Professionalizing Your Video

We all know video is supposed to be queen of content and within the last few years this seems to have happened in the food world. But while once a homemade video shot and edited on your cell phone would be sufficient, now brands and many viewers are demanding more professional work. Yvette Marquez-Sharpnack of Muy Bueno Cookbook will walk us through finding, hiring, and working with a videographer; using virtual assistants to cook and record your recipes for you; and pitching videos to brands to recoup your investment.

Transcript

1. Professionalizing Your Video @muybuenocooking
2. Food Blogger / Cookbook Author •MuyBuenoCookbook.com •Emmy-winning producer and writer •On-camera host •Recipe developer •Author of two cookbooks, “Muy Bueno” and “Latin Twist” Yvette Marquez @muybuenocooking 2
3. Experience • Produce recipe, lifestyle, and on-camera videos: • The Home Depot • TABASCO • Kroger • Avocados from Mexico • C&H/Domino Sugar • Land O’Lakes • California Strawberries • Recent collaborations: • Coca-Cola commercial in partnership with Food Network • Herdez and the Disney•Pixar movie, Coco 3
4. Where to start • Find, hire, and work with a videographer • Work with virtual assistants to cook and film your recipes for you • Pitch videos to brands to recoup your investment 4
5. Find a local videographer Ask for recommendations • Ask local food blogger friends • Research local wedding videographers • Art school students Investment • $150/hour plus $75/hour editing • $1,000 5
6. Virtual assistants Investment • $300 6 Ask for recommendations • Ask food blogger friends • Facebook group: Food blogger virtual assistants • I am taking requests – my team can virtually film your videos for you
7. Pitch videos Pitch your ideas • Pitch videos to brands to recoup your investment Income • Media kit / rate sheet • YouTube income • Ad network income 7
8. Types of videos • Lifestyle • On-camera • Collaboration • Artsy • Family • How-to • Recipe • Cell phone 8
9. Lifestyle videos Capture traditions 9
10. Lifestyle videos (5-8 minutes) Investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • (recommend pond5) • Tamalada (tamal-making party) • How to make cascarones (confetti-filled Easter eggs) • Day of the Dead celebration – Emmy-winning video Examples 10
12. Lifestyle videos Recoup investment • Grilled avocados (sponsored by Avocados from Mexico) • Empanada and sopes party (sponsored by Crisco) • Football tailgate (sponsored by King Soopers) • Taquiza (sponsored by TABASCO) Examples • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music 12
13. On-camera hosting (3-5 minutes) Recoup investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Alfajores (sponsored by Crisco) • Cocktail campaign (sponsored by Kroger) • Garbage disposal (sponsored by The Home Depot) Examples 13
14. Collaborate on videos Split investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Bake it Forward for No Kid Hungry (donated) • Cocktails & appetizers (sponsored by TABASCO) • Cocktail & appetizers (sponsored by CA Strawberries) Examples 14
15. Artsy videos Investment • Videographer / editing • Hair and makeup – NONE (nails) • Clothing / costumes - NONE • Décor – Easier styling vs whole picture • Supplies (Food) • Music • Capirotada (animated / stop motion) • Café de olla (stop motion) Examples 15
16. Film your family Investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Homemade flour tortillas (filmed my mother) • Rice pudding (host style with my mom) Examples 16
17. How-to-videos Investment • Videographer / editing • Hair and makeup – (on / off camera) • Clothing / costumes - (on / off camera) • Décor – Easier styling vs whole picture • Supplies (Food) • Music • How to peel a banana • How to de-seed a pomegranate • How to make melon balls Examples 17
18. Recipe videos – top down videos • Shrimp tacos (sponsored by Kroger) • Sugar skulls (sponsored by Kroger) • Caldo de pollo (popular video filmed by a VA) Examples • Videographer / editing • Hair and makeup – NONE (nails) • Clothing / costumes - NONE • Décor – Easier styling vs whole picture • Supplies (Food) • Music Recoup investment 18
20. Cell phone videos Investment • Videographer / Editing • Music • Farm tour (sponsored by American Farmland) Examples 20
22. Summary • What videos do you want to capture? • What is your budget? • Where do you plan to share videos? • Has anyone here hired a professional videographer? How did it go? • Who films their own videos? 22
23. Thank You Yvette Marquez-Sharpnack @muybuenocooking 23 Muybuenocookbook.com