Gamification Keynote Presentation 2016

If you've heard me speak this year then you'll recognise most of these slides. I've made these available for personal use and as a reference. If you have any questions don't hesitate to get in touch with me at zac@gamificationgeek.com.

Transcript

1. CHANGING THE GAME UNDERSTANDING GAMIFICATION AND MOTIVATIONAL DESIGN Dr Zac Fitz-Walter (@zefcan) 
 zac@gamificationgeek.com | www.gamificationgeek.com
2. CHANGING THE GAME UNDERSTANDING GAMIFICATION AND MOTIVATIONAL DESIGN Just another regular day at the office… Dr Zac Fitz-Walter (@zefcan) 
 zac@gamificationgeek.com | www.gamificationgeek.com
3. Games and Gamification
8. Odenplan, Stockholm, Sweden http://www.thefuntheory.com/piano-staircase
11. The power of play
12. Gamification
13. Gamification
14. 1What is gamification?
15. Gamification is a special word.
16. trends.google.com 2009 2011 2013 2015 Web search interest in gamification
19. Gartner Press Release - 2011 “By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes.”
20. To do list Exercise tracker Social network
21. To do list Exercise tracker Social network
22. Education Code School
23. Events EventMobi
24. Lifestyle Health Month
25. Lifestyle Health Month
26. Charity Make Some Change
27. Sales Nitro for Salesforce
28. Fitness Fitbit
29. Fitness Fitbit
30. Fitness Zombies, Run!
32. Productivity Email Game
34. Productivity Email Game
35. Gamification has become a buzzword
38. “80 Percent of current gamified applications will fail to meet business objectives primarily due to poor design” Gartner Press Release - 2012
39. http://www.redherring.com/internet/gamification-platform-badgeville-raises-25m/
40. Mixed messages?
42. The average gamer?
43. Video games have become mainstream.
44. 68% of Australians play video games. IGEA, 2016
45. 98% of homes with children have computer games. IGEA, 2016
46. 78% of players are aged 18 years or older. IGEA, 2016
47. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
48. 53% male 47% female IGEA, 2016
49. Video games have become big business.
50. The total video game industry value in Australia was $2.46 billion in 2014. Up 20% from the previous year. IGEA, 2016
51. In 2014, the US industry sold over 
 135 million games and generated more than $22 billion in revenue. (More than 2x movie theatre takings for the same year.) ESA, 2016 The Numbers, 2016
52. Video games have become mobile
53. Mobile phones are used to play games in 66% of game households, tablet computers in 55% IGEA, 2016
54. We spend a lot of time playing games.
55. Australians spend on average 88 minutes a day playing games. IGEA, 2016
56. World of Warcraft
57. If games are so engaging...
58. …can we design gamification that can be engaging as well?
59. 2Let’s talk about 
 motivation.
60. Let’s play a game...
61. What do these have in common?
62. Social Swarm
63. Sales Nitro for Salesforce
64. Events EventMobi
65. Fitness Fitbit
66. What do these have in common?
67. •Points •Badges •Leaderboards •Levels
68. Gamification Blueprint
69. •Points •Badges •Leaderboards •Levels
72. •Points •Badges •Leaderboards •Levels = Rewards }
73. Behaviour + Rewards = Fun!
74. progresswars.com
75. Extrinsic Motivation
78. FIRED!
79. Extrinsic Motivation
82. Extrinsic Motivation
83. Intrinsic Motivation
85. So what makes a game intrinsically motivating to play?
86. Autonomy Competence Relatedness
87. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/
88. Autonomy Competence Relatedness
89. Autonomy Competence Relatedness
90. Autonomy Competence Relatedness
91. Autonomy Competence Relatedness
92. Flow Theory
94. Concentration Action and awareness Self-consciousness Control or agency Distortion of time Intrinsically rewarding
95. A clear goal Clear progress Clear Feedback Challenge and skill
96. These are important factors to consider when designing games.
97. These are important factors to consider when designing gamification.
98. 3Changing the game.
99. `
101. Games and Gamification
103. Does a problem with motivation exist?
105. Autonomy Competence Relatedness
106. Autonomy Competence Relatedness
107. LinkedIn – Shows all the steps you can take to improve your profile completeness and how much each will move the completion meter.
109. Autonomy Competence Relatedness
110. A clear goal Clear progress Feedback Challenge and skill
111. Productivity Playvox
113. Education Virtual Refractor
114. Education Virtual Refractor
115. Education Plant Doctor
116. Education GamiCAD
117. Autonomy Competence Relatedness
120. Sign in Password Username Start!
121. Who is this? Zac Jimmy Tony Tyson I don’t know…
122. Correct! It’s Zac. Continue Zac is gamification and user experience consultant. He enjoys playing board games.
 zac@gamificationgeek.com
125. Can we use rewards?
128. Games and Gamification
129. Interested in more?
130. www.danpink.com/drive/
131. http://www.alfiekohn.org/punished-rewards/
132. http://www.drjasonfox.com/shop
133. For more information, videos, resources and more visit: http://gamificationgeek.com Gamification Geek Dr Zac Fitz-Walter (@zefcan) 
 zac@gamificationgeek.com | www.gamificationgeek.com