ADDC 2017: Diego Jiménez, Fran Sevillano: The world in your hands: re-imagining mobile travel

How a tiny remote team shifted the mobile strategy of Lonely Planet to build the most beloved travel companion

More about the talk, authors & slides: https://addconf.com/talks/17/
Read about the conference: https://addconf.com

Transcript

1. The world in your hands Reimagining mobile travel
2. @diegojimenez @fran__sevillano
7. ?
8. On-the-ground Only curated content Focus on the experience Honest Do one thing right
9. 2x iOS 2x Android 1x Product/Design
11. Frame Validate Execute Measure Iterate 1. 2. 3. 4. 5.
12. Frame
13. Understand the problem
14. Users > Business
16. Execute
17. Maximize feedback, Minimize friction
18. SFO SLC BNA ATL MAD LGW
19. iOS Android Design Everybody runs the code
20. iOS Android Design
21. Devil is in the Specs
23. Daily internal betas
25. Public betas
27. Navigation Interactions Functional Prototypes
28. Navigation Interactions
29. Guides Instaround
30. A BRAND BLUE #277BBA rgb(39,123,186) B BRAND SIDEKICK #DC211C rgb(220,33,28) C BODY TITLES #2C3543 rgb(44,53,67) D BODY COPY #3B434F rgb(59,67,79) E 2ND COPY #B6C3CA rgb(182,195,202) F DIVIDERS #E2E7EA rgb(226,231,234) Styleguide + UI kit
31. A BRAND BLUE #277BBA rgb(39,123,186) B BRAND SIDEKICK #DC211C rgb(220,33,28) C BODY TITLES #2C3543 rgb(44,53,67) D BODY COPY #3B434F rgb(59,67,79) E 2ND COPY #B6C3CA rgb(182,195,202) F DIVIDERS #E2E7EA rgb(226,231,234)
33. Tweak it till you make it
35. Listen
36. Build communication channels
39. Ask in the right context
41. ⚠ AppStore Reviews Do Matter
42. ⚠
43. Dog food
44. #testing
45. Iterate
46. 2nd pass 1st pass Ship early, Ship often
47. 2nd pass 1st pass
48. Stability > Features
50. UI Crazytown
52. Let’s recap
53. Framing Understand the problem Users > Business
54. Execution Minimise friction Everybody runs the code Devil is in the specs Daily internal betas Public betas Functional prototypes Styleguide & UI kit Facebook Tweaks
55. Listen Build comm. channels Ask in the right context App Reviews do matter Dog food
56. Iteration Ship early, ship often Stability > Features Balance UI workload
57. Q&A Thank you! @fran__sevillano @diegojimenez