ADDC 2017: Diego Jiménez, Fran Sevillano: The world in your hands: re-imagining mobile travel

How a tiny remote team shifted the mobile strategy of Lonely Planet to build the most beloved travel companion

More about the talk, authors & slides: https://addconf.com/talks/17/
Read about the conference: https://addconf.com

Transcript

1. The world in your hands
   Reimagining mobile travel
   

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2. @diegojimenez @fran__sevillano
   

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7. ?
   

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8. On-the-ground
   Only curated content
   Focus on the experience
   Honest
   Do one thing right
   

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9. 2x iOS
   2x Android
   1x Product/Design
   

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11. Frame
    Validate
    Execute
    Measure
    Iterate
    1.
    2.
    3.
    4.
    5.
    

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12. Frame
    

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13. 
    Understand the problem
    

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14. Users > Business
    

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16. Execute
    

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17. Maximize feedback,
    Minimize friction
    

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18. SFO
    SLC
    BNA
    ATL
    MAD
    LGW
    

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19. iOS
    Android
    Design
    Everybody runs the code
    

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20. iOS
    Android
    Design
    

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21. Devil is in the Specs
    

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23. Daily internal betas
    

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25. Public betas
    

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27. Navigation Interactions
    Functional Prototypes
    

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28. Navigation Interactions
    

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29. Guides
    Instaround
    

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30. A
    BRAND BLUE
    #277BBA
    rgb(39,123,186)
    B
    BRAND SIDEKICK
    #DC211C
    rgb(220,33,28)
    C
    BODY TITLES
    #2C3543
    rgb(44,53,67)
    D
    BODY COPY
    #3B434F
    rgb(59,67,79)
    E
    2ND COPY
    #B6C3CA
    rgb(182,195,202)
    F
    DIVIDERS
    #E2E7EA
    rgb(226,231,234)
    Styleguide + UI kit
    

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31. A
    BRAND BLUE
    #277BBA
    rgb(39,123,186)
    B
    BRAND SIDEKICK
    #DC211C
    rgb(220,33,28)
    C
    BODY TITLES
    #2C3543
    rgb(44,53,67)
    D
    BODY COPY
    #3B434F
    rgb(59,67,79)
    E
    2ND COPY
    #B6C3CA
    rgb(182,195,202)
    F
    DIVIDERS
    #E2E7EA
    rgb(226,231,234)
    

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33. Tweak it till you make it
    

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35. Listen
    

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36. Build communication
    channels
    

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39. Ask in the right context
    

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41. ⚠
    AppStore Reviews
    Do Matter
    

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42. ⚠
    

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43. Dog food
    

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44. #testing
    

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45. Iterate
    

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46. 2nd pass
    1st pass
    Ship early, Ship often
    

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47. 2nd pass
    1st pass
    

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48. Stability > Features
    

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50. UI Crazytown
    

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52. Let’s recap
    

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53. Framing
    Understand the problem
    Users > Business
    

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54. Execution
    Minimise friction
    Everybody runs the code
    Devil is in the specs
    Daily internal betas
    Public betas
    Functional prototypes
    Styleguide & UI kit
    Facebook Tweaks
    

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55. Listen
    Build comm. channels
    Ask in the right context
    App Reviews do matter
    Dog food
    

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56. Iteration
    Ship early, ship often
    Stability > Features
    Balance UI workload
    

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57. Q&A
    Thank you!
    @fran__sevillano
    @diegojimenez
    

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