BMTC19: Maximizing Your Digital Marketing Hopportunuties

Sponsored Presentation: Maximizing Your Digital Marketing Hopportunuties – Samantha Cuellar, Marketing Specialist of Rockhouse Partners & Etix: Brew a digital marketing plan that works for you. Collect and capitalize on your customer data to maximize ticket sales in every phase of the sales cycle. Whether you’re a brewery offering tours or whether you’re managing a beer festival, you will learn new digital marketing techniques that will take your marketing strategy to the next level.

Transcript

1. MAXIMIZING YOUR DIGITAL MARKETING HOPPORTUNITIES SAMANTHA CUELLAR
2. EVOLUTION OF TICKETING
3. “RYE” ONLINE TICKETING?
4. LOWER RISK ADVANCE CASH LINE MANAGEMENT ONLINE TICKETING DATA
5. EVOLUTION OF MARKETING TRADITIONAL > BLOGGING > DIGITAL MARKETING
6. more than 50% of smartphone users grab their phone immediately after waking up. smartphone conversion rates are up 64% compared to desktop conversion rates.
7. EMAIL ADDRESS PHONE NUMBER ZIP CODES REFERRAL SOURCES PURCHASE HISTORY PIXEL DATA
8. EMAIL BLASTS CONTESTS DIGITAL ADS SOCIAL MEDIA
9. THE EVENT LIFE CYCLE
10. ANNOUNCE PRESALE ONSALE MAINTENANCE CLOSE
11. ANNOUNCE CREATE “BOOZE” GATHER DATA SEND INFO
12. PRESALE BUILD FOMO ADV. SALES CREATE CULTURE
13. ONSALE SELL SELL SELL INCREASE SPEND RETARGET
14. MAINTENANCE CAPTURE DATA STAY ACTIVE DON’T WASTE DOLLARS
15. CLOSE RETARGET INCREASE SPEND SELL SELL SELL
16. TAKEAWAYS EVENT MARKETING ≄ TRADITIONAL ECOMMERCE EVENT LIFE CYCLE IS REAL ALIGN GOALS W/ ORGANIC CONSUMER RESPONSE
17. 1 2 3 DIGITAL ADVERTISING TIME-SENSITIVE DIGITAL SALES CYCLE POWERED DIGITAL
18. QUESTIONS? SAMANTHA CUELLAR samantha@rockhousepartners.com CHAT WITH US AT OUR TRADESHOW TABLE