ADDC 2017: Diego Jiménez, Fran Sevillano: The world in your hands: re-imagining mobile travel

ADDC 2017: Diego Jiménez, Fran Sevillano: The world in your hands: re-imagining mobile travel

How a tiny remote team shifted the mobile strategy of Lonely Planet to build the most beloved travel companion

More about the talk, authors & slides: https://addconf.com/talks/17/
Read about the conference: https://addconf.com

Transcript

  1. The world in your hands Reimagining mobile travel

  2. @diegojimenez @fran__sevillano

  3. None
  4. None
  5. None
  6. None
  7. ?

  8. On-the-ground Only curated content Focus on the experience Honest Do

    one thing right
  9. 2x iOS 2x Android 1x Product/Design

  10. None
  11. Frame Validate Execute Measure Iterate 1. 2. 3. 4. 5.

  12. Frame

  13. Understand the problem

  14. Users > Business

  15. None
  16. Execute

  17. Maximize feedback, Minimize friction

  18. SFO SLC BNA ATL MAD LGW

  19. iOS Android Design Everybody runs the code

  20. iOS Android Design

  21. Devil is in the Specs

  22. None
  23. Daily internal betas

  24. None
  25. Public betas

  26. None
  27. Navigation Interactions Functional Prototypes

  28. Navigation Interactions

  29. Guides Instaround

  30. A BRAND BLUE #277BBA rgb(39,123,186) B BRAND SIDEKICK #DC211C rgb(220,33,28)

    C BODY TITLES #2C3543 rgb(44,53,67) D BODY COPY #3B434F rgb(59,67,79) E 2ND COPY #B6C3CA rgb(182,195,202) F DIVIDERS #E2E7EA rgb(226,231,234) Styleguide + UI kit
  31. A BRAND BLUE #277BBA rgb(39,123,186) B BRAND SIDEKICK #DC211C rgb(220,33,28)

    C BODY TITLES #2C3543 rgb(44,53,67) D BODY COPY #3B434F rgb(59,67,79) E 2ND COPY #B6C3CA rgb(182,195,202) F DIVIDERS #E2E7EA rgb(226,231,234)
  32. None
  33. Tweak it till you make it

  34. None
  35. Listen

  36. Build communication channels

  37. None
  38. None
  39. Ask in the right context

  40. None
  41. ⚠ AppStore Reviews Do Matter

  42. Dog food

  43. #testing

  44. Iterate

  45. 2nd pass 1st pass Ship early, Ship often

  46. 2nd pass 1st pass

  47. Stability > Features

  48. None
  49. UI Crazytown

  50. None
  51. Let’s recap

  52. Framing Understand the problem Users > Business

  53. Execution Minimise friction Everybody runs the code Devil is in

    the specs Daily internal betas Public betas Functional prototypes Styleguide & UI kit Facebook Tweaks
  54. Listen Build comm. channels Ask in the right context App

    Reviews do matter Dog food
  55. Iteration Ship early, ship often Stability > Features Balance UI

    workload
  56. Q&A Thank you! @fran__sevillano @diegojimenez