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User Centered Design — 18F Demo Day, 9 May 2014

User Centered Design — 18F Demo Day, 9 May 2014

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18F at GSA

May 09, 2014
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  1. Toward a more perfect, user-centered government Hillary Hartley // @hillary

    We the People
  2. “User-Centered Design”

  3. User-Centered Design (UCD) is the process of designing a tool,

    such as a website’s or application’s user interface, from the perspective of how it will be understood and used by a human user. Rather than requiring users to adapt their attitudes and behaviors in order to learn and use a system, a system can be designed to support its intended users’ existing beliefs, attitudes, and behaviors as they relate to the tasks that the system is being designed to support. The result of employing UCD to a system design is a product that offers a more efficient, satisfying, and user-friendly experience for the user, which is likely to increase sales and customer loyalty. http://www.usabilityfirst.com/about-usability/introduction-to-user-centered-design/
  4. Lorem ipsum dolor sit amet, ullum libris minimum vix an,

    ea sit ornatus volumus adipiscing. Ex sea primis dolorem. Wisi verterem id nam. Id est phaedrum accusata qualisque, eu vix erant laoreet mediocrem. • Integer feugiat mauris luctus congue convallis. • Cras a urna eleifend, hendrerit orci sit amet, aliquam dui. • Vivamus scelerisque libero a hendrerit eleifend. • Ut varius dolor non orci tempus, malesuada viverra lacus tincidunt. • Fusce quis sem ut est lobortis porta. • Maecenas sollicitudin tortor ut mauris laoreet, gravida bibendum ipsum pretium. User Centered Design
  5. Audience. Empathy. Analytics.

  6. Audience. Diverse group, sitting in a large auditorium. Empathy. Analytics.

  7. Audience. Diverse group, sitting in a large auditorium. Empathy. Squinting

    at the screen, possibly taking notes. Analytics.
  8. Audience. Diverse group, sitting in a large auditorium. Empathy. Squinting

    at the screen, possibly taking notes. Analytics. Are people yawning? Looking at their phone?
  9. Designing for the web is not so different.

  10. *user needs not government needs Start with needs* Shamelessly stolen

    from GOV.UK (https://www.gov.uk/design-principles)
  11. Audience. Personas. User research. Empathy. Access anywhere. Do people want

    it? Analytics. Improve based on feedback, traffic, & search data.
  12. Audience. Personas. User research. Empathy. Access anywhere. Do people want

    it? Analytics. Improve based on feedback, traffic, & search data.
  13. Listen.

  14. @hillary hillary.hartley@gsa.gov Thank you!