis on Altmetric and Star Scientists 2019.11.26 FACULTY OF ECONOMICS, HITOTSUBASHI UNIVERSITY YASUSHI HARA YASUSHI.HARA@R.HIT-U.AC.JP JAPAN PIO SUMMIT 2019, Nov 26, Hokkaido University
2. SELF INTRODUCTION: YASUSHI HARA 2002-2009 IT COMPANY EMPLOYEE (Clara Online, Inc.) 2009-2012 JSPS DC1 2012-2014 Research Associate, Institute of Innovation Research, Hitotsubashi University, Tokyo, JAPAN. 2015-2018 Specialist, SciREX Centre, National Graduate for Policy Studies 2018 Michelin Fellow, CEAFJP/EHESS, Paris, France. 2019- Adjunct Associate Professor, Faculty of Economics, Hitotsubashi University, Tokyo, JAPAN.
3. LIFE OF A RESEARCHER
4. CONFERENCE EDUCATION PAPER WORK PATENTING
5. CONFERENCE EDUCATION PAPER WORK PATENTING MEDIA APPEARANCE ADVIERTIZING MARKETALIZATION
6. Research Question/Data Sets/Methods RQ: SOCIAL (MEDIA) ACTIVITIES OF THE SCIENTIST will help the diffusion of research activities? Datasets ◦ Web of Science ◦ Altmetric (API) ◦ Star Scientists (Short/Long) List Methods 1. Determine Highly Cited Paper in certain scientific field by (Short) Star Scientists List, based on Web of Science XML Database. 2. Based on DOI information, made exact matching between Star Scientists List and Altmetric API 3. Observe the correlation of social outcomes (cited by policy papers, altmetric score, facebook posts, tweets) and the number of forward citation measured by WoS.
7. WEB OF SCIENCE Web of Science XML Core Data Data Coverage - 1981->2017 Indicators - Backward/Forward Citation - Author Data - Co-author Data
8. STAR SCIENTIST HYPOTHESIS Based on the hypothesis by (Zucker and Darby 1996). Using ESI (Essential Scientific Indicator) Scientific Field Classification. PICK UP TWO FIELDS; (a.) IMMUNOLOGY (b.) ECONOMICS+BUSINESS SHORT LIST OF STAR LONG LIST OF STAR SCIENTISTS In the field ACCUMULATED NUMBER OF FORWARD CITATIONS NUMBER OF PAPERS/RESEARCHERS
9. ALTMETRICS MEASURE THE IMPACT OF SOCIAL DIFFUSION of The Research. - Twitter/FB Citation - Policy Paper Citation My case; https://www.altmetric.com/det ails/50591343
11. Preliminary Results
12. CASE1; IMMUNOLOGY SKEWED DISTRIBUTION, LESS Correlation between social and academic impacts
13. CASE2; ECONOMICS+BUSINESS SKEWED DISTRIBUTION (AGAIN), RELATIVELY Correlation between social and academic impacts
14. Case2 (Cont.) Twitter/WoS Citation/Publication Year Facebook/WoS Citation/Publication Year
15. SHORT FINDINGS HIGHLY CITED PAPER AND ITS AUTHOR (classified as Star Scientist) has a correlation on SOCIAL IMPACT, measured by Altmetric Score, the number of FB posts, Tweets, Policy Paper citations.
16. AGENDA SETTING (in my view) 1. HOW WE EVALUATE THE (SOCIAL) IMPACT OF RESEARCH? ◦ MEASUREABLES/UNMEASUREBLES ◦ BRANDING ◦ SOCIAL MEDIA AS (EASILY) METRICS ◦ BEYOND “COUNTING THE NUMBER” 2. HOW WE EVALUETE THE ACTIVITY OF URAs FOR EVANGELING THE RESEARCH? 3. HOW we IMPORT the method of MARKETING for research?
17. MARKETING METHOD FOR Academia? https://note.mu/ikedanoriyuki/n/n9d59fea76e5a?creator_urlna me=ikedanoriyuki&fbclid=IwAR0cAdAluvnoJEvCaKBfkwTC- 2EmVLxskya1eMiHhN2QOCsXxK7jTSN1IcA • BEYOND PRs • Press Release is ONLY method for Branding and Marketing? • “Market” Creation • 4A • Awareness • Acceptability • Affordability • Accessibility
18. THANKS YASUSHI.HARA@R.HIT-U.AC.JP
19. ACKNOWLEDGEMENTS FACULTY OF ECONOMICS, HITOTSUBASHI UNIVERSITY ◦ JOINT PROJECT WITH TEIKOKU DATA BANK JST/RISTEX “STAR SCIENTISTS AND INNOVATION IN JAPAN” (PI: Kanetaka Maki/Waseda Univ.) JST/RISTEX “Prediction of social impact and development of policy evaluation method by analysis of "thickness" of research ability” (PI: Amane Koizumi/National Institutes of Natural Sciences)