BMTC18: Marketing: Advanced Social Media Marketing

Social media has been the rage for 10 years yet is still going strong both with consumers and with marketers. However, social media marketing always changes, both in terms of which platforms are hot and hot to maximize your investment. We’ll hear what is new with social media marketing, with a specific emphasis on the beer industry and on advanced techniques. Presenters: Kevin Mardorf, Tabitha Tice

Transcript

1. Tabitha Tice A&S Brewing Collaborative Marketing & Communications Specialist Burlington, Vermont
3. Agenda • Top Digital & Social Media Trends for 2018 • Declining Consumer Trust • Declining Organic Reach • Social ROI • Mobile & Video • How to Respond
4. Declining Consumer Trust 1 2 3 4
5. Declining Consumer Trust …say they always like to seek an expert opinion before purchasing products and services …say they are easily swayed by other people's opinions Source: https://www.globalwebindex.net/reports/brand-discovery-report Q3-2017 1 2 3 4
6. How to Respond? Customer Communities Online Advocates and Ambassadors 1 2 3 4
7. Declining Organic Reach 1 2 3 4
8. Declining Organic Reach “meaningful interactions” “should prompt conversations” “time well spent” 1 2 3 4 Source: https://blog.hootsuite.com/facebook-algorithm-change-2018/
9. How to Respond? Pay to Play 1 2 3 4
10. How to Respond? Audience Engagement 1. Likes, Comments, Shares 2. Timeliness 3. Frequency 4. Genre of Content 5. Time Spent on Post 1 2 3 4 Source: https://later.com/blog/instagram-algorithm/ @zachking
11. Social ROI 1 2 3 4
12. How to Respond? 1. Define 2. Measure 3. Report 1 2 3 4
13. Mobile & Video 1 2 3 4 Source: www.globalwebindex.net FLAGSHIP REPORT Q3 2017 of Facebook users have watched a video on the social network.
14. How to Respond? 1 2 3 4
15. Key Takeaways Trend Ways to Respond Declining Consumer Trust • Facebook GROUPS • Employee Advocacy • Micro Influencers & Ambassadors Declining Organic Reach • Ads & Boosted Posts • Audience Engagement Social ROI • Define your business priorities • Measure relevant insights • Report Mobile & Video • Choose video that works for YOU • Instagram Stories, In-Stream, Live