Best Practices for Brewery Guilds and Tourism Organizations - NY

Transcript

1. Best Practices for Brewery Guilds and Tourism Organizations Paul Leone, Executive Director New York State Brewers Association
2. 2015 NEW YORK STATE CRAFT BEER Economic Impact FULL-TIME EQUIVLENT JOBS 11,366 11,366 OPERATING BREWERIES *Ranks 5th in the US 245 245 SOURCE: Stonebridge Research Group, LLC ©2015 DESIGN: A3 Design, Inc. www.a3-design.com @NYSBrewersAssociation – #THINKNYDRINKNY /newyorkcraftbeer www.NewYorkCraftBeer.com MILLION 3.66 3.66 BREWERY VISTS BARRELS PRODUCED MILLION $554 $554 WAGES PAID $525 $525 $810 $810 MILLION STATE & LOCAL TAXES PAID MILLION $277 $277 BREWERY REVENUE BILLION $4 $4 TOTAL IMPACT CRAFT BEER TOURISM MILLION *Ranks 4th in the US *Ranks 7th in the US MILLION 1.1 1.1 Economic Impact #s Matter! - Can be pricey - Can be labor intensive - TOTALLY worth it!
5. Websites – Guild Perspective Web Mobile Split audience!
6. Statewide Programs Incentive and grant programs
7. 'UL^`VYRJYHM[ILLY [OPUR5@KYPUR5@ The $250,000 Campaign
9. The Strategy
10. Social Media Influencers
11. New York State Beer The Musical
12. Collaborate and Celebrate!
13. Beer Festivals…oh no not another one!
14. 3 Seats each year 2016 – West Central, Capital, Hudson 2017 – Northeast, Central, Long Island 2018 – E-Central, Western, NYC 2 At-Large seats added with a 1 and 2 year term 1. Western – Ethan Cox 2. W Central – Chris Spinelli 3. Central – David Katleski 4. E Central – Fred Matt 5. NE – Chris Ericson 6. Capital – Kevin Mullen 7. Hudson – Nikki Cavanaugh 8. NYC – Robin Ottaway 9. LI – Rich Vandenburgh 10. At Large – Hutch Kugeman 11. At-Large – Kristen Lyons * Meets 4 times per year 1st Great New York State Brewers Competition and Governors Cup State Fair Recognition *Over 1.2 million people in 2 weeks July 2017 Competition Gold, Silver, Bronze Medals Governors Cup Brewery of the Year award
16. Marketing - 13 Part TV Series - Funded by ESD Grant - NYSBA gets all footage
17. Distributor Partnerships
18. Enthusiast Program
19. Paul Leone, Executive Director New York State Brewers Association Questions?