Careers in the Field of Web Design

This is a slide deck from a presentation I gave to some high school web design students to get them excited about working in the field of the web. Please excuse any exaggerations or inaccuracies as an effort to get students engaged in the field.

Transcript

1. Making Web Sites And how people make careers doing it. 1
2. Zac Gordon - Careers Making Web Sites - Clarksburg High School 2 About me Hi, I’m Zac Gordon. I’m a business owner, educator, designer, developer, blogger, and many other awesome things. You can contact me at Twitter @zgordon Web zacgordon.com
3. Zac Gordon - Careers Making Web Sites - Clarksburg High School 3 Today We’re gonna talk about how the pros make web sites, careers based around the web, and what possible jobs would best suit you and your skills. Not all web designers are nerds
4. 4 1 Find a Client
5. Zac Gordon - Careers Making Web Sites - Clarksburg High School 5 Sales Team, Account Manager Job Description Find clients, sell them your web services. Account Managers stay the contact person to a client throughout the web site building process. Day to Day Tasks Phone calls, emails, meetings, travel Deliverables New clients, needs from clients, feedback from clients Annual Salary 40,000 - 80,000 Find a Client A good sales person can sell anything
6. Zac Gordon - Careers Making Web Sites - Clarksburg High School 6 Sales, Account Manager 0 25 50 75 100 Skills People Person Comfortable with Money Trustworthy Social Networker Straight Talker
7. 7 2 Oversee Everything
8. Zac Gordon - Careers Making Web Sites - Clarksburg High School 8 Project Manager Job Description Make sure everyone meets the deadlines and the everything goes as planned. Day to Day Tasks Emails, scheduling, following up with people, meetings Deliverables Calendars, To Dos, Gantt Charts, Expense Reports Annual Salary 40,000 - 150,000 Oversee Everything Everyone asks for a strong project manager, but when they get her they don’t want her.
9. Zac Gordon - Careers Making Web Sites - Clarksburg High School 9 Project Manager 0 25 50 75 100 Skills People Person Organized Inspiring Tech Savy Quick Learner
10. 10 3 Plan the Experience
11. Zac Gordon - Careers Making Web Sites - Clarksburg High School 11 User Experience Designer Interaction Design Job Description Think through and visualize every part of how a user will interact with the web site or web app. Day to Day Tasks Talking, sketching, wireframing, prototyping, meetings Day to Day Tasks Interaction maps, wireframes, prototypes Annual Salary 80,000 - 120,000 Plan the Experience If we want users to like our web site, we should design it like a likeable person
12. Zac Gordon - Careers Making Web Sites - Clarksburg High School 12 UX Designer 0 25 50 75 100 Skills Problem Solver Artistic Organized Tech Savy Good in Groups
13. 13 4 Design It
14. Zac Gordon - Careers Making Web Sites - Clarksburg High School 14 Graphic Designer Job Description Design high resolution mockups and comps of what the web site or application will look like. Day to Day Tasks Draw, design, meetings, revise Deliverables Moodboards, mockups, comps Annual Salary 30,000 - 120,000 Design It Good design is obvious, Great design is transparent.
15. Zac Gordon - Careers Making Web Sites - Clarksburg High School 15 Graphic Designer 0 25 50 75 100 Skills Problem Solver Artistic Visual Thinker Code Savy Can Take Feedback
16. 16 5 Build the Site
17. Zac Gordon - Careers Making Web Sites - Clarksburg High School 17 Front-End Developer Job Description Take comps from the graphic designer and code them into working web pages. Day to Day Tasks CSS/HTML, Photoshop slicing, JavaScript interaction, meetings, reviews, design Deliverables Working web pages Annual Salary 30,000 - 180,000 Build the Site Web designers do it with <style>
18. Zac Gordon - Careers Making Web Sites - Clarksburg High School 18 Front-End Developer 0 25 50 75 100 Skills Artistic HTML/CSS Savy JavaScript Programmer
19. 19 6 Code the Functionality
20. Zac Gordon - Careers Making Web Sites - Clarksburg High School 20 Code the Functionality Web Developer Job Description Program the functionality and features that make the web sites work and able to be easily updated. Day to Day Tasks Plan, program, make template dynamic Deliverables CMS, applications, working web sites Annual Salary 60,000 - 180,000 First solve the problem, then code the functionality
21. Zac Gordon - Careers Making Web Sites - Clarksburg High School 21 Web Developer 0 25 50 75 100 Skills Problem Solver Artistic Programming Background Code Savy Good in Groups
22. 22 7 Launch the Site
23. Zac Gordon - Careers Making Web Sites - Clarksburg High School 23 Launch the Site Network Administrator Job Description Manage the computers (servers) that host the web sites. Day to Day Tasks Manage the matrix, support web developers Deliverables New servers, stable servers, data migration Annual Salary 50,000 - 180,000 First solve the problem, then code the functionality
24. Zac Gordon - Careers Making Web Sites - Clarksburg High School 24 Network Administrator 0 22.5 45 67.5 90 Skills Problem Solver Artistic Programming Background Code Savy Good in Groups
25. 25 8 Grow the Site
26. Zac Gordon - Careers Making Web Sites - Clarksburg High School 26 SEO Expert Social Networking Expert Job Description Analyze traffic to and from the site, plan campaigns to increase traffic, interact with customers via social networking. Day to Day Tasks Track Google Analytics, Tweet, Use Facebook Deliverables Social networking strategies, increase in traffic Annual Salary 60,000 - 160,000 Grow the Site Yes, you can make a career just using Facebook
27. Zac Gordon - Careers Making Web Sites - Clarksburg High School 27 SEO, Social Network Expert 0 25 50 75 100 Skills People Person Techinical Skills Twitter Facebook Writing Skills
28. 28 * Do it all yourself
29. Zac Gordon - Careers Making Web Sites - Clarksburg High School 29 Student Freelancer Job Description Find clients, build them web sites, sell them hosting. Day to Day Tasks Talk to clients, design, code, deliver, manage social networks Deliverables Working web sites, active social networks Hourly Rate $20+ Do it all yourself
30. Zac Gordon - Careers Making Web Sites - Clarksburg High School 30 Student Freelancer 0 25 50 75 100 Skills People Person Artistic Code Skills Self Learner Business Person
31. 31 Thanks! http://zacgordon.com http://twitter.com/zgordon http://facebook.com/zacgordon