Beer Blogger & Writer Reports

Joan Birraire www.birraire.com (Spain) - Barcelona Beer Festival
Karl van Malderen www.bapas.be (Belgium) - Bapas Beer Pairing
Sarah Finney www.5minfinney.com (Ireland) - Video Blogging
Wayne Dunne www.irishbeersnob.com (Ireland) - Podcasting
Dr. Jacopo Mazzeo www.beerwithoutfrontiers.com (United Kingdom) - Globalization and the "Craft Beer Revolution"

Transcript

2. Barcelona Beer Fes,val The enjoyment of a yearly challenge Birraire.com European Beer Bloggers Conference 2016 Joan Villar-i-Mar, Birraire – Beer Blog Amsterdam – August 20th 2016
3. Barcelona Beer Fes,val An execu>ve introduc>on Since 2012, the Barcelona Beer Fes,val -BBF- has been one of the many players commited to make Barcelona one of the most exci,ng places in Europe where one can drink beer. !  Barcelona Beer Fes,val celebrates its first edi>on in March 2012, inspired by CAMRA Fes,vals (we get the beer, our staff pulls it). !  The first edi>on turns out to be 5 ,mes bigger than expected. Barcelona is thirsty of good beer. !  The main goals of the fes,val were, and s>ll are: " Dissemina>on of the craL beer culture throughout the community of beer drinkers (i.e. from plain consumers to beer geeks). " To accompany the local beer scene in its growth and promo>on. !  We have had an increasingly diverse public, up to 30.000 thousand assistants on the last two edi>ons. Our efforts aim to make them all feel part of the Fes,val. !  We have always looked for meaningful, special loca,ons for our Fes>val. But we have reached the roof of our venues, and there is s,ll many thirsty people out there! !  The organisa,on team is a very small one. Dedica>on is high, but the “job” is a very sa>sfying one: year aSer year we have to reinvent ourselves and keep a close track of the industry trends. 1
4. It is not a maQer of number of taps anymore. For BBF to keep being relevant, the strategic planning made during each post-fes,val period is key for the success of the next edi,on. Barcelona Beer Fes,val Understanding our work 89 16 2 26 9 37 1 65 0 35% 11% Number of craL beer taps* in Barcelona during the BBF Weekend * Taps in beer-focused bars + BBF. Barcelona BBF % BBF vs Total 2
5. •  Stands and presenta,ons for suppliers. •  Technical lectures for brewers and homebrewers. •  Networking events for all professionals. •  Lectures with key industry players. •  Pairing workshops, special tas,ngs. •  Beer culture presenta,ons. Barcelona Beer Fes,val Growth levers Parallel Ac,vi,es Professional focus •  Collabora,on brews with interna,onal brewers (i.e. Mikkeller, Evil Twin, Naparbier, S,llwater). •  Special edi,ons by na,onal brewers. •  Rare and exo,c beers from all around. •  Twinning with other interna,onal fes,vals. •  Exchange of views, ideas and culture. •  Own stand to showcase beers from an area. “Twin Fes,vals” Exci,ng new beers 3
6. Joan Villar-i-Mar\ birraire@gmail.com See you in Barcelona! facebook.com/blog.birraire twiQer.com/birraire instagram.com/birraire 6
10. The ‘ABC’ of BEERPAIRING When “beer & food” are combined in a correct manner an added value is created for the end consumer. When ‘beer & food’ enhance each other, then we talk about beerpairing. At Bapas the focus is on the beer. Our expert panel and the consumer are the jury! A = Associating B = Bridge C = Contrasting Bridge Food Associating with flavour, aroma & texture Contrasting completing with, flavour, aroma & texture Beer
11. Assessment Screen the market in your country and select 3 quality beers Analyze the flavor and aroma profile of the beers in depth Create great and smart content Social media planning = how, what and when to share content
12. Get in the DNA off the beer Great & smart content ….. 1.  Informs 2.  Converts 3.  Learns A passport "  The beer passport "  The brewer passport
13. Steps to take 1.  Screen European market & contact 2.  Analyze 3.  Gathering of the Information info@bapas.be 4.  Internal quality control 5.  Content development •  Recipe •  Passport •  Article •  Book 6.  Graphic design 7.  Cross border sharing 8.  Social media campaign - publish, blog or vlog
14. #bapas #bapastv #beerpassport #beerpairing #beerpairinguniversity PUBLICATIONS
16. 5 Minutes of Finney
17. From blogging to vlogging…
18. Vlogging made easy… •  Keep it short & entertaining •  Quality of picture & sound •  Passion creates good content •  Take >me to edit your videos •  Catchy >tle & descrip>on •  Good cover photos
20. Take a Risk From small scale home brew to beer fes>val floor all the way to pub tap!
21. Any Questions?!
23. A S I M P L E G U I D E T O P O D C A S T I N G W A Y N E D U N N E O F I R I S H B E E R S N O B . C O M
24. T H E B E A U T Y O F P O D C A S T I N G •  You choose your content! •  Can be solo, duo, a group, whatever you want •  Engage your readers with different content to your written material
25. I T ’ S A L O T E A S I E R T H A N Y O U T H I N K •  What equipment do you need? •  What software do you use? •  How do you get it online?
26. It’s your podcast, so talk about what you want to talk about
27. Any questions?
28. T H A N K Y O U F O R Y O U R T I M E C H E E R S
30. Global Beer Styles Jacopo Mazzeo www.beerwithoutfrontiers.com Twitter @jacopo_mazzeo Instagram @jacopo.mazzeo Facebook @beerwithouthfrontiers
31. Style = a convention Beer style = helps the brewer to develop a recipe, helps the consumer to make a choice Experiment ≠ style
32. Questions? Jacopo Mazzeo www.beerwithoutfrontiers.com Twitter @jacopo_mazzeo Instagram @jacopo.mazzeo Facebook @beerwithouthfrontiers